The need for online events has created many more opportunities for event creators. As events moved online, event-goers also started enjoying a new kind of experience. That’s why many creators decided to continue hosting online and hybrid events even as restrictions eased.
Targeting the right audience for your events is a science. Take music fans as an example: The audience for a punk concert can differ from the audience for an opera festival from the audience for a metal bash. And a Billie Eilish fan may or may not be interested in Paramore.
Every event marketing plan is built around the audience. The people you want to attend your events are the people you’re targeting with everything from your email campaigns to your contests.
Imagine a music event where a funky house set follows freestyle rap, and freestyle rap follows indie dance. That’s what you’ll find at LA-based event production company ORLOVE’s The Panic in LA shows – DJ Jazzy Jeff spitting rhymes with Rakim or Czarface or DJ Sneak. Genre is meant to be blurred. And at an ORLOVE event, the crowd thrives on that diversity.
For ORLOVE founder and CEO, Matt Orlove, that’s key. “People now trust what we do — we’ve really been able to mix a lot of crowds at all our events.”
Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the shifting landscape of events during the COVID-19 pandemic. Making sense of what’s allowed, and where, can be complex for event organizers as regulations for in-person events are constantly changing.
To help, we’re highlighting some of the most novel and noteworthy events industry reopening updates throughout the country (and the globe) — along with tips from our blog. The report will be updated again on Oct. 27.
There’s an interesting debate raging at the moment. It’s focused on whether hybrid events are here to stay or if the world will merely return to business as usual and resume in-person events.
It’s an important conversation as the “return to normal” continues running up against new COVID variants, but the decision doesn’t need to be a binary one.
Even as in-person events make a comeback, companies can and should include a virtual component in their events. It’s a relatively easy—and cost-effective—way to “upsize” smaller events into larger ones that reach more people.
Feedback from pre and post event survey is important to your event success and improvement, which is why you need to know how to collect it.
Pre-event surveys can help your prepare for an upcoming event, while post-event survey questions help you improve your future events. Live polling is a fun way to get feedback in real time and keep your attendees engaged and connected. However, creating live poll and conference survey questions from scratch can take hours when you’re already busy with a long to-do list. That’s why we’ve created this step-by-step question guide.
For a few short weeks in 2020, the world seemed to slow. As we’ve progressed to nearly the end of the pandemic, it looks like it has begun to speed up even faster than our pre-COVID lives once again. We have all adjusted, from the way we shop to the way we work, much of it “just in time” or with greater flexibility. Who would have thought that airlines would drop their $200 change fees?
Late last year, I received an invitation to submit a session proposal for an event in the summer of 2021. While six to nine months would be a typical timeline for a call for papers/presentations (CFP), it honestly felt disconnected from reality in our “new normal.”
While many organizations have successfully made the shift to virtual events, there’s one challenge to them that’s proven difficult to overcome: virtual events are typically — just by nature alone — less interactive than in-person events
But that’s not to say they can’t still be interactive! There are many tactics and activities you can incorporate to better engage your online audience.
Even though the pandemic is far from over, the events industry is starting to pivot from virtual events and preparing for the return of in-person trade shows and conferences, albeit safely. Rich Vallaster, Director of Marketing and Tradeshow Wonk at Personify, recently sat down with Susan Newman, Senior Vice President of Conferences at the National Retail Federation (NRF), to discuss the decision points for moving forward with their largest annual event in January of 2022.
Open your calendar on any given day, and chances are good that it looks nearly identical to the day before: chock full of video meetings and conferences. Meeting after meeting can be taxing enough, but those held in the digital realm are leading to a phenomenon known as “Zoom fatigue.”
This seems almost counterintuitive, as little effort is required to attend. However, there are many reasons why virtual meetings and conferences feel so exhausting. For one, they require an exorbitant amount of eye contact. No longer are you looking around a room as people speak; your attention is directed forward constantly.
There is only one thing that seems to be certain in these trying times in the events industry: virtual events are here to stay, no matter the state of the pandemic and our personal preferences. And that’s why it’s time to talk about virtual event production -again. The #EventIcons podcast strives to talk to the very best in the events world. And wow, did we deliver this week!
Today, we don’t introduce you to one, but two #EventIcons guests: Kara Gladish and Sheehan Hubbard from Socio. For those who might not know: Socio is an event technology company that helps enterprises and SMBs optimize their events in more than 40 countries. Their clients include big names, such as Microsoft, Google, and Pinterest.
What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents, an all-in-one hybrid, and virtual event management platform. After all, in a world where there are more than 100 virtual event platforms, it’s sometimes hard to separate the wheat from the chaff.
Planning your own virtual event or simply attending one in the near future? Great! Make sure to put your self out there. Promoting your brand in the spotlight as part of a virtual event is not something that will happen automatically. You need to plan ahead and put a few strategies in place to ensure that your brand truly stands out. Relying on same old tricks won’t do anymore, especially not in the ever-expanding, information-dense digital universe. It’s time to get creative instead.
With the world slowly making its way out of lockdown, we’re seeing the return of public events, conferences and festivals. While event apps have existed before the pandemic, we could see them become more popular and essential in the coming years. Event apps not only benefit the attendee during the event but also the organizer as they can glean useful post-event insights.
