Four out of five MeetingPlay clients report engagement as a top challenge for virtual events — but that’s only because they haven’t yet read our new guide to virtual event engagement. In this comprehensive, fun-to-read e-book, you’ll learn why engagement matters, break down the four types that are critical to implement in your virtual events, and get inspired by examples and ideas you can implement for your own virtual events right now. Before you download, here’s a preview of what’s inside.
Nowadays the term “live streaming” has become ubiquitous. It’s everywhere, from social media feeds to now-necessary virtual events. Event planners know the importance of keeping up with current trends and advancing technology, but live video for event marketing has been fast-tracked from a neat tactic to an essential tool. And not only is it essential, but it is expected.
One of the top reasons people attend conferences is to meet other people. According to an industry study conducted pre-pandemic, networking was a major driver in the decision to attend for more than 75 percent of individuals. We all know the in-person component has been removed from many events the past year. Yet as vaccination rates increase and onsite conferences resume, networking opportunities will continue to be a dominating decision factor for attendees to attend events.
Virtual events are here to stay, and to adapt to this change, event platforms are beginning to offer more self-service production features to help presenters create amazing content, connect to audiences more effectively, and to enhance the overall virtual event experience. At the same time, they are reducing the complexity that presenters have to deal with as they produce their content.
We’ve come a long way since the events industry switched from a traditional in-person business model to virtual events more than a year ago. The ensuing digital transformation created new learnings for organisers and advanced innovation in technologies like AI matchmaking and multilingual chatbots to cater to a wider, more global audience.
Even with physical events making a comeback after the Covid lockdown, the digital era is well and truly here. Organisers are now looking to reinvent live events as digitally-infused hybrid experiences, but the question is: are they fully prepared?
We’re happy that most of those lessons are still useful and we keep implementing them. So, now it’s the time to come up with more of the actions that we took throughout this very nontypical year of 2020 – especially those that promise to keep working in 2021.
Often, agencies and event profs are unable to develop their virtual events because they have processes that consume way too much time.
Bear in mind that organizing a virtual event for 500 to 1000 attendee is not much harder than one for 40 to 50.
If you are a virtual event organizer, you are probably interested not only in the content but in the experience. And, you certainly want attendees leaving the event feeling happy and with a shared experience to remember.
Introducing games and activities can create fun virtual events, contributing to a friendly environment, and getting attendees in a good mood. Games featuring fun trivia or competitions can ramp up the energy of a virtual audience.
As talent recruitment has evolved significantly during the COVID-19 pandemic, so have career fairs. Just as interviews are conducted remotely and remote jobs are becoming prevalent, career fairs have turned to a virtual format.
Alongside being the safer choice given the current health situation, virtual career fairs have comparative advantages.
The most common way to calculate event ROI is by determining the total cost of your event – that means calculating all costs, including event venues for in-person and hybrid events to online platforms for hybrid and virtual events. Once you have this number, subtract the total revenue from the event, which will equal the profit. Take this number and divide it by the total cost of the event. Lastly, multiply this number by 100 for the percentage ROI.
Virtual events are a great alternative to physical events especially due to their low operating costs, high attendance rate, easy access from any location and definitely safer during the ongoing pandemic. However, the biggest concern is around building effective relationships and networking, both in a personal and professional capacity. Event attendees connect with like-minded professionals who share similar interests during and post events. In the virtual world, a similar experience can be created for attendees.
with the world adopting new technologies and discovering new ideas, virtual events have become a new reality. people have started realizing the benefits of a virtual event over a physical one.
many businesses have started organizing virtual events by using strategies to ensure their success.
one such strategy is to incorporate a social media wall in virtual events to keep the audience engaged.
read the blog further to know more: https://www.sevenevents.co.uk/blog/add-social-wall-next-virtual-event-engage-attendees/
event managers are all too aware that achieving high levels of attendee engagement at physical events can be a difficult challenge however with the prominent emergence of virtual events, shifting the experience into an online setting can bring a whole new box of challenges but with this comes great new opportunities to elevate attendee engagement to a whole new level. event planning companies face the task of fighting a whole new level of distraction. social media, email inboxes, children in the house or online shopping are all distractions just within reach or a click away which means the way we create engagement at virtual events needs to be deeply considered.
