Technology moves fast. Today’s latest and greatest is tomorrow’s old news, and keeping up with what’s hot can sometimes feel like a full-time job. Plus, new gear is expensive! Have no fear, we’ve compiled a list of the 15 coolest tech items that you can rent, so you can have your cake and eat it too, all without breaking the bank.
The best events transcend engaging the audience – they make the subject matter and entire experience come alive. An increasingly popular method is projection mapping, a technique that upends all our memories of flat-screen home movie projections and creates 3D experiences like those at the Courtyard by Marriott Super Bowl Sleepover in New York City.
The consumer shows and expos market is booming in Australia — a recent industry survey revealed that 67% of expo event creators are running new shows in 2018.
Strong growth means increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants, your event needs to stay ahead of the curve.
Technology has the potential to transform audience engagement at your event, but just because it’s available doesn’t necessarily mean your audience will use it.
Securing participant buy-in requires strategic pre-planning and is vital if you wish to maximise the return on your investment. We asked the designers of seven leading event tech tools for their advice on increasing adoption…
You’ve been asking for it, and we’re thrilled to be finally delivering it… For our April event intelligence webinar we’re gave you an up close and personal encounter with our entire suite of event technology AND the people who build it.
See all of the Tribe tools in action, meet the brains behind each of our partner companies and see what your events could be like with the ultimate in event tech connectiveness.
Technology is advancing at a rapid rate and every industry has to keep up or fall behind, which can be disastrous. This is never more evident than in the events industry where everyone is competing to stand out in a busy marketplace.
Here is a list of event technology trends that you need to know this year…
You walk into your Monday meeting to kick off planning for your next event and your boss asks, “How did the last event go?” It isn’t enough to just reply, “It went great!” without any supporting metrics or data to prove the success. You are accountable at this very moment. Event metrics are essential in justifying effective costs on marketing events to the leadership team.
How do you measure your events? Where do you begin?
With constant innovations in event technology evolving week after week, it seems almost impossible to know exactly what technology you should be using that’s best for your event. So, we’ve looked into how you can decide what’s most suitable and how you can keep on top of all those trends and discussions happening in the event tech world.
Understanding your event objectives and goals, and your audience, are very important in determining what event tech you should be using. Ask yourself questions like; what do you want to accomplish?
Most event profs would agree that our industry tends to be on the slower side when it comes to adopting new technologies. Largely this is about risk aversion in terms of event execution, however, there are also times when we can be too eager to adopt tech that hasn’t yet reached its full potential. As a result, we are actually creating three additional risk pools for meeting technology:
The use of projection mapping—i.e., using projected video to turn buildings and other flat surfaces into dynamic art—has exploded in recent years. Using motion graphics, video, 3-D animation, and other new technology, event hosts now have increasingly innovative ways to convey brand messaging, provide unique stage backdrops, decorate walls and ceilings, and evoke emotions.
Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences.
Ever since our inception, Knownsense studios has been doing 3D projection mapping for large multi nationals across the country and has expanded to doing global projects as well. The biggest of the lot has to be the Reliance Life insurance event held in Mumbai. When the event firm, The Moving Heads approached us they laid down very simple terms for us: A visual spectacle that gives the viewers as well as their corporate partners an immersive feel that makes the audience go ‘Wow!’
A few years ago, video projection mapping (aka spatial augmented reality, or projecting video onto 3D surfaces such as buildings) was a fledgling art form, with a handful of noteworthy examples. Now, a head-turning projection is par for the course for any building opening, product launch, award ceremony or even a big birthday party (if it’s good enough for the Queen).
The future of the event industry will be mobile with interactive AR and VR dominating the spectrum. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help event planners do their jobs better and improve the attendee experience. Event planners and marketers will be working closely and provide a much more detailed profile of the attendee (customer) interests, while raising the importance of events within organizations in 2018 with the advent of these new technologies.
