With the world slowly making its way out of lockdown, we’re seeing the return of public events, conferences and festivals. While event apps have existed before the pandemic, we could see them become more popular and essential in the coming years. Event apps not only benefit the attendee during the event but also the organizer as they can glean useful post-event insights.
Since the introduction of apps, they have revolutionized how we communicate, entertain and learn. An i-Verve report shared that 60% of event planners believe that event apps provide a boost to attendee engagement.
In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
There’s an app for everything nowadays. In fact, there will be 184 billion apps to be downloaded in 2024.
It’s no secret that COVID-19 has changed the event tech landscape and has given planners and attendees more options to choose from with how they attend and interact at events. The problem is, there’s almost too many options to sift through when planning your event. Mobile apps have been a popular tool at live events for years, offering wayfinding, event information, and networking opportunities. Now that proverbial floodgates of event technology have opened, are mobile apps even necessary at your next live or hybrid event? Even more so, are they relevant anymore?
Virtual events are growing in number and capabilities but many businesses are still looking for better opportunities or rather alternatives. One such alternative is: hybrid events.
As the world begins to sort-of adapt to the coronavirus pandemic, realizing that it’s not a temporary thing but rather a long-term situation, businesses, sectors, and industries are adapting to the new normal.
In the virtual events industry, one of those forms of adapting is the rise and development of hybrid event
Many modern event platforms provide basic virtual engagement tools, such as polling, chat, and live Q&A sessions. However, they barely scratch the surface when it comes to building a strong community. Attendees have high expectations, and many are growing fatigued by the amount of time spent in front of the screen. As such, they’re just one click away from leaving the event, especially given the many distractions that come with working from home.
While most of us have grown used to socially distant virtual events over the past year, people are becoming increasingly wary of how much time they spend in front of the screen. Leaving an event is always just a click away, which is why you need to follow the best practices when learning how to host a virtual networking event.
With that in mind, here are eight proven virtual networking event ideas to bring high engagement levels to virtual and hybrid events:
Beacons have captivated the attention of the tech media world. With the recent deployment of these low-cost devices by retailers such as Macy’s, Apple Stores, and sports venues such as Major League Baseball stadium, Oracle Arena, etc., beacon technology has stimulated the appetite of event marketers too.
For years, event organizers have pursued new ways to enhance visitors’ experience by delivering improved customer service and offering digital content through event-specific mobile apps.
Virtual event experiences are here to stay, and the industry is justifiably focused on virtual technology. By comparison, mobile event apps are barely on anyone’s radar and have seemingly become an afterthought. This begs the question: Is there a future for mobile in a post-COVID-19 event technology landscape?
Just a few years ago event apps were the event industry’s hottest growth trend, spawning hundreds of startups, including Attendify.
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
Welcome to the 2021 event technology guide. Here you’ll learn how to choose the right event technology for your next event to support your desired event outcomes.
What is Event Technology?
Event technology is any digital tool that helps you plan and produce an event. Some examples are event management software, engagement tools, virtual platforms, streaming services, and mobile event apps.
What are your attendees thinking? It’s a common question for planners and marketers, and finding the answer doesn’t rely on telepathy, but on technology. Using technology to track customer touchpoints, companies can create multiple engagement scores per event that provide actionable insight into the customer journey. For marketers and planners, the engagement score ties to virtual, hybrid, and in-person events, looking to event touchpoints to show the attendee journey. The scores can provide full insight into your customers based on their event interactions.
It’s a scenario we are all too familiar with. You log on to your computer to start your day, excited by the prospect of an entire Monday with no meetings. It seems too good to be true! And then it hits you – it is. You suddenly remember that you registered for a few digital events. You have to be on camera all day, which means changing out of your faded sweatshirt and running a comb through your hair. And you have to talk to people. It takes you one minute to decide that you are not going to be joining the conference.
Many of us now attend virtual meetings every day, sometimes, a lot more than we would like. Virtual meetings are often blocked out into our schedules a week in advance or are thrown onto that one free block of time on our calendars an hour before they begin. During COVID-19, individuals have spent more than 5.5 billion minutes in virtual meetings, according to Entrepreneur.
All event organizers make it a priority to ensure a memorable experience for their target audience, from start to finish. And the best way to guarantee that is through lead capture technology, which works primarily as a digital identification system of each attendee. Then, you only need to use ID technology as the means for personalization. Not only does personalization offer a more seamless experience for attendees, but organizers benefit from the increased value of collecting key attendee data that can be highly valuable for follow-up actions or for planning better events in the future.
Over the past few months, I’ve witnessed a lot of event organisers who are planning virtual events, tell their clients to keep timings short, presentations succinct and the overall event length to under an hour in order to maintain virtual engagement. The reason? Apparently, our attention spans have been so degenerated by TikTok-style short bursts of content that we can no longer cope with staring at a screen for any significant length of time.
Virtual events are a rising engagement opportunity for organizations all across the globe. While it has been steadily increasing for some time now, its popularity and necessity has skyrocketed in recent months as a result of COVID-19.
Perhaps your nonprofit is in the beginning stages of virtual event exploration. Maybe you’ve already hosted one, maybe you’re in the planning stage, or maybe you’re still considering your options.
Currently, 85% of event planners use mobile app for events, 61% use event marketing tools, and 54% use survey tools. The main reasons for that being convenience to the participants, agility to obtain information and the possibility of creating interactive experiences that passively collect data.
So much of an event planner’s or event management company’s day is spent brainstorming creative and innovating ideas on how to enhance an event and attendee’s overall experience.
Ensuring your event is engaging for your audience is absolutely imperative, so enhancing their experience where ever possible is key. By introducing creative and original ideas you will avoid any chance of them leaving unimpressed and not wanting to come back for future events.
Personalization is more than just a nice to have — it’s a necessity. This is especially true at events where there are multiple messages competing for an attendee’s attention. Taking a traditional one-size-fits-all approach just doesn’t cut it anymore as your customers are becoming more and more adept at filtering out generic advertising.
As more events go online, marketers need to take extra care of the brand they represent. Regardless of whether you are using online conferencing platforms like Zoom, Skype or a virtual meeting app, it is important to save your event from perils of technical issues, distractions, and unprofessional audio. To take your virtual events to the next level, it is important to keep these aspects in mind. Here are some practical tips that can help you create a memorable and professional virtual event even if it is your first time.
As the world wakes up to the new normal, many things changed including events and the way they are planned. The events industry incurred a whopping $650+ million loss by mid-March due to the COVID-19 pandemic (inc42). Fortunately, events planners around the world are embracing virtual or hybrid events to mitigate these losses and drive meaningful conversations with virtual meeting apps.