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Posted on May 20, 2022May 21, 2022 by Timothy Myres — Leave a comment

How to Make Your Virtual Events More Entertaining and Engaging

When was the last time you played some live music during a networking session at a virtual corporate event? If your answer is ‘never’ — and if the idea of featuring music at such events makes you apprehensive, then this article will convince you to think otherwise.

But before that, let’s briefly look back at the evolution of virtual events in the last two years.

Posted on May 19, 2022May 15, 2022 by Timothy Myres — Leave a comment

How to Maximise Networking and Community Building in Virtual Events

With in-person interactions at physical events gradually becoming redundant, virtual events have ensured that attendees are able to continue networking just like pre-pandemic times.

But what are the key strategies in which the next generation of virtual events can ensure attendees grow their network and forge thriving communities? The answer to this is available on the third episode of GEVME’s ‘Next-Generation Virtual Events’, which sheds the spotlight on two key principles of next-generation virtual events: networking and community building.

Posted on May 18, 2022May 15, 2022 by Timothy Myres — Leave a comment

How the Metaverse Will Change the Event Industry?

In the past few months, ‘metaverse’ has become the internet’s favourite buzzword. And it’s not just gamers or tech enthusiasts who are talking about it, but also Big Tech companies like Meta and Microsoft announcing various developments in this space – clearly signaling that every business and industry needs to gear up for it.

From real estate investments worth millions of dollars to organising musical concerts with popular celebrities, the metaverse is almost on everyone’s radar.

Posted on May 17, 2022May 15, 2022 by Timothy Myres — Leave a comment

How Real-Time Optional Will Impact Event Attendance in the Future

Maximising the potential of event content is now an indispensable part of a successful event strategy. The optimum use of this content has an unsung ability to appeal to your event stakeholders – both during and after an event.

For years, inviting speakers, presenting informative videos and Q&A sessions have been some widely-used content formats for event engagement. However, what still remains untapped is how the shelf life of these contents can be increased.

Posted on May 14, 2022May 15, 2022 by Timothy Myres — Leave a comment

How To Deliver High-Impact Immersive Event Experiences

Creating immersive event experiences that foster excitement and offer value has better scope for building impactful relationships with an audience.

Not many could have predicted a few years back that they could sit within the comfort of their home and watch an event live on a screen. Now, as technology keeps disrupting the event industry, there’s more one can experience than simply looking at a 2D screen.

Posted on May 12, 2022May 15, 2022 by Timothy Myres — Leave a comment

How to Drive Engagement by Making Your Events More Social

Getting more event registrations, handling logistics issues, inviting speakers and finding sponsors – there’s a lot on your plate when planning an event.

Amidst this, building a community that you can share your event updates is a task that requires even more time and effort.

But to keep up with the changing nature of events and trends in present times, it’s a given that to drive event engagement, you need to level up your social media game and community building strategy.

Posted on May 11, 2022May 15, 2022 by Timothy Myres — Leave a comment

How to Make Hybrid Events Engaging in 2022

Virtual and in-person attendees at a hybrid event have varying expectations. As an event planner, you need to find a balance between how you engage with both sets of audiences.

Of course, hybrid events are still evolving and to master hosting these events, you need to think of new ways in which your attendees will stay hooked to your event until the end.

Simply streaming the event live for your virtual audience or giving your in-person audiences the opportunity to network on a 1:1 basis won’t be enough to create a memorable event journey for your hybrid event audience.

Posted on May 9, 2022April 30, 2022 by Timothy Myres — Leave a comment

Increase Participant Engagement with Virtual Networking and Chat

To add a human touch in a scalable way, our Virtual Delivery team upgraded our networking and chatting program.

Learn more about basic networking and chat features for virtual events, and how our technology helps planners produce more engaging events by enhancing guest interaction.

Networking & Chat For Virtual Events

Profiles. Each attendee in an event site gives some basic information when they register or log in, which may include first and last name, company, title, and more. Once logged in, attendees can update their profile information including a photo which can be most useful to help recognize each other.