What do you need for a truly successful event? There are obvious factors: the venue, cutting-edge audiovisual equipment and an agenda packed with interesting speakers and presentations. But even the latest technology and a high-profile keynote address won’t make much of an impact if you’re missing one critical element: engaged attendees.
Turning 300 meter wide façade of Buda Castle into a festival of moving images
Earlier this year, the 17th FINA (Fédération Internationale de Natation/International Swimming Association) World Championships took place in Budapest. The event welcomed nearly 2,500 sportsmen and sports women and 350,000 visitors, making it the biggest sporting event in Hungary’s history.
If you are looking to run an event that will be remembered by the guests, technology can help with the task. Whether you are looking to uniquely illuminate an area or include live music, why not try out some of the latest technologies that can take your event to the next level.
LEDs can help you create a magical atmosphere. For example, during the party for the 10th anniversary of the hotel nhow Milano, the lights on the artists’ clothes caught the attention of the audience during the incredible show.
Live audiences these days are no longer impressed with a few flashing lights and fog machines. They demand show-stopping experiences that will remain with them, seared into their memories as a once-in-a-lifetime event. After all, with Hollywood dazzling ticket buyers with amazing 3D and special effects laden blockbusters, and mobile devices bringing endless media to consumers’ fingertips, people have high expectations when it comes to entertainment.
For many years we have approached projected images as simple two-dimensional flat pieces, used predominantly to relay presentations in a hotel conference room. But with the emergence of powerful media servers, we now have the ability to use projection to transform plain objects into mind blowing visual art installations, through a process known as 3D Projection Mapping.
Barco has teamed up with stage, lighting and visual designer Oli Metcalfe and new media and entertainment studio Moment Factory to elevate the latest Muse global concert tour to a larger-than-life visual spectacular.
The Drones World Tour features the famed English musical trio “in the round” with two extended catwalks connecting giant projection screens, and voile-covered flying drones floating above the audience.
Last week we shared various lessons we’ve learned producing 3D projection events. On a related topic, this week’s blog entry will dispel the most common and consistent myths of 3D projection mapping.
1. Glass is 3D Projection’s Enemy
When scouting markets for architecturally unique and interesting structures, we often encounter buildings that are primarily glass. Although these buildings may appear architecturally compelling, glass surfaces do not properly reflect the light needed to achieve 3D projection clarity.
With the constant flood of technology, it’s easy to not be up-to-date with the latest advancements and gadgets. This is especially evident in the events industry. Which is why there has been a recent surge of tech-related events.
Projection mapping specialists DWP Live marked their fifth consecutive year partnering with Barco at the CinemaCon industry party at Caesars Palace known as The Barco Belgian Beer Bar party, which references the projector manufacturer’s HQ location.
Whether it’s chic chandeliers, fun outdoor lighting with café lights, an ambiance set by candlelight, or gobo lights with custom monograms, everyone searches for unique lighting!This year, we’d like to share the newest trend using video mapping or 3D projection mapping at your wedding or next event… Think Katy Perry’s Super Bowl stage!
More information: http://www.intertwinedevents.com/birthday/wedding-trends-video-mapping
THE FIRST interactive theme park and futuristic exhibition ever to come to Thailand, “teamLabs Islands: Dance! Art Museum, Learn & Play!” opened last Sunday at CentralWorld and is already proving one of the most popular events ever held in the City of Angels.
The fundamental essence of live events is driven by a group of people coming together to receive, understand and communicate a message. Whether in a hotel ballroom, arena, convention center, or any other type of gathering place, companies that put together these meetings are trying to create an experience for the audience.
3D Projection Mapping is an innovative and disruptive way that outdoor media is being transformed by mapping three-dimensional points to a two-dimensional plane. It’s attracting a lot of attention among advertising agencies, advertisers and media buying services who seek out the best of the best: ones that are “must see,” “jaw-dropping” and balance brand messaging with artistic differentiation.