One of the building blocks of a successful event is undoubtedly a dynamic registration process. More than being a spreadsheet for sign-ups, event registration is an area worth putting a considerable amount of effort into for both securing and maximizing event participation. In fact, according to statistics, only around 45% of event sign-ups turn into actual attendees so you’d better believe that a basic registration system simply won’t cut it these days.
The conversation around diversity and inclusion in events has recently been increasing, and part of this is ensuring event accessibility. People living with disabilities are often neglected when large shifts take place, and they certainly were not at the forefront of the industry’s discussions when it came to pivoting to virtual.
Virtual events are more inclusive than physical events in many ways — for example, they tend to be more affordable and don’t require any travel — and many have enjoyed higher attendance rates throughout the past year as a result. However, they’re still lagging when it comes to including deaf and blind participants, or those with learning disabilities.
As the world of virtual events is continuously evolving, there are always new tools and better versions of existing ones. As a marketer, it might be difficult for you to keep up with virtual engagement tools and incorporate them into your event marketing strategy.
Knowing each tool in-depth and what sets it apart is essential to make informed decisions. But how do you get there? Fortunately, we are here to help you. We have curated a list of the top 10 virtual event networking tools to help you get the maximum ROI from your next event.
To say that the last few months have been a whirlwind would be an understatement. In a matter of days, live events and conferences that had been planned months in advance were suddenly postponed or cancelled. Virtual events became the new normal, and we had to learn how to create effective programs. We navigated through the storm and learned a lot of lessons along the way. One of the most important lessons the event industry learned was that while virtual events certainly have their benefits, live events will always be an important part of any robust event program.
The recent explosion of virtual and hybrid event tech has helped the industry through one of the most challenging years it has ever faced, but it has also thrown event planners into unfamiliar territory. Sourcing virtual event platforms and hybrid technology was not the norm until 2020, and it requires at least a basic understanding of the available offerings and features.
With that in mind, here is an extensive glossary of event tech terms to help you make sense of the technology you’re working with.
The unknown can be a scary thing. I don’t know about you, but there are few things that freak me out more than not knowing how to handle a new situation.
It feels like a decade ago, but think back to when the pandemic first canceled all in-person events. Having to learn everything we could about virtual events and implement them seemed like an impossible task some days.
When organizing an event, there are a lot of moving pieces to consider. As the organizer, you could manually handle all of the various aspects of the event including ticket sales, registration, analytics, etc. Alternatively, you could integrate various software services to automate as many parts of the process as possible.
In this article, we will define what an event software integration is, outline the benefits of software integration, and investigate 21 event software integrations that professionals can utilize for their next event.
facial recognition systems are a form of technology that you may not even realise you are using on a daily basis. the fundamental use of this technology is that it is capable of matching a human face from an image via a camera or video frame against a database of faces. this is typically used to authenticate users within id services and works by using facial features within a specific image. the prevalence of this technology is best illustrated with the use of using your face to simply unlock your phone or check your banking. however, with the emergence of virtual conference software and corporate virtual events, we now pose the question of how facial recognition is paving its way into the virtual event world.
The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event program. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into virtual events?
And once you do, how do you ensure attendees are engaged throughout the event?
One of the most important benefits of virtual events is that, much like any other digital marketing activity, they generate a wealth of valuable data about attendee engagement and more. This information is far easier to capture when events are held online since every action is trackable. That said, it is also important to collect offline event data in the case of hybrid and in-person events. But, regardless of how you collect event data, the challenge lies in demystifying it to drive smarter decision-making and determine event ROI, and that’s where virtual event metrics and analytics come in.
Beacons have captivated the attention of the tech media world. With the recent deployment of these low-cost devices by retailers such as Macy’s, Apple Stores, and sports venues such as Major League Baseball stadium, Oracle Arena, etc., beacon technology has stimulated the appetite of event marketers too.
For years, event organizers have pursued new ways to enhance visitors’ experience by delivering improved customer service and offering digital content through event-specific mobile apps.
When you’re planning an event, you want to sell as many tickets as you can, but you also want to keep your attendees happy. A ticket transfer allows you to do both. Offering ticket transfers gives your attendees more flexibility and allows them to adjust their event participation as needed.
Perhaps an event registrant has a scheduling conflict and needs to push Thursday night’s yoga class tickets to the next week.
If your attendees are getting frustrated with complex forms, log-in passwords and a long list of seemingly unnecessary questions – then chances are they’ll give up and look elsewhere. In fact – giving your attendees a good registration experience can have a HUGE impact on first impressions (and attendance!) so it makes sense to get it right. But how?
Audience engagement is a familiar topic. Keeping attendees actively engaged throughout the entire experience is instrumental in the overall success of your event. And while event engagement is clearly an important metric to keep track of within your larger event strategy, it can be hard to define, let alone measure.
This becomes even more challenging when translated into a virtual setting.
2020 has been a year for trial and error as event marketers continue to navigate and perfect virtual events. We’ve seen an impressive amount of innovation from event planners, from virtual event strategies to virtual event production, and virtual event tools that help event marketers create meaningful experiences. We also expect hybrid events to be a major player next year, combining the best of in-person and virtual experiences.
For those who are new to the virtual environment, there are a few key areas to focus on when starting out. These include broadcasting or pre-recording a live event session, creating engaging experiences for your virtual audience, and integrating tools with an existing event management platform to streamline event data.
Welcome to the 2021 event technology guide. Here you’ll learn how to choose the right event technology for your next event to support your desired event outcomes.
What is Event Technology?
Event technology is any digital tool that helps you plan and produce an event. Some examples are event management software, engagement tools, virtual platforms, streaming services, and mobile event apps.
All event organizers make it a priority to ensure a memorable experience for their target audience, from start to finish. And the best way to guarantee that is through lead capture technology, which works primarily as a digital identification system of each attendee. Then, you only need to use ID technology as the means for personalization. Not only does personalization offer a more seamless experience for attendees, but organizers benefit from the increased value of collecting key attendee data that can be highly valuable for follow-up actions or for planning better events in the future.
After building a successful and fast event registration strategy, it’s time to ensure the same for your event check-in. Plus, as an event organizer you’re also responsible for crowd control and management at your event. In this article, we’ll show you how to manage these event processes at once, in an integrated and innovative way.
As we already mentioned on our blog, you need to be clear about one thing: registrations and check-ins represent the very first impression attendees will perceive about your event, and your goal here is to create a good impression right from the beginning.
Events are key resources organizations use to engage supporters and interested members. Effective planning requires your organization to leverage all of your resources to the best of your ability.
Ensuring supporters stay engaged is a difficult task to tackle. In order to make sure your organization’s event attendees have a good experience, you’ll need to use software to collect data and use that data effectively.
As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 is already a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space.
Hosting virtual or online events has become an increasing popular option for planners. Not only is it a way to go on with the show during unexpected disruptions (such as a virus outbreak or a natural disaster), but virtual events have also been touted as a way to promote inclusivity and expand your audience reach.