If content was considered king before the pandemic, the enforced move to virtual and subsequent evolution to hybrid event formats has seen content’s ascendency from monarch to deity in the space of just 18 months.
Not only has the planner content role evolved from in-room to online, but it has also now evolved again with organizers needing to consider a blended balance of both digital and physical content streams that will keep two different audiences engaged in the event offer.
In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
How has technology changed the event industry? Well, whether it’s a music gig, flower-arranging workshop, or art exhibition, technology has been key to holding successful events during the COVID-19 pandemic, enabling creators to adapt to unforeseen circumstances and meet consumer demands. It’s even brought new and exciting opportunities, as virtual events have reached wider audiences from across the globe.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
As event marketers turn to hybrid events, a major challenge that they will inevitably face is the complexity of managing hybrid event data – a task that has grown exponentially with the blending of virtual and in-person audiences. For every event campaign (and this includes virtual, in-person and hybrid events) marketers should have a trusted plan for collecting and analyzing data. And with the added data points brought by hybrid audiences, an event data strategy has never been more essential for businesses who are looking to effectively understand and report on their event success.
Gamification is a topic our clients often mention to our dedicated account managers.With questions ranging from“how does it work?” to “what can we do better?”, gamification has become an enticing factor and an answer to keeping attendees engaged during multiple-day events and everyday team meetings. Since becoming a staple in virtual events, gamification is now a driving force to ensure a fun and diverse way to engage with attendees.
There’s an app for everything nowadays. In fact, there will be 184 billion apps to be downloaded in 2024.
It’s no secret that COVID-19 has changed the event tech landscape and has given planners and attendees more options to choose from with how they attend and interact at events. The problem is, there’s almost too many options to sift through when planning your event. Mobile apps have been a popular tool at live events for years, offering wayfinding, event information, and networking opportunities. Now that proverbial floodgates of event technology have opened, are mobile apps even necessary at your next live or hybrid event? Even more so, are they relevant anymore?
Event technology has played a pivotal role in the spread and adoption of virtual and hybrid events. Whether you’re hosting a virtual lunch and learn session or organizing a large scale expo, you need event technology to streamline the planning and execution process.
In this event technology playbook for 2021, we’ll give you an introduction to event technology and explain how you can build an event tech stack. Along the way, we’ll also share our favorite event technology tools and cover three major trends that will shape event technology in 2021.
AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 billion in 2019.
And thanks to this continued growth and the accessibility of AI, it’s being used in a wide variety of different applications.
We’ve come a long way since the events industry switched from a traditional in-person business model to virtual events more than a year ago. The ensuing digital transformation created new learnings for organisers and advanced innovation in technologies like AI matchmaking and multilingual chatbots to cater to a wider, more global audience.
Even with physical events making a comeback after the Covid lockdown, the digital era is well and truly here. Organisers are now looking to reinvent live events as digitally-infused hybrid experiences, but the question is: are they fully prepared?
Artificial intelligence (AI) has been hailed as a key driver of digital transformation across practically every industry, and event planning is no exception. From planning to attendee engagement, AI can help make lives easier for planners and greatly elevate attendee satisfaction. Chatbots, recommendations, and advanced analytics are just some of the ways AI is slated to change the events-planning sector for good.
While many are looking forward to the return of in-person events, the disruption of recent times has forced organizers to take their events online. However, they are now starting to see the longer-term benefits of adopting a hybrid approach.
Discover the best ways organizers can implement AI in events to create a personalized attendee experience.
Artificial intelligence (AI) is bit by bit, transforming our daily lives and the way we do business. In all likelihood, you have already come across AI technology using assistants such as Alexa or Google Home, email spam filters, or Facebook photo tagging.
The recent explosion of virtual and hybrid event tech has helped the industry through one of the most challenging years it has ever faced, but it has also thrown event planners into unfamiliar territory. Sourcing virtual event platforms and hybrid technology was not the norm until 2020, and it requires at least a basic understanding of the available offerings and features.