Posted on May 8, 2022April 30, 2022 by Timothy Myres — Leave a comment

The Ultimate Guide to Virtual Events in 2022

The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event programme. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into a virtual one? And once you do, how do you ensure attendees are engaged throughout the event?

Hosting a virtual event requires the same care and attention as an in-person event. With both events, you need to effectively promote the event, engage your attendees, create memorable moments for attendees, and prove event success.

Posted on May 7, 2022April 30, 2022 by Timothy Myres — Leave a comment

Leveraging Event Data Integration to Create Meaningful Event Experiences

Data is a treasure trove of opportunities to help you grow your business. But to unlock its potential, you need technology that will allow you connect to any source, drive important insights, and deliver real-time data where you need it.

Today, marketing events generate a ton of data and marketers are able to capture more participant data than ever before. However, it’s not the data itself that provides value but rather the stories it tells you about your events–understanding how to leverage these valuable stories is the key to accelerating your pipeline.

Posted on May 5, 2022April 30, 2022 by Timothy Myres — Leave a comment

Hosting Safe and Highly Engaging In-Person Events

Over the course of the last two years, organizations had to look for new ways to host marketing events. They had to rapidly adapt to remote and virtual events and find creative ways to connect to their audiences.

But as the coronavirus restrictions are lifted, we can’t wait to return to hosting in-person events. And while virtual and hybrid events are likely to remain an important part of the event organizing mix, you may wonder what to consider now that we’re able to resume hosting in-person events.

Posted on May 4, 2022April 30, 2022 by Timothy Myres — Leave a comment

Here’s Why NFT Ticketing Is a Game Changer in the Event Industry

NFTs are already a much talked about concept that found the spotlight around digital art. Now it is also moving towards other industry verticals and a prominent one among them is ticketing for events. Unlike traditional tickets, NFTs have the potential to form a connecting bridge between digital and physical ticketing. When you are organizing an event, there are many ways to impress your target audience and NFT ticketing is slowly becoming one of them!

If you remember vintage tickets that people used to collect years ago you would know how every one of them was uniquely associated with a memory either of a Yankees game, World Cup in Barcelona, an opera concert in New York, or a music festival in Kansas City.

Posted on May 2, 2022April 30, 2022 by Timothy Myres — Leave a comment

Popular Event Tech Trends to Look Out for in 2022

Having knowledge of emerging event tech trends and implementing them gives planners a competitive edge. . Since the pandemic began, events have evolved colossally, thanks to rapid innovations and sophisticated tools, to keep up with consumer needs and demands. According to a study conducted by Enterprise Event Marketing, if the right event technology is utilized and implemented it can increase overall productivity by 27% and attendance by 20%.

Now the question is, with ever-evolving tech trends, how should you determine which ones to consider to achieve business goals? We have highlighted some prominent event tech trends for 2022 that you cannot miss.

Posted on April 30, 2022 by Timothy Myres — Leave a comment

13 Keys to Engaging the Audience at Your Next Conference Event

Attendees are increasingly looking for event formats that will actively involve them, facilitate the learning process, and keep them engaged throughout. Below, we shared few tips for engaging the audience at your next conference.

Posted on April 29, 2022April 30, 2022 by Timothy Myres — Leave a comment

10 Must-Have Virtual Event Technology Tools

Event technology is at the heart of the virtual events trend. From online tradeshows to webinars to live-streamed conferences and performances — technology makes it all possible. But what are the essential tech tools you need to plan a virtual event, drive registrations and engagement, and run the event seamlessly? Here we look at the top 10 virtual event technology tools you need to put together events that excite, entertain, and educate.

Posted on April 28, 2022April 30, 2022 by Timothy Myres — Leave a comment

8 of the Most Impressive and Unique Virtual Event Examples

Virtual events are growing in popularity, and it doesn’t appear as if that’s going to change very soon. But as planners, venues, on-site teams, and everyone else involved in an event’s life cycle plan for a future full of virtual and hybrid events, there’s still a lot of unknown. That’s where these virtual event examples come in.

