Trend analysis is often created by people with an agenda, selling products or services that they deem “trending”. We’ve researched major industry blogs and publications to filter through the “white noise” and see what’s really being talked about right now in meetings and events trends. In this article, we include what we found.
Among others, genuine current meetings and events trends include making a positive social impact, “festivalization”, sourcing innovative venues, and providing a duty of care to staff and customers.
Early on in the Covid-19 pandemic, I found myself emphasizing over and over to planners that they didn’t have to throw out the rulebook when it came to taking their events online. There were a lot of experienced in-person event planners who felt completely out of their element, and it was important to remind them of the incredible wealth of experience they brought to the table.
Online events were just “a different venue,” and their core skills were still valuable: being able to visualize the audience experience from start to finish, vendor evaluation and selection best practices, knowing their stakeholders, and making all decisions flow from the goals and objectives of their events.
Ever since Facebook announced it was becoming a “metaverse company” and changing its name to “Meta”, the concept of a virtual reality universe has become part of everyday conversation. While many remain skeptical, virtual reality (VR) and augmented reality (AR) technologies continue to advance. Investors also appear to be bullish, with Meta’s shares rising by 9 percent since it announced the name change less than a month ago. Does this mean we’ll all be meeting in virtual reality sometime in the near future?
While there is no denying the damage that the ongoing pandemic has done to the corporate event industry, we must also recognize the opportunities it has revealed for event planners.
During the height of the pandemic, almost all events had to be taken online, and planners had minimal time to prepare. However, recent times have seen a significant return to in-person events from seminars to trade fairs to team-building activities and everything in between.
In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
Virtual and augmented reality continues to make big waves in marketing, thanks to its positive effect on consumer engagement.
Expos and trade fairs offer brands the perfect opportunity to get their name out there and pull in new customers. The catch? There are often hundreds of exhibitors competing for attention, meaning standing out is imperative.
We’ve all sat through tedious talks, with text-heavy slides and presenters reciting exactly what’s on the screen. Thankfully, there may be a closing slide in sight. New developments in event technology are changing the way we present, providing innovative ways to grab audiences’ attention and convey information.
This is great news for event creators. The more dynamic and interesting your presentation is, the greater your audience engagement will be.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading live experience agency.
Over lockdown, events organisers have been working frantically to find ways to keep their clients engaged with their audiences online, attempting to stay ahead of the curve on what’s achievable, cutting edge and practical. As social restrictions tighten across the UK and fluctuate worldwide, Marble LDN’s CTO, Robbie Parry, explores the pros and cons of the technology currently available for digital and hybrid events.
Since in-person gatherings moved online, experts have been determining the best way to monetize virtual events. Apply advice from four leading event profs.
Virtual events have all but taken over the industry in the past year, and while expert predictions on hybrid note a potential shift coming in the near future, the time to monetize your virtual events is now.
VR technology has been around for a while now, and although it’s become more accessible to consumers in recent years with all-in-one headsets like the Oculus Quest, it still has yet to become mainstream. One of its most popular uses has historically been gaming, but VR also has many different applications across various industries, including, of course, events.
While the focus in the event industry over the past year hasn’t necessarily been on VR, there have been several notable VR experiences throughout the pandemic that will undoubtedly help propel the industry forward.
Nearing the end of 2020, the trendy term for the moment was “the new normal.” And although that term was spreading faster than the virus itself, no one had a definitive answer about what that would look like. It seems the new normal is taking shape, and thanks to the latest tech innovations, we can finally re-imagine the future of hybrid and virtual events.
Emerging technology offers astonishing possibilities for the future of virtual events, such as remotely attending music festivals or lavish galas that feel hyperrealistic despite happening thousands of miles away. XR, or extended reality, platforms are offering event creators unprecedented opportunities to bring their most unique event concepts to life through stunning digital experiences. So how can the industry leverage it to develop event concepts that drive up the wow factor for their attendees? Well, the kicker is, even with rapid growth, the coveted event tech comes without a handbook.
