How has technology changed the event industry? Well, whether it’s a music gig, flower-arranging workshop, or art exhibition, technology has been key to holding successful events during the COVID-19 pandemic, enabling creators to adapt to unforeseen circumstances and meet consumer demands. It’s even brought new and exciting opportunities, as virtual events have reached wider audiences from across the globe.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
Read more at: https://blog.pcnametag.com/event-technology
Virtual is still an unfamiliar event format for many, but it’s not diminishing in importance even as in-person events make a comeback in many cities. Event planning teams have to prepare themselves to mix virtual with onsite in the context of a ‘new normal’ hybrid future. Feeling anxious yet?
Don’t worry, that’s where the event technologist comes in. Your tech partner together with your team’s tech specialist can support you in creating a tech stack to serve your new event goals — and ideally to help you get set up with industry benchmarks and the data infrastructure for establishing your own.
Read more at: https://www.eventmanagerblog.com/need-event-technologist
But today, what has changed is the medium. Now, virtual events center around video content, and up to 80 percent of it will be consumed on demand after the event concludes.
Attendees’ video content habits have evolved on content streaming platforms in their daily lives, like YouTube, where they have learned to reach straight for the “Skip ad” button until the video content they came for begins to play. People generally have little patience for being marketed to when they come for interesting takeaways and actionable advice.
A remote meeting is a gathering between people in different locations using a virtual meeting platform. They are becoming commonplace in our “new normal” causing the events industry to reimagine how we do meetings. They require us to find new ways to connect with one another and keep attendees engaged virtually. This has completely transformed how we think about and execute events.
Read more at: https://www.cvent.com/en/blog/events/remote-meetings
Virtual conferences offer planners and marketers a way to connect with a broader audience, often leading to higher registration numbers than in-person events as travel and cost are no longer burdens attendees must bear. In our new normal, virtual events have taken over. According to a survey conducted by PCMA, 79% of event planners are going virtual. With this event type comes a new way of thinking and planning an event. It takes cross-functional teams that include planning, marketing, IT, and digital, as well as reimagining content that engages attendees from home. So, what does it take to plan a virtual conference?
Read more at: https://www.cvent.com/en/blog/events/remote-meetings
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading live experience agency.
Over lockdown, events organisers have been working frantically to find ways to keep their clients engaged with their audiences online, attempting to stay ahead of the curve on what’s achievable, cutting edge and practical. As social restrictions tighten across the UK and fluctuate worldwide, Marble LDN’s CTO, Robbie Parry, explores the pros and cons of the technology currently available for digital and hybrid events.
Read more at: https://blog.bizzabo.com/virtual-event-tech-options
Your event strategy, like any marketing campaign, is cyclical.
The event lifecycle is built on a straightforward premise: build, measure, learn and build again.
This doesn’t mean you just “do it all over again.” Each event is an opportunity to improve off of the previous one. To flourish in the hearts and minds of your attendees and to conquer your campaign KPIs.
Read more at: https://blog.bizzabo.com/kpis-to-measure-event-success
Event KPIs (key performance indicators) are the best way to track and measure your event’s success. We will walk you through 22 event KPIs and how you can apply them to your event below.
When determining KPIs, your event goals and desired event outcomes are the best places to start. Goals will guide what you should measure to determine event success. Whether your main objective is to increase audience engagement, maximize revenue, or obtain more event sponsorships, this list will help you gauge event success.
Read more at: https://blog.bizzabo.com/kpis-to-measure-event-success
When the pandemic kiboshed large physical gatherings, event technology providers stepped up to shepherd planners through the unfamiliar terrain of virtual events.
To do this, they closely followed the playbooks of major digital media platforms that came before them. Livestreams were enhanced with ‘likes’ and other reactions common to social media platforms like Instagram. On demand content libraries took familiar formats from media streaming platforms like YouTube and Netflix.
