At the start of the pandemic, many planners didn’t know where to turn to when their in-person events were postponed and later cancelled. If planners didn’t cancel or postpone their events they relied on Zoom or other webinar technology. It soon became clear, however, that the event industry would need to harness more robust tools and allocate more resources to creating engaging digital conferences, trainings, trade shows, and the like.
Crowdfunding is an excellent way to raise money for a goal fast, but in order to be effective, you need to engage your audience. The best way to do this is to organize events that engage the people and builds on their desire to put money towards your idea. With the invention of technology and the increase in communication on a worldwide level, techniques like crowdfunding have become the key methods for raising money.
Four out of five MeetingPlay clients report engagement as a top challenge for virtual events — but that’s only because they haven’t yet read our new guide to virtual event engagement. In this comprehensive, fun-to-read e-book, you’ll learn why engagement matters, break down the four types that are critical to implement in your virtual events, and get inspired by examples and ideas you can implement for your own virtual events right now. Before you download, here’s a preview of what’s inside.
Gamification is a topic our clients often mention to our dedicated account managers. With questions ranging from “how does it work?” to “what can we do better?”, gamification has become an enticing factor and an answer to keeping attendees engaged during multiple-day events and everyday team meetings. Since becoming a staple in virtual events, gamification is now a driving force to ensure a fun and diverse way to engage with attendees.
One of the top reasons people attend conferences is to meet other people. According to an industry study conducted pre-pandemic, networking was a major driver in the decision to attend for more than 75 percent of individuals. We all know the in-person component has been removed from many events the past year. Yet as vaccination rates increase and onsite conferences resume, networking opportunities will continue to be a dominating decision factor for attendees to attend events.
AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 billion in 2019.
And thanks to this continued growth and the accessibility of AI, it’s being used in a wide variety of different applications.
If you are a virtual event organizer, you are probably interested not only in the content but in the experience. And, you certainly want attendees leaving the event feeling happy and with a shared experience to remember.
Introducing games and activities can create fun virtual events, contributing to a friendly environment, and getting attendees in a good mood. Games featuring fun trivia or competitions can ramp up the energy of a virtual audience.
Since 67% of Event Marketers measure their ROI based on attendees’ satisfaction, asking good questions in your post-event surveys is a must. Event feedback increases your subsequent projects level significantly.
Therefore, we frequently curate and produce fresh content about ways to increase the response rate of your event’s feedback form.
with the world adopting new technologies and discovering new ideas, virtual events have become a new reality. people have started realizing the benefits of a virtual event over a physical one.
many businesses have started organizing virtual events by using strategies to ensure their success.
one such strategy is to incorporate a social media wall in virtual events to keep the audience engaged.
read the blog further to know more: https://www.sevenevents.co.uk/blog/add-social-wall-next-virtual-event-engage-attendees/
event managers are all too aware that achieving high levels of attendee engagement at physical events can be a difficult challenge however with the prominent emergence of virtual events, shifting the experience into an online setting can bring a whole new box of challenges but with this comes great new opportunities to elevate attendee engagement to a whole new level. event planning companies face the task of fighting a whole new level of distraction. social media, email inboxes, children in the house or online shopping are all distractions just within reach or a click away which means the way we create engagement at virtual events needs to be deeply considered.
The conversation around diversity and inclusion in events has recently been increasing, and part of this is ensuring event accessibility. People living with disabilities are often neglected when large shifts take place, and they certainly were not at the forefront of the industry’s discussions when it came to pivoting to virtual.
Virtual events are more inclusive than physical events in many ways — for example, they tend to be more affordable and don’t require any travel — and many have enjoyed higher attendance rates throughout the past year as a result. However, they’re still lagging when it comes to including deaf and blind participants, or those with learning disabilities.
Churches may at first seem like an unlikely place to look for inspiration in hosting virtual and hybrid B2B events. With that said, churches share many of the same challenges that B2B event planners have faced over the past year. Just as business people often prefer closing deals in person, many Christians equate worship with being within the four walls of the church. We even use the phrase “the church” to reference the entire religious institution — so intertwined are the two concepts.
If any further confirmation of this preference were needed, research from the Barna Group suggests that only 2 percent of practicing Christians attended a church service via video or live stream in 2020.
Artificial intelligence (AI) has been hailed as a key driver of digital transformation across practically every industry, and event planning is no exception. From planning to attendee engagement, AI can help make lives easier for planners and greatly elevate attendee satisfaction. Chatbots, recommendations, and advanced analytics are just some of the ways AI is slated to change the events-planning sector for good.
While many are looking forward to the return of in-person events, the disruption of recent times has forced organizers to take their events online. However, they are now starting to see the longer-term benefits of adopting a hybrid approach.
Find out the best event check-in solutions you need for safe and seamless hybrid events.
As vaccination campaigns pick up speed worldwide, the return of live events is not beyond sight.
California, one of the US’s most restrictive states in terms of COVID-19 measures, will allow indoor live events to resume later this month.
Discover the best ways organizers can implement AI in events to create a personalized attendee experience.
Artificial intelligence (AI) is bit by bit, transforming our daily lives and the way we do business. In all likelihood, you have already come across AI technology using assistants such as Alexa or Google Home, email spam filters, or Facebook photo tagging.
As the world of virtual events is continuously evolving, there are always new tools and better versions of existing ones. As a marketer, it might be difficult for you to keep up with virtual engagement tools and incorporate them into your event marketing strategy.
Knowing each tool in-depth and what sets it apart is essential to make informed decisions. But how do you get there? Fortunately, we are here to help you. We have curated a list of the top 10 virtual event networking tools to help you get the maximum ROI from your next event.
