Twitter hosts a number of unique events and experiential marketing initiatives every year. Read on to learn the secrets behind their success.
Twitter is one of the most popular social media networks on the planet. Every month, more than 300 million people from every corner of the world use the platform to engage with their followers, post their ideas and opinions, and catch up on the latest international news stories.
The Oakleigh State School (OSS) in Brisbane recently hosted a community event to enable students to showcase their learning. The Oakleigh STEAM Showcase was a key strategy of their STEAM (Science, Technology, Engineering, Arts and Mathematics) agenda. Entegy Partner, Eventium worked with the school to deliver an event app including scavenger hunt, raffle, schedule, map, sponsors, exhibitors and other event information.
Keller Williams (KW) Family Reunion is one of the real estate industry’s most powerful training events. The inaugural event took place in 2005 in Las Vegas and attracted an audience of 7,400 people. In 2019, the four-day conference in New Orleans welcomed a crowd of over 18,000 people.
This is a case study from Melissa Del Monte, Senior Marketing Associate, and Priscilla Vidal, Product Marketing Manager, Cvent. More information about Event Manager Blog’s case studies.
This case study investigates how the National Association of Stock Plan Professionals achieved 97% engagement with their event app, an increase of 51% over four years. Furthermore, the event eliminated paper and printing to save $30k and 150 staff hours.
I am not sure if you noticed, but things are changing pretty fast in event technology. Nobody seems to say anything about it. The perfect scenario to drop a very, very long post on you with an analysis of what the hell is happening.
It seems times are mature enough to sit down and look back at the past couple of years and ahead to the next two, to understand what is happening.
Today, Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen.
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.
This annual review covers many of the major events technology trends to watch for this coming year.
Zello is a push-to-talk app that allows event teams to communicate via smartphones and devices using WiFi or cell data. Here is our review.
Zello: What Is It?
Zello uses voice communication to relay messages in real time. It works via an app installed on a smartphone. Zello can be used instead of event radios as a live communication tool for teams. It allows completely private channels and group chat.
One way to ensure your events remain unique, innovative and exciting is to host them in weird and wonderful places. Another is to ensure your events are kitted out with the latest event technologies, such as a cashless payment system and a rapid entry management solution, replacing the need for cash and paper tickets, taking your whole event digital.
Wow–it’s been almost 10 years since the App Store opened! It’s hard to think back to a time when iPhones didn’t exist. In July 2008 (almost exactly 10 years ago) the first mobile app was published and Apple launched the App Store. Thus, introducing the world to the mobile app. Little did we know the impact these apps would have on our relationships, businesses and day to day life.
It’s every organizers worst nightmare – an inability to communicate with attendees. With 100 things a minute happening, it is easy to look past a quick message welcoming attendees to lunch or thanking the overall sponsor for the expo hall.
Let your event technology provider take that worry off your plate. Simply adding in a couple of event beacons will both enhance communication and open up numerous sponsorship opportunities…that’s right organizer friends – SPONSORSHIP.
Event management is one of the most detail-oriented branches of project management where you need to address any issues that crop up on-the-spot and the luxury of analyzing the issue in detail is not available to you. The live experience of a large-scale event brings its own challenges that one might not anticipate. The policy of “hope for the best and prepare for the worst” appropriately describes the planning process in Event Management industry.
Without doubt, one of the biggest issues for associations these days is membership recruitment and retention. It doesn’t matter if your association offers personal membership, organisational membership or a mix of the two; all associations face challenges when it comes to membership.
The acceleration of social media and technology over the last few years hasn’t made things easier either.
Augmented reality and virtual reality are two of the biggest buzzwords in the technology industry right now, and for good reason. The technology, although not brand new, is developing rapidly and has huge potential to impact nearly every industry. From the fun implementation of AR in the popular Pokémon Go game to the life-changing uses in a hospital setting to practice difficult surgeries, there seems to be no limit to the impact of AR and VR on various industries.
There are a lot of terrible things that can go wrong at events. In most cases, the problems can be resolved without attendees ever knowing about them. The one thing that’s definitely noticed? Lines. Otherwise known as bottlenecks. One of the most visible hiccups onsite, lines are the bane of a planner’s existence. Attendees hate waiting and lines can be difficult to break up once they form. How do you fix some of the most common lines from forming onsite?
