Amazon MGM Studios uses immersive pop-up to link legacy film with new streaming series
Background and context Amazon MGM Studios recently staged a one-day immersive fan experience built around the "Legally Blonde" franchise, using...
Manufacturer News
New digital tools reshape venue sourcing and accreditation workflows
Background and context Event technology providers are steadily expanding their tools to support more of the planning cycle, from finding...
US event industry updates: new venue openings, live collaboration formats, and agency moves
Background and context The US live events and experiential marketing sector continues to see new venue concepts, hybrid cultural formats,...
Canadian festivals adopt new event tech approaches across music, street performance, and cultural programming
Background and context Canadian festivals are entering a new phase of production, with organizers placing greater emphasis on stage design,...
Brand activations at WNBA All-Star Weekend highlight evolving approach to women’s sports fandom
Background and context WNBA All-Star Weekend 2026 in Chicago offered a concentrated view of how brands are approaching women’s sports...
Ella Chen turns to Sennheiser Digital 6000 for youth-themed concert tour
Background and context Taiwanese singer and performer Ella Chen, known for her work as a member of S.H.E and as...
Wave Church adopts L-Acoustics L2D system for immersive sound in challenging sanctuary
Background and context Wave Church in Virginia Beach, Virginia, has upgraded the sound system in its main 2,500-seat worship auditorium,...
Experiential trends from Cannes Lions 2026 point to more immersive, tech-led brand activations
Background and context The Cannes Lions International Festival of Creativity has become a key showcase for large-scale brand activations, immersive...
New and upcoming event venues in Washington, D.C. for summer 2026 planning
Background and context Washington, D.C. continues to expand its mix of hotels, restaurants, and dedicated event facilities, giving planners more...
Inside the production of a 525-foot foosball table for a record-setting brand activation
Background and context Brands continue to look for large-scale, visually striking stunts to stand out in a crowded experiential marketing...
Allen & Heath names SeeSound exclusive distributor in Spain
Background and context UK-based audio mixing manufacturer Allen & Heath has confirmed a new distribution arrangement for the Spanish market,...
July’s most-read event production stories highlight shifting priorities for planners
Background and context Each month, BizBash publishes a snapshot of the stories that draw the most attention from its readership...
How major brands turned fans into collaborators at San Diego Comic-Con 2026
Background and context San Diego Comic-Con 2026 continued its evolution from a traditional fan convention into a large-scale testing ground...
Miami convention headquarters project reaches milestone as new experiential expo launches
Background and context The U.S. event industry continues to evolve as major destination projects and agency activity reshape how large...
Canada launches online adult passport renewals as summer events ramp up
Background and context Canada has expanded access to its online passport renewal system for adults, a change that could simplify...
How event teams are experimenting with AI to reshape programs and workflows
Background and context Artificial intelligence has moved rapidly from a future concept to an everyday tool across many industries, and...
Event teams explore AI to redesign and optimize event programs
Background and context Artificial intelligence is moving quickly from experimentation to everyday use in event planning. Many teams are now...
New and upcoming event venues reshape Miami and South Florida meeting options for 2026
Background and context Miami and the wider South Florida region continue to see steady investment in hospitality and event infrastructure,...
Inside Fanatics Fest 2026: How Experiential Builds Drove Record Sports Fandom Engagement
Background and context Fanatics Fest 2026, positioned as a large-scale gathering for sports fans, combined elements of convention, festival, and...
Food & Wine Classic in Aspen 2026 Expands Hospitality Experiences at 43rd Edition
Background and context The Food & Wine Classic in Aspen marked its 43rd edition in 2026, reaffirming its position as...
MLB All-Star Week 2026 showcases evolving playbook for live fan engagement
Background and context Major League Baseball’s All-Star Week has increasingly become a large-scale live entertainment platform for brands, extending well...
Experiential brands test fresh audience engagement tactics in July 2026
Background and context Across the experiential marketing landscape, July 2026 saw a wave of brand activations that tested new ways...
US event technology and production firms report new hires and leadership moves
Background and context The US event and experiential industry continues to adjust its leadership and staffing as brands, agencies, and...
Leadership changes and festival planning shape Canada’s event calendar
Background and context Canada’s event and cultural sector is entering a period of transition as major venues and festivals refine...
Canadian event organisations announce leadership changes and festival updates
Background and context Canada’s live events and meetings sector is entering a period of renewed activity, with convention centres and...
New Canadian venues expand options for 2026 meetings and events
Background and context Canada’s meetings and events sector is preparing for a busy 2026, with planners looking for fresh locations...
FOH engineer Conni Ettinger highlights evolving role of the live sound console
Background and context Front-of-house (FOH) engineer Conni Ettinger has built her career in live sound by treating the mixing console...
Live sound engineer Conni Ettinger on treating the console as an instrument
Background and context Live sound engineer Conni Ettinger has built a career working on major tours and high-profile shows, approaching...
Emerging Event Professional Spotlight: Catering Sales Manager Caroline Poates
Background and context As the events industry continues to rebuild and evolve, emerging professionals are playing a growing role in...
Emerging sponsorship leader shapes global brand presence at major tech events
Background and context As technology brands continue to compete for visibility at major conferences, trade shows, and live events, the...
