As the world of virtual events is continuously evolving, there are always new tools and better versions of existing ones. As a marketer, it might be difficult for you to keep up with virtual engagement tools and incorporate them into your event marketing strategy.
Knowing each tool in-depth and what sets it apart is essential to make informed decisions. But how do you get there? Fortunately, we are here to help you. We have curated a list of the top 10 virtual event networking tools to help you get the maximum ROI from your next event.
The recent explosion of virtual and hybrid event tech has helped the industry through one of the most challenging years it has ever faced, but it has also thrown event planners into unfamiliar territory. Sourcing virtual event platforms and hybrid technology was not the norm until 2020, and it requires at least a basic understanding of the available offerings and features.
With that in mind, here is an extensive glossary of event tech terms to help you make sense of the technology you’re working with.
One of the most important benefits of virtual events is that, much like any other digital marketing activity, they generate a wealth of valuable data about attendee engagement and more. This information is far easier to capture when events are held online since every action is trackable. That said, it is also important to collect offline event data in the case of hybrid and in-person events. But, regardless of how you collect event data, the challenge lies in demystifying it to drive smarter decision-making and determine event ROI, and that’s where virtual event metrics and analytics come in.