The following examples of virtual events span across multiple industries and vary in size, length, and technology. But they all have one thing in common:

Posted on April 24, 2022April 16, 2022 by Timothy Myres — Leave a comment

Ensuring A Secure & Private Virtual Event Experience

We take the opportunity to support your events very seriously, and as a result, we’ve built a secure and private virtual event experience that provides a high level of protection. Was it difficult to create? You bet. Is it complicated? It can be for some. But our unwavering desire to deliver premier services also extends to the security of our clients’ data. As so many planners are taking their event strategies virtual, it’s imperative that they understand the specifics of their platform’s security features. That’s why we’ve laid out a framework for our security systems below, which highlights the features that make our offering best-in-class.

Posted on April 22, 2022April 16, 2022 by Timothy Myres — Leave a comment

6 Attendee Retention Tips: Keep Your Audience Coming Back

Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. And as we know, loyalty is one of the most important qualities; not only in our attendees, but also in our employees, partners, friends, and family members.

So, how can event organizers measure and increase attendee retention? The answer is to lean on analytics. Registration analytics will show how many guests are returning, while session, engagement, and content analytics offer insights into attendee behavior.

Posted on April 19, 2022April 16, 2022 by Timothy Myres — Leave a comment

Virtual Event Platform – One Solution for your Online Events

Businesses of all sizes have developed a breed of events that have taken the meetings and events industry by storm. Virtual events, which had a futuristic overtone until today, have redefined in-person interaction. We have all attended it in some form, whether it is a simple webinar or a full-fledged online tradeshow. As virtual events have evolved into a business necessity, several sophisticated virtual event platforms have emerged to replicate a personalized attendee experience similar to face-to-face events. Therefore, choosing the best online platform is critical to creating impactful experiences even beyond the event.

Posted on April 18, 2022April 16, 2022 by Timothy Myres — Leave a comment

Boost Your Event Engagement With Virtual Event Gamification

As organizers adapt to the reality of virtual events, many are pivoting towards event gamification app or platform to boost attendee engagement. Event gamification is a fun way to engage participants and influence their behavior through friendly competitions that incentivize the actions of attendees. Simply put, event gamification is building game mechanics based on the principles of points, goals, leaderboard, and badges. Virtual event gamification enhances engagement by actively involving each participant in solving various challenges to receive exciting prizes.

Posted on April 15, 2022April 16, 2022 by Timothy Myres — Leave a comment

How NFT (Non-Fungible Token) is a game-changer for the Event Industry

In recent years, NFTs have made a major impact in the digital world. Companies from all walks of life have taken notice and are searching for ways to use non-fungible tokens (NFTs) to help their consumers, build brand recognition, and generate new income streams in order to improve their bottom line. The events business, particularly virtual and hybrid event platforms, is one area where NFTs are expected to have a significant influence.

Posted on April 13, 2022April 2, 2022 by Timothy Myres — Leave a comment

Event Gamification Guide: Reach Your Event Goals!

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. From missions and challenges to competitions, there are many ways to make your attendees feel truly immersed in the experience.

Posted on April 12, 2022April 2, 2022 by Timothy Myres — Leave a comment

USING EVENT TECHNOLOGY TO ENFORCE PROOF OF VACCINATION AT LIVE EVENTS

As vaccination rates continue to rise and people return to their “normal” lives, many event organizers and venues are thinking about how they can continue to protect the health and safety of attendees. Some organizers and venues have also expressed a desire to help promote the vaccination effort, as the more people who get vaccinated, the safer events will be.

A number of events have required in-person attendees to be fully vaccinated.

Posted on April 11, 2022April 2, 2022 by Timothy Myres — Leave a comment

THE FUTURE OF EVENTS IS HYBRID. HERE’S HOW TO MAKE THEM ENGAGING FOR ALL PARTICIPANTS

The pandemic has been an eye-opening experience for people who plan and attend events, but after two years of online conferences, expos, meetings and other experiences, many of us miss the energy and interaction of in-person events. However, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective.

