Projection mapping is a technology used to turn objects, often irregularly shaped, into a display surface for video projection. Sometimes these objects are small (like a car) or large (like a building).
While the technology can provide a big, exciting, and often dramatic experience for your audience, there are three important things to think about when considering using projection mapping.
What do you do when a major competitor is positioned across the aisle from you at your most important show of the year? You know attendees will make a direct comparison so you need to take a leadership position and develop a display to draw people into your booth. The Seamless Radiology Experience is our collective response and there was a line of visitors waiting in line to learn more.
AMP Newsletter is our chance to show you the creative and technical work that’s been happening across our regions to inspire your next events.
In this edition we highlight our first and hugely successful Experience Encore event, some creative new awards night concepts, as well as a fantastic example of how to integrate your message throughout your event.
We all seek and explore some unique and creative event ideas when it comes to our corporate events. Thanks to technology and a lot more, we today can introduce many fun and engaging activities and ideas in these events to create that impact!
Here are some ideas that will help you bring about a drastic difference in executing something generic versus something totally mind blowing.
The events industry is stepping into the future with certain innovations already on their way to becoming mainstream. Events are now quite a tech-driven affair.
Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019:
As meetings and events continue to evolve into increasingly complex experiences, event planners are looking for new solutions that can help them rise to the heightened expectations of attendees. They’re also looking for ways to confront the ever-present realities of more work in the face of time constraints and relatively flat budget growth.
As a result, planners and venues are embracing innovative event management tools for assistance, and with good reason.
Everyone in events is familiar with large-scale projection mapping; on buildings, on stage, and at activations. But there’s almost limitless potential to tell your story on a much more personal scale. Sharing a meal is one of the most intimate human social rituals, and projection mapping onto the dinner table is emerging as a fantastic way to communicate, delight, and impress your audience.
We share our AMP Newsletter every quarter to inspire your next event by showing you the great work that’s been happening across our regions. In this edition we highlight an unforgettable projection mapping experience we delivered in Cairns, a Vintage Circus themed gala and Perth’s Men In Black Ball turned 11!
The right technology can take your event from good to great. It can help you create immersive, engaging events that everyone talks about and help you better communicate and connect with your audience. It can wow your audience during a presentation, turn entertainment into a piece of art, enhance stage sets to become amazing visual experiences, or engage your audience by making them active participants.
New systems for mapping incorporate graphics engines into the mapping software, so instead of making a detailed map of an object, then creating content, it can be done in one step! Projection mapping is now simpler to produce but still has the impact if used creatively. Alan has some interesting ideas to show you.
When most people think about projection mapping, their minds often go to jaw-dropping animated effects against unconventional backdrops, such as the side of a hotel or grand structures like the Hoover Dam. Specifically for events, planners have visions of lavish stage sets. These types of installations can be, and usually are, incredibly expensive. Let’s take a step back and look to see how we can do more with less in projection mapping.
Say goodbye to boring projection presentations, and hello to projection mapping. With this new technology, you can create dynamic fluid backgrounds of just about anything. Read below to discover how you can use projection mapping to help your event and attendees come alive.
What is 3D projection mapping?
Projection mapping, also known as spatial augmented reality, projects videos onto a 3D object instead of a traditional flat screen.
Technology allows event planners to connect with their audiences in many ways – even past having their favorite coffee drink automatically available first thing in the morning, although that is pretty amazing. One of the most impressive ways is how audiovisual services and other design elements can transform a venue. Savvy event planners are transforming spaces in indescribable ways using AV and other “magical” methods.
Imagine trudging into a convention center with expectations of seeing the usual white fluorescent lights and long, drawn-out presentations. As you walk through the doors, you are immediately surprised to hear sweet sounds of crickets and frogs. You feel a slight breeze and the warmth of the sunshine on your skin. As you look around, you are surprised to be surrounded by the invigorating feel of life-like flowers, shrubs and a colorful forest. This convention turns out to be more of a serene escape into the wilderness than a business-like function.