Virtual Event AV Production refers to the audiovisual (AV) production and event technology used to produce a virtual, in-person, or hybrid event. Virtual event production can include services, equipment, tools, and personnel with the expertise needed to deliver an exceptional audio visual experience.
Check out our guide to the most common AV event production terms, so that you can communicate effectively with your AV production team.
Since in-person gatherings moved online, experts have been determining the best way to monetize virtual events. Apply advice from four leading event profs.
Virtual events have all but taken over the industry in the past year, and while expert predictions on hybrid note a potential shift coming in the near future, the time to monetize your virtual events is now.
Almost 75% of event and marketing professionals surveyed pivoted their events to virtual in response to COVID-19, but most organizers are still in the early stages of optimization.
Read more at: https://blog.bizzabo.com/monetizing-virtual-events
The right event platforms can make or break your hybrid event. Learn what experts consider key for hybrid event platforms so you can choose the right fit.
As events move towards a hybrid future, choosing a hybrid events platform that provides your events team with everything you need to deliver successful in-person and virtual experiences will be a key decision. From the registration process to the event itself to the connection you maintain with your audience long after the event day, the right platform has the ability to win over audience members, sponsors, and clients alike—while also helping you and your team scale.
Setting up your speakers for success will further your partnership and ensure you host a high-value virtual event. Here are our tips for preparing them.
Preparation is the key to putting on a successful, well-run event. The same rule applies to virtual events.
We can’t expect our speakers to be tech experts. So as event organizers, we must take it upon ourselves to guide our speakers and equip them with the right tools so they feel comfortable and prepared.
Read more at: https://blog.bizzabo.com/virtual-event-speaker-prep
Hybrid event considerations are top of mind for event professionals in 2021. Here are some key areas to review when planning your event.
As the world begins to open up again, event professionals are looking at hybrid solutions for planning their next events. What is a hybrid event? It involves both virtual and in-person audiences that are integrated to create a truly unique and seamless experience that broadens your brand’s digital reach and facilitates face-to-face connections.
Read more at: https://blog.bizzabo.com/hybrid-event-considerations
As event marketers turn to hybrid events, a major challenge that they will inevitably face is the complexity of managing hybrid event data – a task that has grown exponentially with the blending of virtual and in-person audiences. For every event campaign (and this includes virtual, in-person and hybrid events) marketers should have a trusted plan for collecting and analyzing data. And with the added data points brought by hybrid audiences, an event data strategy has never been more essential for businesses who are looking to effectively understand and report on their event success.
Now that we’ve seen the value that virtual events have added to our marketing strategies over the past year, there’s no doubt that they are here to stay (albeit, to varying degrees) . Now, as we begin to re-incorporate in-person experiences to complement virtual events, the spotlight is on the hybrid model as a go-to for event professionals and marketers who are looking to combine the best of digital and in-person events; however, many event marketers have questions about what constitutes the best approach to hybrid event development.
Gamification is a topic our clients often mention to our dedicated account managers. With questions ranging from “how does it work?” to “what can we do better?”, gamification has become an enticing factor and an answer to keeping attendees engaged during multiple-day events and everyday team meetings. Since becoming a staple in virtual events, gamification is now a driving force to ensure a fun and diverse way to engage with attendees.
There’s an app for everything nowadays. In fact, there will be 184 billion apps to be downloaded in 2024.
It’s no secret that COVID-19 has changed the event tech landscape and has given planners and attendees more options to choose from with how they attend and interact at events. The problem is, there’s almost too many options to sift through when planning your event. Mobile apps have been a popular tool at live events for years, offering wayfinding, event information, and networking opportunities. Now that proverbial floodgates of event technology have opened, are mobile apps even necessary at your next live or hybrid event? Even more so, are they relevant anymore?
One of the best things about virtual and hybrid events is that they can be enjoyed by attendees from all over the world. To make sure all of our non-native English speakers can enjoy the presented content, we have integrated with Wordly, a real-time translation tool that can translate multiple languages simultaneously.
If you haven’t heard from Wordly yet, the integration allows non-native speakers and the hearing-impaired to understand and participate in a variety of connection and communication based engagement features.
