Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. On these calls I like to start by asking my client, “What are the event goals for your app this year? What quantifiable thing would you like to measure in order to say, ‘This was a success!’?
Even as the event management industry has been growing exponentially, the event technology space has taken several leaps and bounds in the past few years. As event technology becomes an indispensable part of event organization, it can be interesting to see what wonders it could showcase this year. Here are some tech-trends to watch out for in 2018:
More information: http://www.explara.com/blog/top-event-tech-trends-of-2018/
eventcore is a solid event registration tool for corporate events. Here is our review.
Let’s start this review by saying that eventcore has been around for 34 years. It is a company that you may know of if you’ve worked on very demanding events that require sophisticated registration tools.
eventcore has been growing quite fast in the last few years, making the news on February 22nd, when it raised $4M.
More information: https://www.eventmanagerblog.com/eventcore-advanced-registration
Technology moves fast. Today’s latest and greatest is tomorrow’s old news, and keeping up with what’s hot can sometimes feel like a full-time job. Plus, new gear is expensive! Have no fear, we’ve compiled a list of the 15 coolest tech items that you can rent, so you can have your cake and eat it too, all without breaking the bank.
More information: https://www.eventmanagerblog.com/tech-you-can-rent
Meetings and events are designed around learning from your peers. Whether you are attending an internal meeting or you’re joining a global conference, you’re in attendance to become educated on a topic. Along with that comes networking; everyone there may not be speaking publicly, but there is still something to learn from them.
In that case, event and meeting professionals need to get creative with environments that breed both natural and planned networking.
The best events transcend engaging the audience – they make the subject matter and entire experience come alive. An increasingly popular method is projection mapping, a technique that upends all our memories of flat-screen home movie projections and creates 3D experiences like those at the Courtyard by Marriott Super Bowl Sleepover in New York City.
More information: https://www.tsnn.com/blog/projection-mapping-right-fit-your-next-event
This is the third in a series of articles by Core-apps about Event Tech Trends
Event organizers know the event app landscape continues to evolve. From changes in the Apple App Store to a continuous flood of startups, products and services penetrating the marketplace. Event organizers have no shortage of options to get an app out there, but one element of event app creation that should be consistent regardless of the platform is the user experience and the creative execution.
There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it.
ATLANTA, March 9, 2018 /PRNewswire/ — MoZeus Worldwide has announced the development of a new experiential marketing tool that allows users to replace or manipulate the background in any photo – similar to that of green screen technology – without the requirement of a physical green screen.
Utilizing iOS TrueDepth camera capabilities, Augmented Reality Backgrounds measure depth data via the dual cameras to apply different backgrounds, filters or effects to any layer of a photo.
Acquisition will expand Cvent’s industry-leading portfolio of mobile event technologies to enhance the attendee experience, generate meaningful sponsorship opportunities, and drive increased event ROI.
Cvent, a market leader in meetings, events, and hospitality technology, has announced its intent to acquire QuickMobile, a pioneer of mobile event apps, based in Vancouver, British Columbia.
How do I ensure a smooth and fast entry process for my attendees? How can I make sure that data can quickly be changed on-site at the event without causing delays?
XING Events, Boomset along and Choose 2 Rent have announced a new partnership. The aim of this partnership is to offer organisers a smooth and fully automated entry process with state-of-the-art technologies.
iVvy, the world’s first real-time booking engine for the events industry will be launching in the UK in June 2018.The software will enable venues to publish live-availability and pricing for their meetings and event spaces, while equipping them with the tools to market and manage their function space, all from the one centralised location.
After launching in Australia in 2009, iVvy now has over 12,000 users across 13 countries and has established corporate partnerships to allow for global distribution of inventory.
Mobile event apps have stormed onto the scene over the last few years. The rise of the smartphone has led to the almost universally held belief that they can supplant dedicated devices completely and will be better on all levels. Literally, hundreds of providers appeared in the market and they are all hungry for your business.
In some respects they are right. There are undoubtedly many more things you can do with a smartphone than you can do with an electronic voting keypad.
Whether it’s a classic like Monopoly or a newer game like Cards Against Humanity, we all love getting together with friends for game night. What is it about this experience that makes us love it so much? Is it the fun conversation the games spark, or maybe it’s the friendly competition? Whatever the reason, games have a special place in our hearts. As such, bringing that gamified experience into other aspects of our lives has proven to be very successful as well. Doing so keeps us engaged, entertained, and more likely to come back for more.
