You’ve all heard about AR and VR at events. The terms have been buzzwords for years now, they are constantly on the biggest trends lists and talked about. But how do you use AR and VR at your events? What can you really do with it that will enhance your event? If those questions have popped into your mind you aren’t alone.
In today’s episode of Whiteboard Wednesday, Brandt Krueger, of Event Technology Consulting will be walking us through how to use AR and VR at your events. He will walk you through engaging ways to use AR and VR, the differences between them and also some ways AR and VR help the industry beyond use at your event! Let’s jump in!
Sometimes, one has to look on the bright side of things. From the ashes of the destruction caused by the COVID-19 pandemic, new opportunities emerged. The world learned how to stay connected when being isolated was a requirement. People came together in extraordinary and unprecedented ways even though, technically, that wasn’t possible. And all of this happened thanks to the wonderful opportunities put forward by technology.
We saw it with the emergence of virtual event platforms that offered everything from AI matchmaking to virtual booths. We witnessed Zoom webinars evolve into broadcasting-quality, full-fledged digital experiences. And now, everyone is beginning to pay attention to emerging technologies and looking into the future; enter Virtual Reality.
Rules and restrictions for events have been constantly changing since 2020, considerably impacting the Event Industry. To overcome this period of great uncertainty, Event Managers had to learn how to adapt. We have mastered the art of negotiating cancellation policies with suppliers, managing crisis communications, and most importantly the art of creating virtual and hybrid events. However, we too often forget to add a bit of flexibility, right from the start, into our event organization and creative processes. But that’s easy; you just need to have a Plan B! Here are some tips on easily pivoting your physical events to a hybrid or virtual format!
After two years of being limited to the virtual environment, event planners now finally have the capability to return to in-person events — as physical venues have once again opened their doors in many countries across the world.
When the pandemic had taken over most of the world, embracing technology was the only option left for event planners. Now, with the arrival of face-to-face meetings and conferences, there’s one question that still perplexes many in the industry: will event technology remain relevant?
There’s no doubt that the pandemic has changed the way we all look at our work lives. Professionals in all industries are returning with the conviction that their time is valuable. Upon her return, Liz Lathan, CMP, CMO, and Cofounder of Haute Companies, realized she had some real problems with the way meetings and events are executed. She has turned that feeling into action.
Event technology is at the heart of the virtual events trend. From online tradeshows to webinars to live-streamed conferences and performances — technology makes it all possible. But what are the essential tech tools you need to plan a virtual event, drive registrations and engagement, and run the event seamlessly? Here we look at the top 10 virtual event technology tools you need to put together events that excite, entertain, and educate.
Did you know that 88% of event planners were making arrangements to host virtual reality (VR) events last year? And 87% of them planned some sort of augmented reality (AR) event too. Clearly virtual event planning is in high demand right now.
Whether you’re new to event tech or you’re looking for inspiration for that next big VR and AR event, we’ll break down everything you’ll need to know to feel confident about having this skill on your resume.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent.
But with new event technologies emerging constantly, how do you know which ones to consider? From design through debrief, we’ve got you covered with the event technology trends you need to know for success.
Hybrid and in-person events are making a triumphant return in 2022, powered by the latest event technologies and tools.
After the past two years of digital transformation, event attendees will expect higher levels of event production and more engaging technology to make these events feel worthy of their hard-earned money and limited time. For conference and event organizers, it means investing in the right event technologies.
Not sure where to begin? Check out our list of the latest event technologies to help you add some flare to and truly level up your events in 2022 and beyond.
Trend analysis is often created by people with an agenda, selling products or services that they deem “trending”. We’ve researched major industry blogs and publications to filter through the “white noise” and see what’s really being talked about right now in meetings and events trends. In this article, we include what we found.
Among others, genuine current meetings and events trends include making a positive social impact, “festivalization”, sourcing innovative venues, and providing a duty of care to staff and customers.
Early on in the Covid-19 pandemic, I found myself emphasizing over and over to planners that they didn’t have to throw out the rulebook when it came to taking their events online. There were a lot of experienced in-person event planners who felt completely out of their element, and it was important to remind them of the incredible wealth of experience they brought to the table.
Online events were just “a different venue,” and their core skills were still valuable: being able to visualize the audience experience from start to finish, vendor evaluation and selection best practices, knowing their stakeholders, and making all decisions flow from the goals and objectives of their events.
Ever since Facebook announced it was becoming a “metaverse company” and changing its name to “Meta”, the concept of a virtual reality universe has become part of everyday conversation. While many remain skeptical, virtual reality (VR) and augmented reality (AR) technologies continue to advance. Investors also appear to be bullish, with Meta’s shares rising by 9 percent since it announced the name change less than a month ago. Does this mean we’ll all be meeting in virtual reality sometime in the near future?