The country is once again open for business, live events are resuming, and summer is upon us. It’s safe to say things are looking way up from this same time last year. With vaccination rates on the rise and low Covid-19 infections, more and more professionals are opening up to the idea of attending events in person again — hallelujah, right? We all know the pandemic has changed the live event space in many ways, however, and for if you’re looking to book your first live conference in more than a year, you probably have questions… lots of questions.
Having a plan amid chaos helps soothe yourself, your attendees, your sponsors, and your stakeholders. From natural disasters to global pandemics, event professionals have learned that being fluid does not just mean having a contingency plan for a speaker cancellation. Meeting planners have long since been revered for their quick thinking and problem-solving skills, but sometimes even the experts need a little help!
Since the start of the pandemic, events have gone online, and even long-time event planners have had to get creative to make the transition from live events to virtual events.
We talked to professional event planners from around the world to learn more about their experience planning online events. Time and again, these professionals cited event engagement as the biggest obstacle.
Even the best video conferencing software can’t replace face-to-face interactions. And in a world plagued by Zoom fatigue, an invite to your virtual conference could feel like another obligatory online meeting.
Read more at: https://www.hoppier.com/blog/virtual-event-ideas
Event technology has played a pivotal role in the spread and adoption of virtual and hybrid events. Whether you’re hosting a virtual lunch and learn session or organizing a large scale expo, you need event technology to streamline the planning and execution process.
In this event technology playbook for 2021, we’ll give you an introduction to event technology and explain how you can build an event tech stack. Along the way, we’ll also share our favorite event technology tools and cover three major trends that will shape event technology in 2021.
Read more at: https://www.hoppier.com/blog/event-technology
According to Gallup, engaged customers drive a 23% higher share of profitability, revenue, and relationship growth compared to the average customer.
While price, features, and convenience influence purchase decisions, ultimately, the affinity a customer has with your brand influences their final decision.
So, in a world where brands are vying for authentic relationships with their customers, what will set your brand apart?
Read more at: https://www.hoppier.com/blog/customer-engagement
We’ve covered the topic of 3D environments and their potential use cases for events in the past, but what do eventprofs really think of them?
To find out, EventMB editor-in-chief Miguel Neves reached out to fellow professionals in the industry. In this post, we’ll take a look at the feedback he received.
Neves’ informal survey asked eventprofs the following question: “Where do you stand on virtual 3D booths? Do they make sense to you, or are there better ways to showcase sponsors and exhibitors?”
About half of all people in the world currently hold at least one social media account, and many people have more than one. Social media is a great way for us to briefly escape from the stresses of the day by connecting with friends, family, celebrities, and brands. But besides the ability to entertain us and connect us with others, social media event marketing also provides an incredible way for event organizers to interact with attendees before, during, and after events.
In short, hybrid events include both live and virtual attendees by integrating the two groups into one single event.
Having burst into life due to Covid-19, event planners worldwide agree that they’re here to stay. Indeed, 71% of event planners plan to continue with hybrid optimization when physical events return to ‘normal’.
This means that you need to know how to do these events well. So today’s lesson will be how to choose the right venue for a hybrid event. There’s no test at the end, don’t worry!
The FINITE B2B event marketing panel discussion is full of insights from leading marketers with deep expertise in organising and optimising physical and virtual events as a B2B marketing channel.
The panel gave us their insights into COVID’s impact on event marketing, how event marketers have shifted to digital and how technology has evolved to keep up with new demands.
It’s a scenario we are all too familiar with. You log on to your computer to start your day, excited by the prospect of an entire Monday with no meetings. It seems too good to be true! And then it hits you – it is. You suddenly remember that you registered for a few digital events. You have to be on camera all day, which means changing out of your faded sweatshirt and running a comb through your hair. And you have to talk to people. It takes you one minute to decide that you are not going to be joining the conference.
Read more at: https://www.cvent.com/en/blog/events/digital-events