As the industry returns to in-person events, it doesn’t mean virtual experiences will disappear. Hybrid events that incorporate in-person and online components are the future. In fact, 52% of event managers plan to continue hosting hybrid events over the long run.

Posted on April 6, 2022April 2, 2022 by Timothy Myres — 1 Comment

5 Gamification Ideas to Drive Engagement at Your Virtual Event

Are you looking for exciting gamification ideas for your virtual events? We are well aware of the rising shift to remote work culture in past the two years. Every interaction has moved to Zoom, Teams or other virtual event platforms. While virtual events are certainly gaining an ample amount of popularity, chances are that without the correct engagement strategy and effective marketing tools you won’t probably get the right kind of engagement you are looking for.

Gamification has been keeping audiences engaged since the rise of smartphones. Interesting gamification ideas for your virtual events tend to create a positive memorable experience for all.

Posted on April 2, 2022 by Timothy Myres — Leave a comment

5 Event Ideas That Will Leave Your Attendees Flabbergasted

Are you looking for fun virtual event ideas to delight your attendees? Fun activities add a quotient of entertainment which, in fact, can enhance the entire event experience. Hence, incorporating some unique and great concepts will surely help you deliver a fun and memorable experience to your event attendees.

Also, a memorable event experience is something that could be a prominent point of discussion days or even weeks after your event is over. Besides, entertainment and other fun elements offer content choices to the event attendees. Therefore, it’s important to remember that while hosting events, even an iota of entertainment works great in keeping the overall experience ‘alive’ and ‘kicking’.

Posted on April 1, 2022April 2, 2022 by Timothy Myres — Leave a comment

Indispensable Ideas to Woo Your Virtual Event Audience – Step Up Your Game in 2022

Recently, in a conversation with Melissa Jones Clark, an event enthusiast and sales strategist, Eventcombo explored some incredibly interesting ways of making virtual and hybrid events stand out in this post-pandemic world. Today, almost everything has turned virtual which has a considerable impact on the attention span of audiences. Engaging them now requires a lot more efforts and strategy. Melissa, the Director of National Accounts & Brand Experience at Meeting Tomorrow, shared some valuable insights and unique ideas, gathered from her extensive experience and commendable expertise, on how to jazz up virtual events to ensure success.

Posted on March 30, 2022March 19, 2022 by Timothy Myres — Leave a comment

Creating a Virtual Safe Space for Attendees: How to Make Events More Inclusive

It’s confirmed: online and hybrid events are here to stay in the international events landscape. They have become an essential fixture of most event creators’ business plans. In fact, 71% of event organisers plan to continue running virtual or hybrid events after COVID-19 restrictions end.

The pivot to virtual events has made many aspects of event hosting easier, such as reaching communities across the globe and promoting accessibility, giving people who may not be able to attend in-person events the chance to connect, learn, and share their experiences.

Posted on March 22, 2022March 19, 2022 by Timothy Myres — Leave a comment

Virtual Event Engagement: A Q&A with Corey McCarthy of Socio

This is a great question. To be honest with you, I had a moment in early February when I freaked out and wasn’t quite sure.

I started with Socio in January, and on February 10, I made a trip from San Francisco to Indianapolis to see my team. The airports were already slowing down, and travelers were starting to give each other the side-eye for sneezing or coughing. I’ve been in the media and event space since 2002 and know how finicky attendees are. It’s hard to get them to commit and travel to an event — even in the best of times.

Posted on March 18, 2022March 19, 2022 by Timothy Myres — Leave a comment

Boosting Attendee Engagement at Virtual & Hybrid Events

On November 4, 2020, Socio CMO Corey McCarthy gave a presentation at Event Tech Live on strategies for engaging attendees at virtual and hybrid events. Below is an excerpt of her presentation.

I’ve spent the better part of 20 years working in marketing at events from all sides — the organizer, the sponsor, and attendee. One thing we can all relate to is that it’s difficult getting attendees to events, even in the best of times.

For most of my career, I was the youngest person on the team and seen as the most “techy,” which put me in the position of figuring out how to blend the digital and analog worlds. And here we all are — figuring out that space between digital and analog.