With that in mind, here is an extensive glossary of event tech terms to help you make sense of the technology you’re working with.
facial recognition systems are a form of technology that you may not even realise you are using on a daily basis. the fundamental use of this technology is that it is capable of matching a human face from an image via a camera or video frame against a database of faces. this is typically used to authenticate users within id services and works by using facial features within a specific image. the prevalence of this technology is best illustrated with the use of using your face to simply unlock your phone or check your banking. however, with the emergence of virtual conference software and corporate virtual events, we now pose the question of how facial recognition is paving its way into the virtual event world.
Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere.
Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences.
When the Millennial generation, or Gen Y, born between 1981 and 1996, entered the United States workforce, the country experienced some of the biggest economic shifts in its history. The changing market environment created sharp socio-economic divides between groups with, and groups without, college degrees. Meanwhile, student loan debt began to grow while salaries remained stagnant and for some, even regressed relative to the rising cost of living.
As often as we hear it, it’s true. Technology can help achieve a well-rounded event and transform the onsite experience – whether the objective is to enhance human connections, captivate attendees, customize spaces or design frictionless visitor experiences. As we strive to stay relevant in an ever-changing events marketplace, here are some technology trends we’re using to make in-person experiences even more powerful, meaningful and efficient.
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
This is not the first time we’ve talked about the future of events in our event tech blog. Last time, we’ve emphasized hybrid events as one of the most anticipated trends in the events industry, and we’ve strongly looked over the upcoming opportunities and challenges closely related to technology for events. But it’s always worth to figure out events in 2021, especially when we are towards the end of the year.
Events are getting more mesmerizing with the aid of technological innovations. Specifically, the new add-on to this sector-‘ virtual event platforms’ are adding more value in this time of the pandemic.
However, event hosting is not a standalone process, whether it is a physical or virtual event! Helpfully, there is a range of innovative technologies that helps to turn the events more eventful such as mobile technology, event management software, 3D mapping, Augmented Reality, Virtual Reality, Mixed Reality, Emotional/facial Recognition using AI, Wearables, and so on.
As we gradually ease into the “New Normal” of attending events with extra safety precautions, there are many hospitality & entertainment entities who have opted to advance their technology-based solutions to further streamline their processes.
Our technology development services have played a pivotal role in elevating their choice of branded digital solutions even before the COVID-19 pandemic set in.
Selfiebot: the premium robotic photo booth.
Imagine this… a 6ft selfie robot roaming the crowd, chatting to each of your guests and capturing their surprise, laughter and excitement with printable photos.
Selfiebot surprises and delights with fully-customisable speech, interacting with guests with a brand-tailored personality. Selfiebot comes with three apps to help you make your event awesome.
As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 is already a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space.
Hosting virtual or online events has become an increasing popular option for planners. Not only is it a way to go on with the show during unexpected disruptions (such as a virus outbreak or a natural disaster), but virtual events have also been touted as a way to promote inclusivity and expand your audience reach.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. So much so, we have another podcast entirely dedicated to the topic. And we thought this would be a great opportunity to bring you a crossover episode. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine!
Artificial Intelligence (AI) is progressing at an amazing rate. As new developments are made, top-notch conferences are founded to educate the world on its many uses and benefits. This post will cover 20 can’t-miss AI events for 2020 to keep you updated on this revolutionary technology.
We usually think of artificial intelligence as a new technology. In fact, AI has been theorized and dreamed about for thousands of years.
Looking to attend a Machine Learning event or two this year? We’ve listed 21 of the top conferences happening in 2020.
The term “machine learning” was first coined in 1959 by Arthur Samuel, a pioneer in the fields of computer gaming and artificial intelligence. It refers to the study of algorithms that computer systems use to perform specific tasks without receiving step-by-step instructions.
The end of the year is here! And as planners look forward to next year and start planning their meetings and events, it’s important to incorporate the biggest industry technology trends into their plans.
We spoke with some of Aventri’s leaders, Mike Burns, Aventri’s Chief Revenue Officer, Shane Edmonds, Aventri’s chief technology officer, and Ivan Lazarev, Aventri’s Group Head of Experiential Solution, to hear what the trending, must-have technology for planners in 2020. Check it out.