Recent technology trends have completely changed the face of the MICE industry. By adopting these latest event technology upgrades, event organizers can deliver exceptional events and stand out from the crowd.
Here are the top trends you should watch out for in 2018:
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. On these calls I like to start by asking my client, “What are the event goals for your app this year? What quantifiable thing would you like to measure in order to say, ‘This was a success!’?
Even as the event management industry has been growing exponentially, the event technology space has taken several leaps and bounds in the past few years. As event technology becomes an indispensable part of event organization, it can be interesting to see what wonders it could showcase this year. Here are some tech-trends to watch out for in 2018:
eventcore is a solid event registration tool for corporate events. Here is our review.
Let’s start this review by saying that eventcore has been around for 34 years. It is a company that you may know of if you’ve worked on very demanding events that require sophisticated registration tools.
eventcore has been growing quite fast in the last few years, making the news on February 22nd, when it raised $4M.
Technology moves fast. Today’s latest and greatest is tomorrow’s old news, and keeping up with what’s hot can sometimes feel like a full-time job. Plus, new gear is expensive! Have no fear, we’ve compiled a list of the 15 coolest tech items that you can rent, so you can have your cake and eat it too, all without breaking the bank.
Meetings and events are designed around learning from your peers. Whether you are attending an internal meeting or you’re joining a global conference, you’re in attendance to become educated on a topic. Along with that comes networking; everyone there may not be speaking publicly, but there is still something to learn from them.
In that case, event and meeting professionals need to get creative with environments that breed both natural and planned networking.
The best events transcend engaging the audience – they make the subject matter and entire experience come alive. An increasingly popular method is projection mapping, a technique that upends all our memories of flat-screen home movie projections and creates 3D experiences like those at the Courtyard by Marriott Super Bowl Sleepover in New York City.
This is the third in a series of articles by Core-apps about Event Tech Trends
Event organizers know the event app landscape continues to evolve. From changes in the Apple App Store to a continuous flood of startups, products and services penetrating the marketplace. Event organizers have no shortage of options to get an app out there, but one element of event app creation that should be consistent regardless of the platform is the user experience and the creative execution.
There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it.
ATLANTA, March 9, 2018 /PRNewswire/ —MoZeus Worldwide has announced the development of a new experiential marketing tool that allows users to replace or manipulate the background in any photo – similar to that of green screen technology – without the requirement of a physical green screen.
Utilizing iOS TrueDepth camera capabilities, Augmented Reality Backgrounds measure depth data via the dual cameras to apply different backgrounds, filters or effects to any layer of a photo.
Acquisition will expand Cvent’s industry-leading portfolio of mobile event technologies to enhance the attendee experience, generate meaningful sponsorship opportunities, and drive increased event ROI.
Cvent, a market leader in meetings, events, and hospitality technology, has announced its intent to acquire QuickMobile, a pioneer of mobile event apps, based in Vancouver, British Columbia.
How do I ensure a smooth and fast entry process for my attendees? How can I make sure that data can quickly be changed on-site at the event without causing delays?
XING Events, Boomset along and Choose 2 Rent have announced a new partnership. The aim of this partnership is to offer organisers a smooth and fully automated entry process with state-of-the-art technologies.
iVvy, the world’s first real-time booking engine for the events industry will be launching in the UK in June 2018.The software will enable venues to publish live-availability and pricing for their meetings and event spaces, while equipping them with the tools to market and manage their function space, all from the one centralised location.
After launching in Australia in 2009, iVvy now has over 12,000 users across 13 countries and has established corporate partnerships to allow for global distribution of inventory.
Mobile event apps have stormed onto the scene over the last few years. The rise of the smartphone has led to the almost universally held belief that they can supplant dedicated devices completely and will be better on all levels. Literally, hundreds of providers appeared in the market and they are all hungry for your business.
In some respects they are right. There are undoubtedly many more things you can do with a smartphone than you can do with an electronic voting keypad.