More information: https://blog.cvent.com/events/satisfy-craving-fun-gamification/
Have you ever heard of “nomophobia” before? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you’re probably very familiar with the fear. People are emotionally connected to their phones. They feel anxious if they miss a text. Phones are so ingrained in our lives now that many people find themselves absentmindedly checking their phones when they get bored, or even when they aren’t.
More information: https://blog.cvent.com/events/engage-while-youre-on-stage/
“If I had asked people what they wanted, they would have told me a faster horse.” — Henry Ford
Things that once seemed futuristic are now mainstream: personal assistants in your phone or transcontinental video chat, for example. At some point, everything we now think of as normal seemed cutting edge.
More information: https://www.eventbrite.com/blog/event-technology-ds00/
For large festivals and conferences, RFID has become industry standard. For other events, it likely will be soon. So what is RFID, and why should you care?
More information: https://www.eventbrite.com/blog/what-is-rfid-ds00/
People don’t register for your B2B event for the chance to hear your speakers. They register for the chance to meet your other attendees. After all, B2B events are about making useful connections for the future — so the more opportunities you can provide for networking, the better.
As a busy event creator, though, you might be wondering how you can provide networking opportunities beyond another sponsored social mixers.
More information: https://www.eventbrite.com/blog/networking-apps-ds00/
The consumer shows and expos market is booming in Australia — a recent industry survey revealed that 67% of expo event creators are running new shows in 2018.
Strong growth means increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants, your event needs to stay ahead of the curve.
Stories are becoming increasingly popular amongst social media users as a quick and easy way to share important moments as they happen. Where events are concerned, stories are the perfect tool for creating FOMO (fear of missing out). How can eventprofs make the most of stories and encourage attendees to share the load?
Little did Snapchat’s founders, Evan Spiegel and Bobby Murphy know, when they created Snapchat in 2012, they created more than a photo app.
Face recognition (FR) is rapidly becoming part of our everyday lives.iPhone X users open their phone using FR as their passwords. Airlines andTSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent significant investments to build their FR capabilities. It is likely, in the next few years, that FR will help to eliminate passwords and provide easier and more secure ways of protecting our online identities and data.
Core-apps, the leading technology supplier to the trade show and events industry, has announced a new event registration service designed for mid-tier and small events and conferences.
The Badger Registration Service is designed for organizers looking for a total attendee engagement experience. It will be offered to Core-apps clients and small events that do not need a mobile app.
With more than 200 million daily active Instagrammers visiting a brand profile each day, Instagram is an incredibly powerful visual discovery platform. And starting today, Eventbrite’s event creators can add a “Get Tickets” button to the profile page of their Instagram business account, making it easier for potential buyers to not only learn more about the shows and events they’re offering but to act on their interest by buying tickets via a simplified checkout process.
Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event.
From the Brand and Buzz Stage at Event Tech Live, 9th November 2017.
Booking live entertainment is a murky world unless you have the experience and networks to negotiate it. However, the added value that exciting entertainment can bring to the private events sector cannot be overstated. It’s time to find a way to make the whole booking process clearer, to the benefit of event organisers and, ultimately, attendees.
Gamification is an exploding trend as more planners and organisers recognise how guest engagement factors into a lively and well-received event. Statistics also reveal more attendees actually prefer some sort of gamification experience. Furthermore, 40% of corporations indicated they would employ some form of gamification for improving business operations.
More information: https://www.eventbrite.co.uk/blog/event-gamification-ds00/
Technology has the potential to transform audience engagement at your event, but just because it’s available doesn’t necessarily mean your audience will use it.
Securing participant buy-in requires strategic pre-planning and is vital if you wish to maximise the return on your investment. We asked the designers of seven leading event tech tools for their advice on increasing adoption…
More information: https://www.eventbrite.co.uk/blog/event-tech-adoption-at-events-ds00/
In our recent brand experience study, one of the interesting findings was that Asia is by far an early adopter of technology for deeper personalization and immersion. When it comes to tapping into sensory interaction as a way to personalize brand experience, 42 percent of Asian marketers use these interactive technologies compared to 28 percent in North America and 13 percent in Western Europe.
On April 12th, the world celebrated GMID (Global Meetings Industry Day). I had the opportunity to celebrate the GMID Mexico event in Leon, Guanajuato – the very heart of Mexico. There, I met more than 300 event professionals who came from across Mexico to celebrate together.
Behind every meeting, conference, and incentive trip, there are event organizers making an impact on businesses, economies, and communities.
The desire to educate or inform attendees is a common event goal for many event planners. If this is an objective you share, it’s mission critical that you do everything in your power to ensure attendees are getting the greatest amount of value out of the event content and walking away feeling like they learned something. This is where utilizing event gamification can make the difference in achieving your goals.