To say that the last few months have been a whirlwind would be an understatement. In a matter of days, live events and conferences that had been planned months in advance were suddenly postponed or cancelled. Virtual events became the new normal, and we had to learn how to create effective programs. We navigated through the storm and learned a lot of lessons along the way. One of the most important lessons the event industry learned was that while virtual events certainly have their benefits, live events will always be an important part of any robust event program.
The recent explosion of virtual and hybrid event tech has helped the industry through one of the most challenging years it has ever faced, but it has also thrown event planners into unfamiliar territory. Sourcing virtual event platforms and hybrid technology was not the norm until 2020, and it requires at least a basic understanding of the available offerings and features.
With that in mind, here is an extensive glossary of event tech terms to help you make sense of the technology you’re working with.
Read more at: https://www.eventmanagerblog.com/event-tech-terms
The unknown can be a scary thing. I don’t know about you, but there are few things that freak me out more than not knowing how to handle a new situation.
It feels like a decade ago, but think back to when the pandemic first canceled all in-person events. Having to learn everything we could about virtual events and implement them seemed like an impossible task some days.
Read more at: https://splashthat.com/blog/hybrid-event-challenges
A business event revolves around its speakers — and speakers thrive when there’s event audience engagement. Audience participation in presentations might seem like something that happens in the moment, but there are techniques and technologies you can employ ahead of time to encourage it. To ensure your speakers aren’t faced with a sea of blank stares and the sound of crickets, create a strategy to maximize audience engagement.
As restrictions on in-person events are being lifted in certain communities, live events are becoming a possibility again — but not everyone will be ready to return to in-person gatherings just yet. Accommodating both the eager-to-socialize and the more cautious attendees can be key to leveling up your event creation game. Hybrid events, which can be enjoyed either in-person or virtually, do just that.
Scrolling through Facebook can be such an easy and fun way to keep in touch with family and friends that we might forget what a powerful tool it can be, especially when it comes time for event marketing. Facebook makes it easy for your event to come up in related event searches, enabling you to further target interested audiences. Not only that, but the site makes it extremely easy for people to share your event with their friends, creating a cascade of potential ticket buyers. And afterward, you can gather all the data to see what promotions worked best.
The road ahead seems promising for the return to live events. After a bleak start to 2020 and an unexpected turn towards digital experiences, vaccination rollout is the light at the end of the tunnel we were all waiting for. Friends and family are already gathering for casual meet-ups, and smaller-scale events are popping up everywhere, signaling that our industry might be ready to make a slow return to its former state – and even achieve higher heights, given that the lessons learned don’t go to waste.
Read more at: https://helloendless.com/return-to-live-events/
Nearing the end of 2020, the trendy term for the moment was “the new normal.” And although that term was spreading faster than the virus itself, no one had a definitive answer about what that would look like. It seems the new normal is taking shape, and thanks to the latest tech innovations, we can finally re-imagine the future of hybrid and virtual events.
In light of unprecedented disruption in recent times, many business leaders continue to view virtual events as a temporary fix, rather than a long-term solution. However, even though in-person events will eventually make a return, that does not mean virtual and hybrid events will be relegated to the past. After all, virtual events offer many advantages that will be every bit relevant in the future, especially in the context of international business.
The global pandemic started over a year ago. Due to safety concerns, the world stopped. Work, travel, entertainment, and events came to a screeching halt indefinitely. Fortunately, the world has worked diligently to stop the spread of the pandemic so that everyone can return to some semblance of a normal life.
Last month, Informa Markets MAGIC Pop-Up event in Orlando, Florida, using Aventri’s best-in-class technology, took a large, successful leap in the right direction. This event was one of the first trade show organizers to produce a live trade event in North America since the pandemic lockdowns.
Conversations about personalization within the attendee journey generally relate to features such as segmented communications, personalized schedules, and more qualified matchmaking.
However, hybrid events — which will likely become the norm in the near future — are poised to usher in a whole new level of personalization when it comes to how attendees consume content.
There is still much uncertainty around what hybrid events will look like and the best practices for engaging hybrid audiences, but it’s already clear that they offer new personalization opportunities.
When it comes to the buzz around virtual events, most of the focus has been on giving audiences easier, more affordable access. And in turn, this means a wider reach for event organizers. What is often overlooked, however, is how all of this online connectivity translates to a trove of data that can be mined for marketing insights.
In the past when in-person events dominated, most hard data came down to simple ticket sale numbers. Post-event surveys were one of the few tools that allowed event planners to measure attendee satisfaction and engagement, and hitting on the right questions to ask was challenge enough, never mind actually getting attendees to answer them.
Today, as the pandemic subsidies in many countries, the focus is shifting again back towards in-person events. That said, for the foreseeable future, event planners will need to be prepared to continue providing virtual experiences. Eventually, however, in-person events will become popular as they once were, but that is not to suggest virtual events are going anywhere soon.
The future of event marketing and management is undoubtedly the hybrid approach. As such, event planners should be ready to present to both in-person and virtual attendees. After all, the unique benefits of virtual events, such as reduced costs and greater accessibility are things that will apply long after the pandemic.
Virtual event tech has introduced a number of new vehicles for events and content, from public video broadcasts to private product demos to be consumed from the comfort of your couch.
While some of these developments have left many event planners nonplussed, tech providers across the board (predictably) report encouraging engagement metrics that are likely to win the favor of event and marketing stakeholders. And the pressure to explore these formats will only increase as the tech gets better.