GoPro – Cameras

GoPro Introduction & History

Founded by Nick Woodman in 2002, GoPro specializes in creative design of action cameras as well as mobile Apps and video-editing software. These action cameras capture images of exciting, high action experiences that would otherwise be hindered with the usage of a normal camera.

GoPro has already established themselves as a highly reputable brand for high action video shots. Their company has expanded and began focusing on 360, fully immersive content designed for virtual reality entertainment. These include gadgets such as camera mounts which can accommodate up to 16 cameras, the same direction taken by creators of VR content.

In March 2011, GoPro acquired CineForm and with it, their CineForm 444 codec, in an effort to increase efficiency and productivity of its HD and 3D technology.

In 2014, GoPro became public and listed in IPO, selling 17.8 million shares to initial investors at $24 per share.

In February 2016, GoPro spent over 105million and acquired two start-ups (Stupeflix and Vemory). Acquiring these two start-ups assisted in video editing applications which allows users to cut and publish footage on their mobile phones.

In 2018, GoPro CEO announced its shut down of its Karma drone division, and with it the retrenchment of hundreds of employees, aiming to place emphasis on its action cameras instead.