Philips is a diversified technology company, focused on improving people’s lives through meaningful innovation. It might seem that with over 48,000 registered patents it should be easy to illustrate the innovative nature of Philips. But innovation can’t always be seen. So what’s the solution? We saw this as an opportunity to make the presentation technique itself become part of the message.
Welcome to another edition of our Connect Weekly column, where we share the top five news stories from the week that today’s meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of October 29- November 2!
The right technology can take your event from good to great. It can help you create immersive, engaging events that everyone talks about and help you better communicate and connect with your audience. It can wow your audience during a presentation, turn entertainment into a piece of art, enhance stage sets to become amazing visual experiences, or engage your audience by making them active participants.
If you saw Australia’s own Dami Im perform at the 2017 Eurovision Song Contest, or Lady Gaga duet with the late David Bowie at the Grammys, you’ve seen the amazing potential of this technology to astonish audiences. The technique includes a Holographic Mesh Screen – an invisible, metallic coated screen that when hung on your stage becomes a vehicle for 3D content to appear in thin air. It is unique because it doesn’t require any special rigging or reflective floor space to project onto, and can be used in most venues.
Decades ago, marketers couldn’t fathom the ability to project an artificial projection of Bill Gates at a conference to interact with attendees in real-time. Fast forward to 2018, and millennials and Gen Z alike will be able to harness to power of holograms and augmented reality to make technology interaction more natural and accessible for all ages. Although holograms have been deployed for a few years, they have generally exclusively been used in the music space.
Technology moves fast. Today’s latest and greatest is tomorrow’s old news, and keeping up with what’s hot can sometimes feel like a full-time job. Plus, new gear is expensive! Have no fear, we’ve compiled a list of the 15 coolest tech items that you can rent, so you can have your cake and eat it too, all without breaking the bank.
The consumer shows and expos market is booming in Australia — a recent industry survey revealed that 67% of expo event creators are running new shows in 2018.
Strong growth means increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants, your event needs to stay ahead of the curve.
Technology has the potential to transform audience engagement at your event, but just because it’s available doesn’t necessarily mean your audience will use it.
Securing participant buy-in requires strategic pre-planning and is vital if you wish to maximise the return on your investment. We asked the designers of seven leading event tech tools for their advice on increasing adoption…
You’ve been asking for it, and we’re thrilled to be finally delivering it… For our April event intelligence webinar we’re gave you an up close and personal encounter with our entire suite of event technology AND the people who build it.
See all of the Tribe tools in action, meet the brains behind each of our partner companies and see what your events could be like with the ultimate in event tech connectiveness.
International Confex and Musion have unveiled details of the speakers, content and holographics that will take to the stage of the Keynote Theatre across both days of International Confex this year. The programme will punctuate the ‘live’ keynotes and panel sessions at the show, bringing visual content to the Confex conference programme.
Each of the sessions will feature high profile examples of holographics at work, from keynote speeches to brand experience, awards to conferences and educational events.
You walk into your Monday meeting to kick off planning for your next event and your boss asks, “How did the last event go?” It isn’t enough to just reply, “It went great!” without any supporting metrics or data to prove the success. You are accountable at this very moment. Event metrics are essential in justifying effective costs on marketing events to the leadership team.
How do you measure your events? Where do you begin?
With constant innovations in event technology evolving week after week, it seems almost impossible to know exactly what technology you should be using that’s best for your event. So, we’ve looked into how you can decide what’s most suitable and how you can keep on top of all those trends and discussions happening in the event tech world.
Understanding your event objectives and goals, and your audience, are very important in determining what event tech you should be using. Ask yourself questions like; what do you want to accomplish?
If you are looking to run an event that will be remembered by the guests, technology can help with the task. Whether you are looking to uniquely illuminate an area or include live music, why not try out some of the latest technologies that can take your event to the next level.
LEDs can help you create a magical atmosphere. For example, during the party for the 10th anniversary of the hotel nhow Milano, the lights on the artists’ clothes caught the attention of the audience during the incredible show.
National Geographic worked with US-based agency Civic Entertainment Group and technology company Production Plus to create an interactive experience featuring a hologram of Einstein and his theories at this year’s SXSW.
