In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
Virtual and augmented reality continues to make big waves in marketing, thanks to its positive effect on consumer engagement.
Expos and trade fairs offer brands the perfect opportunity to get their name out there and pull in new customers. The catch? There are often hundreds of exhibitors competing for attention, meaning standing out is imperative.
We’ve all sat through tedious talks, with text-heavy slides and presenters reciting exactly what’s on the screen. Thankfully, there may be a closing slide in sight. New developments in event technology are changing the way we present, providing innovative ways to grab audiences’ attention and convey information.
This is great news for event creators. The more dynamic and interesting your presentation is, the greater your audience engagement will be.
How has technology changed the event industry? Well, whether it’s a music gig, flower-arranging workshop, or art exhibition, technology has been key to holding successful events during the COVID-19 pandemic, enabling creators to adapt to unforeseen circumstances and meet consumer demands. It’s even brought new and exciting opportunities, as virtual events have reached wider audiences from across the globe.
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading live experience agency.
Over lockdown, events organisers have been working frantically to find ways to keep their clients engaged with their audiences online, attempting to stay ahead of the curve on what’s achievable, cutting edge and practical. As social restrictions tighten across the UK and fluctuate worldwide, Marble LDN’s CTO, Robbie Parry, explores the pros and cons of the technology currently available for digital and hybrid events.
Read more at: https://blog.bizzabo.com/virtual-event-tech-options
VR technology has been around for a while now, and although it’s become more accessible to consumers in recent years with all-in-one headsets like the Oculus Quest, it still has yet to become mainstream. One of its most popular uses has historically been gaming, but VR also has many different applications across various industries, including, of course, events.
While the focus in the event industry over the past year hasn’t necessarily been on VR, there have been several notable VR experiences throughout the pandemic that will undoubtedly help propel the industry forward.
Nearing the end of 2020, the trendy term for the moment was “the new normal.” And although that term was spreading faster than the virus itself, no one had a definitive answer about what that would look like. It seems the new normal is taking shape, and thanks to the latest tech innovations, we can finally re-imagine the future of hybrid and virtual events.
Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere.
Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences.
Read more at: https://www.airmeet.com/hub/virtual-event-trends-2021/
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
This is not the first time we’ve talked about the future of events in our event tech blog. Last time, we’ve emphasized hybrid events as one of the most anticipated trends in the events industry, and we’ve strongly looked over the upcoming opportunities and challenges closely related to technology for events. But it’s always worth to figure out events in 2021, especially when we are towards the end of the year.
Events are getting more mesmerizing with the aid of technological innovations. Specifically, the new add-on to this sector-‘ virtual event platforms’ are adding more value in this time of the pandemic.
However, event hosting is not a standalone process, whether it is a physical or virtual event! Helpfully, there is a range of innovative technologies that helps to turn the events more eventful such as mobile technology, event management software, 3D mapping, Augmented Reality, Virtual Reality, Mixed Reality, Emotional/facial Recognition using AI, Wearables, and so on.
Virtual reality or VR is a buzzword that has been on the tips of our tongues for a long time now. Having gained prominence, most notably in gaming and entertainment, it’s starting to make some big moves in the events industry.
Combine this with the rise of virtual events over the past few months, and it’s fair to say that there’s a fair bit of confusion flying around. Does a virtual event have to include VR? What can I do with VR at a virtual event?
As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 is already a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space.
Read more at: https://blog.bizzabo.com/event-tech-trends-2020
Thank you all ❤️
In the past week, this newsletter has gained over a hundred new subscribers! So to those people, I want to say welcome to the family, but you might be a little confused about the message I’m about to share.
Last week, I wrote about some personal struggles and hardships that I was experiencing. Honestly, writing that newsletter was nerve-wracking because I thought that no one would want to read something that was riddled with worry and self-doubt.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. So much so, we have another podcast entirely dedicated to the topic. And we thought this would be a great opportunity to bring you a crossover episode. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine!
Read more at: https://helloendless.com/2020-event-tech-trends/
When we asked 14 of the smartest women in event technology to name the top tech trends for the coming year, two findings jumped out:
1) There is no single trend that will dominate discussion (though there are a couple that definitely got more mentions); and
2) There are a LOT of tech trends that event professionals will need to watch!
Virtual Reality (VR) and Augmented Reality (AR) are no longer figments of our imaginations – they’ve come to life! We’ve compiled 28 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology.
Once only seen in movies or described in storybooks, technology has advanced far enough to allow VR and AR to not only work, but to be reproduced at a commercial and consumer level. A new age has dawned and companies can now base their business models around these advanced technologies.
Read more at: https://blog.bizzabo.com/ar-vr-events
There’s no doubt that immersive technologies can be a fun addition to business events. But what’s the point of using tech applications that don’t fulfill both attendees’ and exhibitors’ objectives for being there in person?