Since the introduction of apps, they have revolutionized how we communicate, entertain and learn. An i-Verve report shared that 60% of event planners believe that event apps provide a boost to attendee engagement.
As the world celebrates the safe return to travel and meetings, many organisations are asking whether this is also the return to “normal” (in pre-pandemic terms) or if we have arrived at the dawn of a new age.
Undoubtedly, the pandemic instantly changed our view of how to hold a meeting. The widespread onset of digital tool usage allowed us all to see each other without being with each other. But we also learned that virtual meeting execution can be complicated and attendee engagement a challenge, both requiring thoughtful planning and execution to ensure maximum return on investment.
2020 will be the year known for bringing about digital disruption to the world. This disruption could be viewed as something the events industry needed, although not wanted, and virtual events has raised additional challenges for sponsorship and exhibition success.
eTechSuite conducted a survey in June 2020 among prospective and existing sponsors and exhibitors that identified 80% were concerned about the limited opportunities to network and engage with delegates in the virtual event space with 78% indicating their main objective was to strengthen relationships with existing and prospective clients.
When planning a virtual or hybrid event, it’s imperative to understand how virtual attendees differ from in-person attendees – or, more specifically, how their engagement differs.
During an in-person event, engagement is almost guaranteed; attendees are locked into their day-to-day schedule and are fully immersed in the event as a matter of course. But when an event goes completely or partially virtual, new digital engagement strategies are necessary to maximise attendee engagement.
Virtual events have been growing in popularity for several years, and for 4 good reasons.
1) The technology behind virtual events has been constantly maturing to deliver engaging digital experiences that offer better returns on investment than participating in an in-person event.
2) Participants appreciate saving time and money by attending conferences remotely instead of having to travel.
3) The COVID-19 pandemic in 2020 raised concerns about international travel and participating in crowded events, pushing even more events online.
4) Rising anxiety over climate change and the trend for green/eco-friendly travel further raised the appeal of virtual events.
The growing popularity of working from home together with the surge in the globalization of businesses have boosted the popularity of virtual events.
Most significantly, it has seen a massive spike during the pandemic. This is because businesses across the globe had to start using digital channels to communicate. These include meetings, sponsorships, events, product reveals, and trade shows.
As life starts to open up, now is a great time to start focusing on attendee engagement in your live events. Developing ways to engage your audience and increase audience participation can give everyone the connection that they’ve been missing. And that is just as true of virtual and hybrid events as it is for in-person offerings.
Nowadays, you don’t need to rely on cheers and claps. Instead, you can use audience participation software to enable guests to interact with your event format.
Take a moment to think about the most fun you’ve ever had at an event. What made the experience so memorable? Chances are this event stuck out in your mind because you had fun. (Really, it’s that simple!)Creating an engaging attendee experience starts with getting attendees excited to participate and return year after year.
The key to creating a memorable meeting is to make activities interactive and exciting.
Large-scale event planning involves layers of minute details that need to be supervised from day one of planning to the event execution day. Trying to keep track of every little detail without an event management checklist can be undoubtedly chaotic and stressful.
A large-scale event planning checklist can make a massive difference in the preparation and execution of the event. Since no two events are ever the same, event planners in Atlanta, advise creating a customized event planning checklist to suit your goals.
The coronavirus pandemic has changed the global events landscape forever, but that’s not necessarily a bad thing. It’s safe to say that the disruption of the past year and a half has also helped accelerate the adoption of digital technologies to benefit everyone.
While virtual events have served as an important stopgap during lockdown mandates, there’s no denying their inherent benefits. Among these are reduced travel and hosting costs and, of course, the fact that anyone with a broadband internet connection can participate.
We see a lot of information on the internet at the moment about virtual event engagement. We all know engagement is so important for the success of any event and it is no different at a virtual conference.
As a company, we run 100s of full virtual conferences a year. From July-December last year, we had over 160,000 Delegates attend over 250 Conferences on our Platform (majority of these conferences are multi-day, multi-stream events). We had over 91 million live stream minutes viewed so we learned a lot about how great events keep their Delegates engaged.
In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
Virtual and augmented reality continues to make big waves in marketing, thanks to its positive effect on consumer engagement.
Expos and trade fairs offer brands the perfect opportunity to get their name out there and pull in new customers. The catch? There are often hundreds of exhibitors competing for attention, meaning standing out is imperative.
We’ve all sat through tedious talks, with text-heavy slides and presenters reciting exactly what’s on the screen. Thankfully, there may be a closing slide in sight. New developments in event technology are changing the way we present, providing innovative ways to grab audiences’ attention and convey information.
This is great news for event creators. The more dynamic and interesting your presentation is, the greater your audience engagement will be.
Many companies pivoted to digital and online platforms, with virtual events forming the cornerstone of the year’s best-attempt experiences. According to reports, 70% of event professionals and suppliers moved their face-to-face events to a virtual platform. Of those professionals, 69% hosted webinar-style sessions, while 62% live-streamed keynote speakers.
While the technology has existed for quite some time, no one ever really planned for this kind of scenario, so many of the platforms utilized were simply not up to the task.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.