In this month’s round-up of top event technology news, we look at how holograms are starting to make inroads in our industry and an app that makes indoor navigation a reality. We also look at why data management is a growing concern in the industry, how to measure the ROI of your video marketing efforts, along with some interesting applications of both networking and AI technology.
A demo in the Tech Central space at PCMA Convening Leaders 2017 in January showcased technology developed by VNTANA, a Los Angeles–based augmented-reality company. The technology, which the company calls Hollagram, combines holographic objects with gesture control — in this case, attendees could bat virtual cherry blossoms around a screen. The demo was sponsored by Destination DC and Events DC.
Anyone in events knows that in order to stay busy, you have to stay up-to-date on the latest and greatest technology. Augmented reality (AR) is one of these areas that you need to know about! Holograms at events is something that is definitely current and cutting-edge. Today, we are joined by the ICONIC Ashley Crowder of VNTANA, and she is going to be sharing her knowledge and experience with us. VNTANA’s social augmented reality technology creates shareable group experiences by placing the digital in the real world.
The use of holograms at events has had its peaks and troughs over the past few years, skyrocketing to international prominence with the brilliant, or morally questionable, resurrection of Tupac Shakur at the 2012 Coachella Festival. Ethical debates aside, the impact of utilising holographic technology is unquestionable; it’s exciting, engaging and nowhere near ubiquity yet, so therefore definitely not yesterday’s news.
Ten years ago, the thought of interacting with a holographic projection was the stuff of science fiction. Then again, so were lots of the technologies we enjoy today. With that in mind, the concept of a holographic pop star – or, in theory, any persona – doesn’t seem that hard to grasp.
On May 17th, 2010, heavy metal legend, Ronnie James Dio passed away from stomach cancer making it one of the saddest days the world of metal had ever experienced. Though the man may be gone, his legacy will live on forever and what better way to celebrate this than the Ride for Ronnie event? Ride for Ronnie is a cancer/benefit hosted in California on May 7th 2017.
Looking for an extra to boost your event? Something that will blow the minds of your attendees? Then the new Hypervsn hologram technology is a must-have.
Where usually holograms are an expensive undertaking, Hypervsn costs distinctly less. By taking a simple technique to a higher level, you can achieve beautiful results.
This London-based company Kino-mo saw the potential in propellers with a LED display. After a bit of fine-tuning, Hypervsn was born. You plug the propeller in and then the 3D image will appear. You can set up the holograms configuration yourself.
I’ll admit, I’m what you’d call a city slicker. Don’t own a pair of boots. But I do know how to lasso a busy lobby full of real-life cowboys and girls, corral them around a national Brand and convert them at an impressive 32%.
Fans at the 17th annual Day of the Dead event at the Hollywood Forever Cemetery, were witnesses to a hologram of the late singer Jenni Rivera.
According to Billboard, Juan Rivera, Jenni’s younger brother, took the stage to reveal the hologram. He nervously introduced his sister, who became the first regional Mexican singer and Latin artist to have a hologram.
The 17th annual Day of the Dead event at the Hollywood Forever Cemetery set the stage for the epic and historical return of the late singer Jenni Riverawho, via hologram, was able to perform once again for her fans and family on Saturday night (Oct. 29).
Georgetown alumnus Ryan Costello fell backward into event management. He graduated with a degree in computer science and then swiftly realized he didn’t want to be a coder. That’s when he stumbled into politics and fundraising. And of course, with politics comes the many, many events — networking events, fundraising events, happy hours, parties and so on.
FOTV, a holding group that features OTT network CinemaNow and the holographic production company Hologram USA, announced recently a NASDAQ IPO with a significant crowd financing component. Along with FilmOn TV and OVGuide, FOTV reaches 75 million unique monthly users.
Busy globe-trotting CEOs often complain they can’t be in two places at one time. But last week, Accenture CEO Pierre Nanterme was — at least digitally.
On Monday, Nanterme went to an Accenture broadcast studio in Paris, where he is based, and in a moment that seems more Star Wars than C-suite, had his image beamed to suburban Chicago, where 500 of the company’s top executives were meeting.
In honor of the 7th month (which reminds us that the year is closing fast and 2017 will be here sooner than we think), here are 7 great ways to use holograms for event marketing. PRSONAS holograms can engagement and be a HUGE HIT at your next event: