There’s no doubt about it, 2020 was a rough year. Many industries and professionals were hit hard by the pandemic, but perhaps none more so than the live event industry. However, when adversity comes to call, you can choose to lie down and take a beating, or you can adjust and thrive. Transitioning from live events to virtual or hybrid ones is no easy feat. But if you’re considering hosting your first virtual event, you don’t have to do it alone. Our team is uniquely equipped to help you adjust to the virtual arena and make your virtual event a memorable experience that you, your vendors, sponsors, and attendees will never forget.
One of the most important benefits of virtual events is that, much like any other digital marketing activity, they generate a wealth of valuable data about attendee engagement and more. This information is far easier to capture when events are held online since every action is trackable. That said, it is also important to collect offline event data in the case of hybrid and in-person events. But, regardless of how you collect event data, the challenge lies in demystifying it to drive smarter decision-making and determine event ROI, and that’s where virtual event metrics and analytics come in.
Is it live or is it Memorex? In a recent blog, we touched on the debate about pre-recorded versus live content for virtual sessions. Should presenters stream live or record before the event? Conference planners get this question quite a bit while trying to determine which session types are right for a virtual event. And we don’t think that’s the right question to ask.
It’s really a question of risk.
First, we just have to say, “How will participants know if a session is live or not?’” Unless the presenter blows a snot bubble or holds up a newspaper when they recorded, they won’t.
It’s Thursday, which means it’s time to get your favorite brew and join the Event Brew crew as they talk about yet another subject of debate in the exciting new world of virtual events. They put their heads together and tried to answer the following question: are virtual events really more inclusive and accessible?
As always, the answer to the question is complex, but our hosts succeeded to tackle it from various perspectives. Will, Dustin, Nick, and Thuy were brimming with wisdom this week. Tune in to learn how to make virtual events more inclusive and accessible!
Read more at: https://helloendless.com/inclusive-virtual-events/
A year ago, the events industry had no choice but to master the art of virtual events. As restrictions are slowly lifting and the worst is hopefully behind us, we can glimpse into the future of post-Covid events. Our hosts Will and Brandt are event industry experts, so believe them when they say that the next big industry standard is hybrid events.
One of the greatest challenges the future poses is hybrid event interactions. How can we bridge the gap between the virtual and the in-person audience? The last thing we want is for the virtual guests to feel like flies on the wall or as if they were sitting at the kids’ table, as Brandt cleverly put it. But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences.
Read more at: https://helloendless.com/hybrid-event-interactions/
Many modern event platforms provide basic virtual engagement tools, such as polling, chat, and live Q&A sessions. However, they barely scratch the surface when it comes to building a strong community. Attendees have high expectations, and many are growing fatigued by the amount of time spent in front of the screen. As such, they’re just one click away from leaving the event, especially given the many distractions that come with working from home.
Read more at: https://www.aventri.com/blog/virtual-event-engagement
While most of us have grown used to socially distant virtual events over the past year, people are becoming increasingly wary of how much time they spend in front of the screen. Leaving an event is always just a click away, which is why you need to follow the best practices when learning how to host a virtual networking event.
With that in mind, here are eight proven virtual networking event ideas to bring high engagement levels to virtual and hybrid events:
I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. If this is the new reality going forward, I believe we’ll be fine.
For all of the organizations that have depended on trade shows, conferences, and other types of events to help generate business (sales leads, product sales and demos, etc.), fear not. There are great companies who have figured out how to “pivot” – make sure that the event you’re signing up for is one of them!
There isn’t a single problem we can’t solve if we combine our collective intelligence. This is the primary reason why virtual meetings must be collaborative. Without it, we risk squandering insights, ideas, and the perspective of our stakeholders.
During my last class, How to Facilitate Collaborative Meetings Online, we identified multitasking as the primary distraction factor while video conferencing, both personally and for our audiences.
When it comes to events, people with a disability often end up excluded because planners overlook accessibility in design considerations.
For instance, if you don´t work on web accessibility, you will exclude people with a visual impairment.
As leading event professionals have pointed out, data is a key differential of virtual events.
The shift to virtual has brought richer event data analytics, but attendees´ craving for in-person experience and connections remains.
So, how is hybrid event analytics going to work? How can organizers evaluate data relating to the same event but from two distinct formats?
Discover the key platform features that will support your hybrid event production.
Hybrid events are complex. Understandably, event organizers struggle to connect and engage both virtual and in-person audiences. Broadcasting, technical or audio-visual issues can get in the way of hybrid event production.
Crucially, solely virtual event platforms are not adequate solutions for the hybrid format.
Determining the right session content is at the heart of conference planning and key to producing a successful event. At some point, while discussion rages about what to put in the box lunches or how many strobe lights to use at the dinner banquet, someone eventually pipes up and asks, “How will we connect with people and deliver a valuable experience to them?”
Because we all have decades of evidence about what works at a live event compared to months of experience building virtual ones, the conversation often starts with debate about live versus pre-recorded sessions.
So, what’s in a venue? As event organizers, we know what we’re looking for when we pick an exhibit hall or convention center for our events. And we know what our event stakeholders—attendees, exhibitors, presenters, and sponsors—want to get out of the spaces within our venue.
CadmiumCD’s eventScribe Live has features that effortlessly bring the in-person event experience into the virtual space, but one event space can feel a bit more daunting than the others. It’s easy enough to create livestreams or recorded education sessions.
One good thing came to the event industry from 2020: The year brought us a slew of new virtual event technologies in an effort to keep events alive, even if it’s online. But finding the perfect virtual event platform is a true matchmaking game. From interactive features to functionality to branding capabilities to the platform’s overall appearance, there’s a lot to consider and even more to choose from—but that’s where we come in.