While there is no denying the damage that the ongoing pandemic has done to the corporate event industry, we must also recognize the opportunities it has revealed for event planners.
During the height of the pandemic, almost all events had to be taken online, and planners had minimal time to prepare. However, recent times have seen a significant return to in-person events from seminars to trade fairs to team-building activities and everything in between.
In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
Virtual and augmented reality continues to make big waves in marketing, thanks to its positive effect on consumer engagement.
Expos and trade fairs offer brands the perfect opportunity to get their name out there and pull in new customers. The catch? There are often hundreds of exhibitors competing for attention, meaning standing out is imperative.
We’ve all sat through tedious talks, with text-heavy slides and presenters reciting exactly what’s on the screen. Thankfully, there may be a closing slide in sight. New developments in event technology are changing the way we present, providing innovative ways to grab audiences’ attention and convey information.
This is great news for event creators. The more dynamic and interesting your presentation is, the greater your audience engagement will be.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading live experience agency.
Over lockdown, events organisers have been working frantically to find ways to keep their clients engaged with their audiences online, attempting to stay ahead of the curve on what’s achievable, cutting edge and practical. As social restrictions tighten across the UK and fluctuate worldwide, Marble LDN’s CTO, Robbie Parry, explores the pros and cons of the technology currently available for digital and hybrid events.
Since in-person gatherings moved online, experts have been determining the best way to monetize virtual events. Apply advice from four leading event profs.
Virtual events have all but taken over the industry in the past year, and while expert predictions on hybrid note a potential shift coming in the near future, the time to monetize your virtual events is now.
VR technology has been around for a while now, and although it’s become more accessible to consumers in recent years with all-in-one headsets like the Oculus Quest, it still has yet to become mainstream. One of its most popular uses has historically been gaming, but VR also has many different applications across various industries, including, of course, events.
While the focus in the event industry over the past year hasn’t necessarily been on VR, there have been several notable VR experiences throughout the pandemic that will undoubtedly help propel the industry forward.
Nearing the end of 2020, the trendy term for the moment was “the new normal.” And although that term was spreading faster than the virus itself, no one had a definitive answer about what that would look like. It seems the new normal is taking shape, and thanks to the latest tech innovations, we can finally re-imagine the future of hybrid and virtual events.
Emerging technology offers astonishing possibilities for the future of virtual events, such as remotely attending music festivals or lavish galas that feel hyperrealistic despite happening thousands of miles away. XR, or extended reality, platforms are offering event creators unprecedented opportunities to bring their most unique event concepts to life through stunning digital experiences. So how can the industry leverage it to develop event concepts that drive up the wow factor for their attendees? Well, the kicker is, even with rapid growth, the coveted event tech comes without a handbook.
Whether caused by taking part in a series of daylong video conference calls, catching up with loved ones from afar, or attending an event or meeting via an online platform (or a combination of all of these), virtual fatigue is a very real thing.
Now a year since the pandemic began, it’s clear that certain brands and organizations are coming out on top — those paying attention and addressing virtual fatigue by placing both their audiences and storytelling at the heart, thinking creatively and embracing new yet equally relevant technologies to enhance the virtual attendee experience.
Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere.
Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences.
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
Building on months of experience and some realistic expectations on global health trends, it’s not a matter of if, but how, the meetings and events industry will continue to experiment and change in 2021 and beyond. The tough part is: There’s still a lot to learn.
To stand out amongst a sea of hybrid and virtual events, you have to have the right skills, equipment, and plans in order to be successful.
This is not the first time we’ve talked about the future of events in our event tech blog. Last time, we’ve emphasized hybrid events as one of the most anticipated trends in the events industry, and we’ve strongly looked over the upcoming opportunities and challenges closely related to technology for events. But it’s always worth to figure out events in 2021, especially when we are towards the end of the year.
Events are getting more mesmerizing with the aid of technological innovations. Specifically, the new add-on to this sector-‘ virtual event platforms’ are adding more value in this time of the pandemic.
However, event hosting is not a standalone process, whether it is a physical or virtual event! Helpfully, there is a range of innovative technologies that helps to turn the events more eventful such as mobile technology, event management software, 3D mapping, Augmented Reality, Virtual Reality, Mixed Reality, Emotional/facial Recognition using AI, Wearables, and so on.
Knowing how to present a virtual event was not the most required skill until early 2020. But now, virtual events are bringing a taste of instant interaction and engagement between audiences and brands.
But how to be this person that has the ability of transmitting the proposed content and also communicate naturally with the audience?
Virtual reality or VR is a buzzword that has been on the tips of our tongues for a long time now. Having gained prominence, most notably in gaming and entertainment, it’s starting to make some big moves in the events industry.
Combine this with the rise of virtual events over the past few months, and it’s fair to say that there’s a fair bit of confusion flying around. Does a virtual event have to include VR? What can I do with VR at a virtual event?