Technology moves fast. Today’s latest and greatest is tomorrow’s old news, and keeping up with what’s hot can sometimes feel like a full-time job. Plus, new gear is expensive! Have no fear, we’ve compiled a list of the 15 coolest tech items that you can rent, so you can have your cake and eat it too, all without breaking the bank.
The best events transcend engaging the audience – they make the subject matter and entire experience come alive. An increasingly popular method is projection mapping, a technique that upends all our memories of flat-screen home movie projections and creates 3D experiences like those at the Courtyard by Marriott Super Bowl Sleepover in New York City.
The consumer shows and expos market is booming in Australia — a recent industry survey revealed that 67% of expo event creators are running new shows in 2018.
Strong growth means increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants, your event needs to stay ahead of the curve.
Technology has the potential to transform audience engagement at your event, but just because it’s available doesn’t necessarily mean your audience will use it.
Securing participant buy-in requires strategic pre-planning and is vital if you wish to maximise the return on your investment. We asked the designers of seven leading event tech tools for their advice on increasing adoption…
You’ve been asking for it, and we’re thrilled to be finally delivering it… For our April event intelligence webinar we’re gave you an up close and personal encounter with our entire suite of event technology AND the people who build it.
See all of the Tribe tools in action, meet the brains behind each of our partner companies and see what your events could be like with the ultimate in event tech connectiveness.
Technology is advancing at a rapid rate and every industry has to keep up or fall behind, which can be disastrous. This is never more evident than in the events industry where everyone is competing to stand out in a busy marketplace.
Here is a list of event technology trends that you need to know this year…
You walk into your Monday meeting to kick off planning for your next event and your boss asks, “How did the last event go?” It isn’t enough to just reply, “It went great!” without any supporting metrics or data to prove the success. You are accountable at this very moment. Event metrics are essential in justifying effective costs on marketing events to the leadership team.
How do you measure your events? Where do you begin?
With constant innovations in event technology evolving week after week, it seems almost impossible to know exactly what technology you should be using that’s best for your event. So, we’ve looked into how you can decide what’s most suitable and how you can keep on top of all those trends and discussions happening in the event tech world.
Understanding your event objectives and goals, and your audience, are very important in determining what event tech you should be using. Ask yourself questions like; what do you want to accomplish?
Most event profs would agree that our industry tends to be on the slower side when it comes to adopting new technologies. Largely this is about risk aversion in terms of event execution, however, there are also times when we can be too eager to adopt tech that hasn’t yet reached its full potential. As a result, we are actually creating three additional risk pools for meeting technology:
The use of projection mapping—i.e., using projected video to turn buildings and other flat surfaces into dynamic art—has exploded in recent years. Using motion graphics, video, 3-D animation, and other new technology, event hosts now have increasingly innovative ways to convey brand messaging, provide unique stage backdrops, decorate walls and ceilings, and evoke emotions.
Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences.
Ever since our inception, Knownsense studios has been doing 3D projection mapping for large multi nationals across the country and has expanded to doing global projects as well. The biggest of the lot has to be the Reliance Life insurance event held in Mumbai. When the event firm, The Moving Heads approached us they laid down very simple terms for us: A visual spectacle that gives the viewers as well as their corporate partners an immersive feel that makes the audience go ‘Wow!’
A few years ago, video projection mapping (aka spatial augmented reality, or projecting video onto 3D surfaces such as buildings) was a fledgling art form, with a handful of noteworthy examples. Now, a head-turning projection is par for the course for any building opening, product launch, award ceremony or even a big birthday party (if it’s good enough for the Queen).
The future of the event industry will be mobile with interactive AR and VR dominating the spectrum. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help event planners do their jobs better and improve the attendee experience. Event planners and marketers will be working closely and provide a much more detailed profile of the attendee (customer) interests, while raising the importance of events within organizations in 2018 with the advent of these new technologies.
Turning 300 meter wide façade of Buda Castle into a festival of moving images
Earlier this year, the 17th FINA (Fédération Internationale de Natation/International Swimming Association) World Championships took place in Budapest. The event welcomed nearly 2,500 sportsmen and sports women and 350,000 visitors, making it the biggest sporting event in Hungary’s history.