Whether caused by taking part in a series of daylong video conference calls, catching up with loved ones from afar, or attending an event or meeting via an online platform (or a combination of all of these), virtual fatigue is a very real thing.
Now a year since the pandemic began, it’s clear that certain brands and organizations are coming out on top — those paying attention and addressing virtual fatigue by placing both their audiences and storytelling at the heart, thinking creatively and embracing new yet equally relevant technologies to enhance the virtual attendee experience.
Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere.
Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences.
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
Building on months of experience and some realistic expectations on global health trends, it’s not a matter of if, but how, the meetings and events industry will continue to experiment and change in 2021 and beyond. The tough part is: There’s still a lot to learn.
To stand out amongst a sea of hybrid and virtual events, you have to have the right skills, equipment, and plans in order to be successful.
This is not the first time we’ve talked about the future of events in our event tech blog. Last time, we’ve emphasized hybrid events as one of the most anticipated trends in the events industry, and we’ve strongly looked over the upcoming opportunities and challenges closely related to technology for events. But it’s always worth to figure out events in 2021, especially when we are towards the end of the year.
Events are getting more mesmerizing with the aid of technological innovations. Specifically, the new add-on to this sector-‘ virtual event platforms’ are adding more value in this time of the pandemic.
However, event hosting is not a standalone process, whether it is a physical or virtual event! Helpfully, there is a range of innovative technologies that helps to turn the events more eventful such as mobile technology, event management software, 3D mapping, Augmented Reality, Virtual Reality, Mixed Reality, Emotional/facial Recognition using AI, Wearables, and so on.
Knowing how to present a virtual event was not the most required skill until early 2020. But now, virtual events are bringing a taste of instant interaction and engagement between audiences and brands.
But how to be this person that has the ability of transmitting the proposed content and also communicate naturally with the audience?
Virtual reality or VR is a buzzword that has been on the tips of our tongues for a long time now. Having gained prominence, most notably in gaming and entertainment, it’s starting to make some big moves in the events industry.
Combine this with the rise of virtual events over the past few months, and it’s fair to say that there’s a fair bit of confusion flying around. Does a virtual event have to include VR? What can I do with VR at a virtual event?
We all know the importance of creating audience profiles for our events (right?), and that same strategy applies when we want to take our events virtual, or layer in digital elements to create a hybrid event. This webinar walks you through, step-by-step, how to create meaningful audience profiles and how to create journey maps for each of them. We’ll show you the areas to zero in on when it comes to virtual and hybrid events to make sure you create experiences that keep your audience happy and engaged.
Virtual events require a lot of effort and time to produce and involve as much, if not more work than an in-person event. When things start to go wrong, attendees don’t have to walk half a mile to report it. Problems are immediate and people expect solutions a whole lot faster. This makes it all the more important that you have the right people to prevent and handle these issue when they occur. You want a dream team.
Virtual events allow event organizers, speakers, attendees, and sponsors to interact remotely through a virtual environment. While webinar and virtual conferencing tools have been around for a while, innovative approaches and tools are quickly emerging to more closely align in-person event goals to the virtual channel.
As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 is already a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space.
In the past week, this newsletter has gained over a hundred new subscribers! So to those people, I want to say welcome to the family, but you might be a little confused about the message I’m about to share.
Last week, I wrote about some personal struggles and hardships that I was experiencing. Honestly, writing that newsletter was nerve-wracking because I thought that no one would want to read something that was riddled with worry and self-doubt.
Hosting virtual or online events has become an increasing popular option for planners. Not only is it a way to go on with the show during unexpected disruptions (such as a virus outbreak or a natural disaster), but virtual events have also been touted as a way to promote inclusivity and expand your audience reach.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. So much so, we have another podcast entirely dedicated to the topic. And we thought this would be a great opportunity to bring you a crossover episode. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine!
There’s no doubt that immersive technologies can be a fun addition to business events. But what’s the point of using tech applications that don’t fulfill both attendees’ and exhibitors’ objectives for being there in person?
This question has become central to the work that John Kaplan does for clients who exhibit at events and who host events.