The conversation around diversity and inclusion in events has recently been increasing, and part of this is ensuring event accessibility. People living with disabilities are often neglected when large shifts take place, and they certainly were not at the forefront of the industry’s discussions when it came to pivoting to virtual.
Virtual events are more inclusive than physical events in many ways — for example, they tend to be more affordable and don’t require any travel — and many have enjoyed higher attendance rates throughout the past year as a result. However, they’re still lagging when it comes to including deaf and blind participants, or those with learning disabilities.
Churches may at first seem like an unlikely place to look for inspiration in hosting virtual and hybrid B2B events. With that said, churches share many of the same challenges that B2B event planners have faced over the past year. Just as business people often prefer closing deals in person, many Christians equate worship with being within the four walls of the church. We even use the phrase “the church” to reference the entire religious institution — so intertwined are the two concepts.
If any further confirmation of this preference were needed, research from the Barna Group suggests that only 2 percent of practicing Christians attended a church service via video or live stream in 2020.
Attendees to Hubspot’s online Grow networking conference got a rude surprise last week when some of them found themselves temporarily unable to access the event’s sessions. The conference was hit by an internet service disruption from the content delivery network Fastly that affected some of the biggest sites on the internet.
While the problem was quickly identified and dealt with, it’s a reminder of how vulnerable the tech infrastructure that events rely on can be. As key internet infrastructure becomes concentrated in the hands of a few companies, service disruptions become more and more likely. Given that last Tuesday’s outage was only the most recent in a series of such events over the past few years, what kind of contingency plans should eventprofs have in place for when the technology they depend on fails?
While the past year and a half has been extremely difficult for event organizers, the pandemic has also accelerated the shift towards digital transformation. That being said, it is not all about using digital tech to keep business-critical events going in some form. As the pandemic wanes, organizers are shifting their focus from short-term survival to long-term success. Hybrid events play a central role in that long-term strategy, and here’s why:
Read more at: https://www.aventri.com/blog/benefits-of-hybrid-events
Virtual events are currently taking center stage, allowing for a rare opportunity to increase inclusivity and culture-centrism.
What does it mean to be culture-centric?
As the term suggests, to be culture-centric is to have culture at the center. This means that there is a clear understanding of your attendees’ various perspectives, values, and beliefs. It is said that if you don’t establish a culture, then it will be established for you.
A step-by-step guide to building an event budget.
An event budget is an estimation of expenses and revenues associated with your event. It is a forecast of how much your event will cost and how much it will generate, detailed by categories.
Creating an event budget can seem like a tedious task, but it is undoubtedly an imperative one. It helps planners monitor their expenses and keep them under control, getting a better understanding of what is within their means and supporting spending decisions.
While in-person meetings will never go away, virtual and hybrid (in-person combined with virtual) models are becoming more common.
Unique considerations accompany both virtual and hybrid meetings. Which model you select rests on which one will best achieve the goals and objectives of your meeting. Here are some key considerations as you incorporate hybrid and virtual into your event program.
As the world of virtual events is continuously evolving, there are always new tools and better versions of existing ones. As a marketer, it might be difficult for you to keep up with virtual engagement tools and incorporate them into your event marketing strategy.
Knowing each tool in-depth and what sets it apart is essential to make informed decisions. But how do you get there? Fortunately, we are here to help you. We have curated a list of the top 10 virtual event networking tools to help you get the maximum ROI from your next event.