This question has become central to the work that John Kaplan does for clients who exhibit at events and who host events.
It’s time for the coolest conversation ever about AR and VR for events! This topic isn’t new for us here at Endless. And the reason we enjoy it so much is because it’s slowly but steadily revolutionizing the industry. As event planners, we need to make sure we’re always paying attention to the hottest trends out there. And especially those that have the power to improve the attendee experience. So on this week’s episode of #EventIcons, we’re breaking down all things AR and VR for events.
Read more at: https://helloendless.com/ar-and-vr-for-events/
Virtual Reality (VR) has arrived and it’s here to stay. This revolutionary event technology is set to enhance the conference industry with its immersive visualisation experiences.
It’s not just VR that’s making waves in the meeting world either. The unique powers of Augmented Reality (AR) continue to gain traction — especially with Millennials.
So, just how relevant are VR and AR to the events industry? Let’s look inside a world where anything’s possible!
The event tech world is constantly evolving, with innovations in virtual reality (VR) and artificial intelligence (AI) providing much of today’s fuel.
With the dizzying pace of change, it’s hard to keep up-to-date on what all the changes mean – especially for #eventprofs and #meetingprofs. VR, AR and AI are all changing every aspect of events – from the way they’re planned, visualized and even booked, to the way organizers, sponsors and vendors engage with attendees at events.
Remember how Keanu Reeves was transported to that white space with all the guns in The Matrix? That’s real now: You can transport your event attendees there with augmented reality and virtual reality for events.
From Pokemon GO to “dog face” Instagram filters and IKEA furniture planning, AR and VR tech is all around us.
The new year has begun, which can only mean one thing – time to round up the biggest event tech trends of 2019! While some trends change over time (virtual reality for one), it’s always surprising how many of trends stay the same, evolving over the years in sometimes very subtle ways. When it comes to technology, the biggest difference in trends is accessibility. As event technology continues to develop and be refined, it becomes easier to implement, making accessibility better than ever. That’s good news for everyone.
After launching the event industry’s first virtual reality floorplan visualization tool last year, we still get a little giddy anytime there is big VR industry news. As rumors swirled about the Oculus Quest – the company’s first stand-alone VR headset offering six degrees of freedom, room-scale movement, and casting abilities – we couldn’t wait to see if the device would live up to the hype.
Augmented and virtual reality has been trending in the meeting and event industry for some time now. But what is it? Is it here to stay? What’s the difference between the two technologies? How can planners implement them successfully into their events? In this interview, Will Curran and Brandt Krueger will expand on episode 2 of their podcast, “Event Tech Podcast”, which focuses on augmented and virtual reality in the meeting and event industry and answer all of these questions, and more.
Providing event management software to clients around the globe, we’ve seen events leverage some incredibly amazing new tech. Innovative new ways to market and engage audiences have been wild, to say the least, and one of the biggest moves in events as of late has been Virtual Reality (VR). Ever since the release of the Oculus Rift and the HTC Vive, VR has taken the gaming world by storm. It wasn’t long until more practical applications were released, and filled up booth after booth of conferences the world over.
Read more at: https://blog.eventbank.com/event-vr-guide/
AI and VR Will Revolutionize Communication at Events
The latest artificial intelligence innovation from Google could make translating your conference speakers cheaper, more accurate, and more personal. Nicknamed Translatotron, the new AI-powered system is in the testing phase but so far appears to be able to provide simultaneous translation using a close approximation of the speaker’s voice, retaining the intonation and emphasis. In the near future, meeting planners could use the system to provide less costly simultaneous translation for international events requiring multiple languages for several sessions.
Technology is the new business enabler. The event management industry is technology dependent. We all know that nobody buys an event ticket from the counter anymore. It is because, ticketing and event management platforms that have successfully bridged the gap between event organisers and attendees. Thus, event apps have found a way for stakeholder engagement to determine ROI.
If you haven’t heard of interactive and VR experiences for events, you haven’t been paying attention. Here at Endless, we’ve been covering a lot of topics related to this. And we did so because of the possibilities these new technologies bring to the world of events! They are exciting, ever-evolving, and there’s always something new to bring to the table.
So, on this week’s Event Tech Podcast, we’re shaking things up a little bit. Out hosts, Brandt Krueger and Will Curran, sit down with two very special guests.
Virtual and augmented realities are quickly becoming the norm in our day-to-day lives and businesses. Gone are the days where VR/AR were used strictly for entertainment purposes. VR/AR technologies are now being utilized to effectively communicate messaging, increase brand awareness, train, grow sales pipelines, and so much more!
We hope you enjoy it… in whatever reality you find yourself in! If you can’t make it, please register and we’ll send you the recording and slides after the event.