Here, we’ve rounded up 50 virtual event platforms to consider for your next digital shindig.
Throughout the recent virtual event revolution, engagement has remained a major challenge for eventprofs — EventMB found that over half of planners (51.5 percent) consider it their biggest frustration when sourcing virtual event tech.
It’s not surprising. Events thrive on the value of face-to-face interactions, chance meetings, and lucrative connections. Virtual events put event stakeholders in the unfamiliar position of having to convey that value virtually. But while virtual may not be as familiar a format to business events, many precedents have already been set in other online spaces.
What lessons do we have to learn from them?
As the event industry slowly begins to move into hybrid events after a year of being relegated almost entirely to virtual, planners and tech providers are facing a new set of challenges.
In particular, there has been an ongoing debate as to the extent to which in-person and remote audiences should — and want to be — mixed during hybrid events. At least in the short-term, most in-person events will rely on a virtual component, with higher expectations from remote participants than ever before.
The so-called virtual event revolution over the past year has taken place in a time during which we have never been more digitally connected and engaged as a society. Netflix has to ask its viewers if they’re still watching, and online dating platforms have become mainstream.
The pandemic has only heightened the success of the everyday online platforms we spend our time on, with video games and streaming services both experiencing massive surges.
Being a software as a service (SaaS) product means we are constantly working on creating better features, benefits, and more importantly better experiences for our customers and their customers.
As a virtual event platform, everything for us relies on experience. And this is what digital transformation is all about, isn’t it?
That’s why for our newest sprint, we focused on three important aspects:
- Exhibitors (two updates)
- Tracks and Filtering
Events have been an essential area for marketing, networking, and sales for many businesses for the past few years. But 2020 has forced companies to shift gears in this area.
Large-sized events like conferences are now going into a virtual setting and businesses are now shifting towards virtual conferences.
Many companies, small and large, have been forced to re-evaluate their business, strategy, and how they do things.
Virtual events aren’t new. They have been around for some time. But the types of virtual events have developed and changed in the past few months more than any other time.
Many businesses struggle with wrapping their heads around virtual events, while others aren’t aware of what qualifies as a virtual event and what doesn’t.
Not to mention, which kind of virtual event works for which business. Or how to create a successful event.
Read more at: https://eventtus.com/blog/types-of-virtual-events/
Who doesn’t want a successful virtual event?
Most businesses, big or small, want their events to be successful especially when they’re taking the plunge and shifting to virtual.
Before the pandemic, when many parts of the world were exploring virtual events, a report by Grand View Research valued the global virtual events market at nearly $78 billion. And that was in 2019.
Now that being at home or remote is the new norm, you can expect this industry to grow even more – and fast.
Read more at: https://eventtus.com/blog/virtual-event-success-tips/
Did you know that 49% of marketers believe that engaging audiences in a virtual setting is key to a successful event? (Markletic)
It’s true. Whether you’re running a virtual conference, event, expo, job fair, or anything in between, failing to engage your audience means they won’t come back to future events.
To overcome this dilemma, we’ve compiled a list of 13 virtual conference engagement ideas to help you out.
If your attendees are getting frustrated with complex forms, log-in passwords and a long list of seemingly unnecessary questions – then chances are they’ll give up and look elsewhere. In fact – giving your attendees a good registration experience can have a HUGE impact on first impressions (and attendance!) so it makes sense to get it right. But how?
Konduko, a global supplier of contactless technologies, will provide its award-winning products to Event Tech Live’s (ETL) show in London, ensuring an engaging lead-capture experience for both in-person and virtual exhibitors and attendees.
The tech pioneer has been championing contactless and digital experiences since 2013, with products that allow for exhibitor and attendee data to be exchanged immediately and at a safe, social distance.
More than half (67.7%) of event marketers find it more difficult to keep attendees engaged during sessions at virtual events. It’s time we fix this issue. Virtual experiences are now the norm in the event space, and investing in the hybrid era will become the next significant shift in events. With the industry rapidly evolving, how can planners drive and improve audience engagement within this new paradigm?
Keep reading to find out the best practices, tips, examples, and strategies to maximize event engagement!
Read more at: https://blog.bizzabo.com/maximize-event-engagement
It’s no secret that event sponsorship is a continuous pain point among event planners, even more so with regards to virtual. In fact, ranging on a scale of 1-10, leading marketers reported an average 6.5 confidence level when it comes to providing value for their virtual sponsors.
And it seems that just as soon as we’ve started to get the hang of virtual sponsorship, hybrid is right around the corner. So how can you create unique programming to attract and retain sponsors for both virtual and hybrid events?
Read more at: https://blog.bizzabo.com/event-sponsors
What are Attendee Personas?
Before we can dive into how to use attendee personas, we need to define what they are. Attendee personas are fictional characters that represent your attendees. Personas are fictional characters who represent your event audience. You can create attendee personas by conducting extensive research, pulling data, and grouping similar traits together. Attendee personas capture both the needs and goals of your attendees. Personas give you insight into what makes your attendees tick, what they want to experience, and what motivates them to attend your event in the first place.
Read more at: https://blog.bizzabo.com/attendee-personas
We all want to increase engagement with our events. Now that most events have moved to the virtual space, it may seem like a daunting task to build the same level of engagement that we’re used to with in-person events. How can we get our stakeholders to engage with our content and each other when they won’t be all in the same space?
We all know now that virtual events are full of data, the likes of which we’ve never seen before. Session evaluations can be done with the click of the button, and event planners have access to a plethora of back end user tracking like session visits, time spent in session, the list goes on. Now that we, event planners, have access to this ocean of data, we would be remiss not to use it to give our attendees the best experience possible. This guide to a data-driven virtual event will show you how.
Read more at: https://blog.hubb.me/data-driven-virtual-event-guide