Due to the business environment, virtual conferences have significantly matured in the last 2 years. Thanks to the Globibo Events.Studio platform and integrated AV services, new forms of virtual conferences have crystalized and commercialization models solidified.
With the broadest spectrum of platform functionalities and great depth in many areas, a majority of the events now generate revenues through subscription-based add-ons, optional content, chargeable access to specific sessions, and targeted marketing & engagement channels.
If you want to know more about Virtual Conference Commercialization options, please contact us.
We’ve always had webinars, but now, the humble webinar has been joined by a new type of event – a virtual event.
According to a survey conducted by PCMA, 79% of event planners are going virtual. From virtual meetings to virtual conferences, the meetings and events industry has transformed in the last few months and is embracing new forms of event marketing and management technology.
While event planners agree that the future of events is hybrid – combining in-person and virtual components – most still haven´t hosted a live event since the pandemic restrictions started.
Indeed, according to EventMB´s State of the Event Industry Report, 71.5% of planners’ haven´t been able to host any live events since the first restrictions were introduced. However, 70.3% of event professionals actively plan in-person events, and 67.5% agree that events will be hybrid, including a digital strategy to maintain the virtual audience.
2020 was the year virtual events went mainstream — because that’s simply the way it had to be. To survive, creators of all stripes have pivoted to digital and hybrid events. In doing so, they’ve discovered both their positives (you can’t transmit viruses through a live stream) and all their glaring shortcomings (timeouts, conversational timing sucks, and a loss of connection with the audience). But one good thing happened when we went into lockdown: crafty entrepreneurs went to work making video apps better.
It’s been 18 months since many event profs first encountered Zoom. Back then, turning on the laptop camera and joining the call was already considered a huge success in itself. But as time went by, the standards for virtual event production started rising. Presenters and team members alike learned how to look better on camera. Event technology masters, such as our hosts, Will and Brandt, gave out advice on the best virtual speaker gear. As we’re slowly stepping into the third year of the pandemic, we’ve all come to understand that looking and sounding your best on video calls matters … Or did we?
For a few short weeks in 2020, the world seemed to slow. As we’ve progressed to nearly the end of the pandemic, it looks like it has begun to speed up even faster than our pre-COVID lives once again. We have all adjusted, from the way we shop to the way we work, much of it “just in time” or with greater flexibility. Who would have thought that airlines would drop their $200 change fees?
Late last year, I received an invitation to submit a session proposal for an event in the summer of 2021. While six to nine months would be a typical timeline for a call for papers/presentations (CFP), it honestly felt disconnected from reality in our “new normal.”
Oh, event AV costs. Just when event planners thought they had enough to think about, the question arises. And it’s no secret that when event profs go to sleep, their dreams consist of a series of jumping quotes, venue possibilities, key-note speakers to snatch … So when you have to add event AV costs to the equation, some smoke might start coming out of your head. But while we can’t exactly sugarcoat this for you – because AV costs aren’t linear – we can definitely help you out. And this is why we put together a handy guide to event AV costs!
Can you feel that, event planner? It’s the dawn of the hybrid event era! The virtual revolution paved the way to greater accessibility and inclusivity, so it goes without saying that virtual events are here to stay. Meanwhile, in-person events are making a comeback. So, which one will prevail? Well, this is not an argument, so there’s no need to pick sides. Why not both?
The perfect union of these two (seemingly mutually exclusive) event trends are hybrid events. After all, in the events industry, we are all united and dedicated to bringing people together.
Once you find the perfect location to hold your event, you might think the biggest challenge is over. However, there are vital planning steps needed between contract signature and the event date. Here are the main components you’ll want to hash out.
Connect back to your event goals and vision
At this point in the process, you should have defined your meeting’s “why.” The meeting’s main goal/vision should guide all the decisions you have to make throughout the planning process.
Live streaming enables participants to join your event from remote locations. They can view the event as it happens and interact with each other in real-time. With the tools avaialbe, today live event streaming is easier than ever.
Live streaming – Capture, Encode, Distribute, Play
Virtual events have been growing in popularity for several years, and for 4 good reasons.
1) The technology behind virtual events has been constantly maturing to deliver engaging digital experiences that offer better returns on investment than participating in an in-person event.
2) Participants appreciate saving time and money by attending conferences remotely instead of having to travel.
3) The COVID-19 pandemic in 2020 raised concerns about international travel and participating in crowded events, pushing even more events online.
4) Rising anxiety over climate change and the trend for green/eco-friendly travel further raised the appeal of virtual events.
The growing popularity of working from home together with the surge in the globalization of businesses have boosted the popularity of virtual events.
Most significantly, it has seen a massive spike during the pandemic. This is because businesses across the globe had to start using digital channels to communicate. These include meetings, sponsorships, events, product reveals, and trade shows.
