Digital Engagement Strategies to Captivate Virtual Attendees


When planning a virtual or hybrid event, it’s imperative to understand how virtual attendees differ from in-person attendees – or, more specifically, how their engagement differs.

During an in-person event, engagement is almost guaranteed; attendees are locked into their day-to-day schedule and are fully immersed in the event as a matter of course. But when an event goes completely or partially virtual, new digital engagement strategies are necessary to maximise attendee engagement.

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