With events going fully-digital in 2020, the prospect of re-introducing the in-person element to events is becoming an exciting (albeit a little scary) reality for planners and marketers. Though people are certainly craving that face-to-face experience, in-person gatherings will be small scale and largely local for the forceable future – and hybrid events with both digital and in-person elements will play an invaluable role in rounding out those experiences.
ResourceOne is the event planning and logistics arm of HelmsBriscoe, the world’s largest meetings procurement and site selection company. With client demand for virtual events still growing, ResourceOne partners with Hubb and their proven, established virtual event platform to help him serve a broad array of clients.
To best serve each client, ResourceOne needs options for how a client’s attendees can interact with each other. Hubb is designed for attendees to tailor virtual events to their needs, so they will remain engaged throughout the event.
Read more at: https://blog.hubb.me/helmsbriscoe-case-study
There is a lot to video, especially as we move into hybrid events. For virtual attendees, video is how your audience will consume the majority of your event. For your live attendees, unless your event is a networking dinner or gala, the same could be true for them. To help you make the most out of your event’s video content, we created a data sheet with a few different ways you can deploy it to your audience.
A flawless and impactful experience is what every planner wants for their audience. One of the most important factors to deliver this experience is high-quality production. It’s what will give your content a sense of place, a sense of professionalism, a sense that you are experiencing something special. And as we move in to an age of hybrid events, it is also one of the main tools to connect the virtual and in-person audiences.
The evolving event landscape and the rapid shift to hybrid and onsite-only events present event planners with a mix of uncertainty and opportunity. Taking full advantage of the recovery while minimizing the risk of a misstep means shifting skill sets and new talking points in partner-sourcing discussions.
But it has also created a simplicity market wherein the ability for a provider to manage things behind the scenes is a valuable differentiator. In 2020, this resulted in planners leaning heavily on their tech providers to fill the gaps:
Read more at: https://www.eventmanagerblog.com/event-tech-offers-av
To say that the last few months have been a whirlwind would be an understatement. In a matter of days, live events and conferences that had been planned months in advance were suddenly postponed or cancelled. Virtual events became the new normal, and we had to learn how to create effective programs. We navigated through the storm and learned a lot of lessons along the way. One of the most important lessons the event industry learned was that while virtual events certainly have their benefits, live events will always be an important part of any robust event program.
Zoom quickly became the go-to video conferencing platform during Covid-imposed quarantines and work from home orders last year, but event professionals just as quickly realized its limitations and moved to more robust virtual event providers.
That hasn’t stopped Zoom from trying to capitalize on the virtual events market, albeit a bit late. Last October, the company released OnZoom, a virtual event marketplace that was designed to help mainly small businesses and entrepreneurs pivot events like fitness classes and art lessons online and monetize them — à la Eventbrite.
As virtual and hybrid events become the norm, planners are going to need to make data-driven decisions about where to double down, especially when it comes to in-person events that historically did not offer the most efficient or reliable methods for collecting lead information. Virtual events and digital components of hybrid events promise massive reach due to increased access, but this also means more prospects that may have varying levels of interest in the event content.
exVo is relatively unique in the virtual event platform space as it’s an avatar-based 3D platform. It was developed by gamers, and as such it has a distinct video game feel where users join immersive environments and can explore and interact with their surroundings.
exVo was built upon the existing infrastructure of the Allseated floor planning system, which has been around for close to a decade. This means that exVo has access to Allseated’s library of 3D scaled real venues that can be used as backdrops for virtual events, as well as Allseated’s larger catalog of furniture, decor, and objects that planners can use to customize their event.
VR technology has been around for a while now, and although it’s become more accessible to consumers in recent years with all-in-one headsets like the Oculus Quest, it still has yet to become mainstream. One of its most popular uses has historically been gaming, but VR also has many different applications across various industries, including, of course, events.
While the focus in the event industry over the past year hasn’t necessarily been on VR, there have been several notable VR experiences throughout the pandemic that will undoubtedly help propel the industry forward.