Large-scale event planning involves layers of minute details that need to be supervised from day one of planning to the event execution day. Trying to keep track of every little detail without an event management checklist can be undoubtedly chaotic and stressful.
A large-scale event planning checklist can make a massive difference in the preparation and execution of the event. Since no two events are ever the same, event planners in Atlanta, advise creating a customized event planning checklist to suit your goals.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
Virtual Event AV Production refers to the audiovisual (AV) production and event technology used to produce a virtual, in-person, or hybrid event. Virtual event production can include services, equipment, tools, and personnel with the expertise needed to deliver an exceptional audio visual experience.
About half of all people in the world currently hold at least one social media account, and many people have more than one. Social media is a great way for us to briefly escape from the stresses of the day by connecting with friends, family, celebrities, and brands. But besides the ability to entertain us and connect us with others, social media event marketing also provides an incredible way for event organizers to interact with attendees before, during, and after events.
A virtual trade-show is a type of virtual event, run in an online environment.
Registered attendees can navigate around a digitally-created environment, where they can interact with virtual exhibitor booths, engage with sponsors, chat to other visitors and explore show areas such as a virtual auditorium with on-demand or live streamed content, networking lounges with chat functionality or sponsored zones.
Online exhibitor booths may come in many different formats – from simple icons and banners to bespoke web pages and intricate 3D-rendered designs.
Virtual events are here to stay, and to adapt to this change, event platforms are beginning to offer more self-service production features to help presenters create amazing content, connect to audiences more effectively, and to enhance the overall virtual event experience. At the same time, they are reducing the complexity that presenters have to deal with as they produce their content.
Churches may at first seem like an unlikely place to look for inspiration in hosting virtual and hybrid B2B events. With that said, churches share many of the same challenges that B2B event planners have faced over the past year. Just as business people often prefer closing deals in person, many Christians equate worship with being within the four walls of the church. We even use the phrase “the church” to reference the entire religious institution — so intertwined are the two concepts.
If any further confirmation of this preference were needed, research from the Barna Group suggests that only 2 percent of practicing Christians attended a church service via video or live stream in 2020.
As the world of virtual events is continuously evolving, there are always new tools and better versions of existing ones. As a marketer, it might be difficult for you to keep up with virtual engagement tools and incorporate them into your event marketing strategy.
Knowing each tool in-depth and what sets it apart is essential to make informed decisions. But how do you get there? Fortunately, we are here to help you. We have curated a list of the top 10 virtual event networking tools to help you get the maximum ROI from your next event.
There is a lot to video, especially as we move into hybrid events. For virtual attendees, video is how your audience will consume the majority of your event. For your live attendees, unless your event is a networking dinner or gala, the same could be true for them. To help you make the most out of your event’s video content, we created a data sheet with a few different ways you can deploy it to your audience.
The evolving event landscape and the rapid shift to hybrid and onsite-only events present event planners with a mix of uncertainty and opportunity. Taking full advantage of the recovery while minimizing the risk of a misstep means shifting skill sets and new talking points in partner-sourcing discussions.
But it has also created a simplicity market wherein the ability for a provider to manage things behind the scenes is a valuable differentiator. In 2020, this resulted in planners leaning heavily on their tech providers to fill the gaps:
The recent explosion of virtual and hybrid event tech has helped the industry through one of the most challenging years it has ever faced, but it has also thrown event planners into unfamiliar territory. Sourcing virtual event platforms and hybrid technology was not the norm until 2020, and it requires at least a basic understanding of the available offerings and features.
With that in mind, here is an extensive glossary of event tech terms to help you make sense of the technology you’re working with.
As restrictions on in-person events are being lifted in certain communities, live events are becoming a possibility again — but not everyone will be ready to return to in-person gatherings just yet. Accommodating both the eager-to-socialize and the more cautious attendees can be key to leveling up your event creation game. Hybrid events, which can be enjoyed either in-person or virtually, do just that.
In the wake of the COVID-19 pandemic, many creators turned to virtual events to reach their audience. Now, we’re seeing more and more creators incorporate online events into their ongoing business model even as we start returning to live events. There are seemingly limitless options when it comes to livestream and video hosting platforms. You might find yourself asking: Which video hosting platform should I use?
So, what’s in a venue? As event organizers, we know what we’re looking for when we pick an exhibit hall or convention center for our events. And we know what our event stakeholders—attendees, exhibitors, presenters, and sponsors—want to get out of the spaces within our venue.
CadmiumCD’s eventScribe Live has features that effortlessly bring the in-person event experience into the virtual space, but one event space can feel a bit more daunting than the others. It’s easy enough to create livestreams or recorded education sessions.
Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere.
Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences.