Event technology trends are continuously adapting. Those that adopt the most recent advancements often have a competitive advantage. In fact, studies have shown that event technology can increase in-person attendance by up to 20% and technology is an integral part of the events world.
But with so many new and emerging technologies, how do you make the right choice for your event that is going to benefit everyone?
Klik’s wearable tech and extensive infrastructure provide a new level of visibility into data at in-person events. Klik allows organizers to gain valuable, location-based insight into attendee engagement and behavior, as well as to more effectively measure success and strategically plan for future events.
Because Klik’s wearables also act as communications devices, they can trigger customized recommendations for content, sessions, networking opportunities, sponsors to visit, and more.
In-person gatherings and events are returning, but the most forward-thinking venues and event planners know that things aren’t going to return to what they once were any time soon. While this sounds like sad news, these event planners understand that this is a prime opportunity to usher in a new age of events, with better technology that makes things easier for the organizers and creates a more seamless experience for attendees and exhibitors.
In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
The recent explosion of virtual and hybrid event tech has helped the industry through one of the most challenging years it has ever faced, but it has also thrown event planners into unfamiliar territory. Sourcing virtual event platforms and hybrid technology was not the norm until 2020, and it requires at least a basic understanding of the available offerings and features.
With that in mind, here is an extensive glossary of event tech terms to help you make sense of the technology you’re working with.
As often as we hear it, it’s true. Technology can help achieve a well-rounded event and transform the onsite experience – whether the objective is to enhance human connections, captivate attendees, customize spaces or design frictionless visitor experiences. As we strive to stay relevant in an ever-changing events marketplace, here are some technology trends we’re using to make in-person experiences even more powerful, meaningful and efficient.
Events are getting more mesmerizing with the aid of technological innovations. Specifically, the new add-on to this sector-‘ virtual event platforms’ are adding more value in this time of the pandemic.
However, event hosting is not a standalone process, whether it is a physical or virtual event! Helpfully, there is a range of innovative technologies that helps to turn the events more eventful such as mobile technology, event management software, 3D mapping, Augmented Reality, Virtual Reality, Mixed Reality, Emotional/facial Recognition using AI, Wearables, and so on.
Event software company Aventri was in the thick of early coronavirus-related cancellations as the tech partner for Mobile World Congress, which was the first high-profile event to announce its cancellation.
Since then, Aventri has quickly pivoted to focus on virtual events through market research and a funding round with investors. They’ve since rolled out a new native event platform designed to support hybrid, virtual, and live events all in one place.
Although the NBA suspended its season back in March due to the pandemic, it officially resumed games on July 30th — with some major changes. For starters, the games are all being held at venues within Disney World’s ESPN Wide World of Sports Complex in Orlando, Florida.
Players, coaches, trainers, and everyone else involved are required to remain inside what has been coined the Orlando Bubble, with strict quarantine and testing measures in place.
As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 is already a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space.
In the ever-changing, tech-filled world of meetings and events, the attendee badge has been a constant, consistent presence in the industry. In fact when most people picture the classic attendee badge, three things probably come to mind: a lanyard, paper and a plastic badge holder.
Although still simple in design, the attendee badge IS evolving. Different materials, sizes, styles and even updated printing processes have allowed badges do more than just display attendee information.
Virtual Reality (VR) and Augmented Reality (AR) are no longer figments of our imaginations – they’ve come to life! We’ve compiled 28 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology.
Once only seen in movies or described in storybooks, technology has advanced far enough to allow VR and AR to not only work, but to be reproduced at a commercial and consumer level. A new age has dawned and companies can now base their business models around these advanced technologies.
The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at session attendance, session polling, social media buzz, post-event surveys, and more. But understanding the impact that certain ideas, speakers, or live-event environments have on attendees is an inexact science. That just might be changing. Immersion Neuroscience, a company founded by neuroscientist Paul Zak, has a wearable technology that measures immersion in live experiences and video content.
As an event planner, one of your goals is to ensure that your attendees have a pleasant experience from start to finish, and adding in elements of personalization can be instrumental in creating such an atmosphere. Not only does personalization offer a more streamlined and unique experience for attendees, but planners have the added benefit of simultaneously collecting key attendee data that can help them plan better events in the future.
The depth and richness of the data you can collect now is unprecedented. From footfall and adoption rates to more qualitative data, like opinions and biometric happiness-related measurements, you can dive further into the attendee experience than ever.
But how do you know what to collect? What data leads to actionable insights that improve your event year over year? And how should you collect it?
Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends.
You’ve probably heard a lot about big data in the meeting and event industry, and how it is being used in technology to optimize your event budget and time. But did you know that big data can not only help you optimize your events, but also help you understand and even predict your attendees wants and needs?
To help you anticipate and market to your customers wants and needs, we’ve researched the top three predictive technologies. Check them out.
No one wants to carry around anything they don’t absolutely need nowadays, and with the myriad of technologies that enable you to leave your wallet at home, there’s really no reason to.
However, despite the annoyance of having a bulky wallet in your pocket or bag throughout a regular day, there’s nothing more aggravating than having two hands full of swag and a badge hanging around your neck, and attempting to try and find your wallet amid piles of stuff, all in order to buy a $2 water bottle.
In recent years, with the help of virtual and augmented reality, experiential marketing has become one of the top ways to market a brand across industries. But because the nature of experiential marketing is rooted in onsite, hands-on event experiences, companies and marketing agencies have struggled to properly track and measure metrics for these events.
Having delivered cashless wristbands to events all over the world for the past 8 years and now being part of a company that has exploded from start-up to a global market leader in half of that time, whilst continuing to grow exponentially, this is an area I know a thing or two about.
As such, I feel duty-bound as a person and a professional to set the record straight – for David’s own sake as well as any fellow RFID workers worried that they might be out of a job soon, having read David’s gloomy – and ludicrous – prediction.
In honor of Earth Day, we’re thinking about how planners can go green at their events. With all the event technology available for meetings and events, planners can easily use tools such as event badge printing, to collect important attendee and event data, enhance the attendee experience, all while saving money and keeping your events sustainable.
Learn how event badge printing can drive attendee satisfaction and value at your events.
Simple attendee badges are no longer making the cut in the event industry. With an overwhelming number of opportunities to optimize the event experience with smart and high-tech attendee badges, event planners are straying away from traditional paper name tags.
Instead, they’re opting for data-collecting, fast-paced, shareable and controllable tech. In addition to these advantages, event technology that enhances the attendee experience can also serve as a tool for event access control.
Like many industries, the events industry is constantly evolving and growing more efficient with its use of technology. With the rise of Apple watches, Fitbits and more, wearables have found their place in events, too. At events, wearables can serve such a variety of purposes for planners and attendees alike. They can enhance both the planning process and the event experience with all that they can do. Here are our top reasons to incorporate event wearable technology at your next big event:
The year 2019 is almost upon us. How will the events industry fare this year, and what trends will rule the roost when it comes to event planners’ priorities? Let’s take a look at these trends and how you can ride their waves successfully.
Wearable technology trends are taking over the event industry. Wearables are light, comfortable, and when used properly, they allow you to deepen the user experience. This is often noticed by companies that run event marketing activities. The attendees also appreciate the convenience of these solutions. Is it possible to measure the impact of wearable event technology on event success? Read the article and find out!
This holiday season, what do you get the person who always seems organized and has everything under control? Chances are, if you have an event planner in your life, you know their life is actually extremely busy and stressful. So, a gift that will help alleviate some of their day-to-day tasks or help them optimize their schedule makes for a great choice.
Event technology has now been bubbling up around for a while and has fascinated event professionals and event techies across the world due to the latest advancements in the space. Upcoming technologies are filled with capabilities of further enhancing attendee experience and are making the job of event organizers more efficient and simpler by automating tasks.
The industry is accelerating with thousands of ideas, apps, and innovations and has been able to find and deliver event technology that is way more profitable and immersive.
Extended reality (XR) is taking businesses by storm, opening up opportunities for easy remote access and faster, safer learning. The emergence of augmented experiences—the strongest application of extended reality—has revealed an intriguing new playground for event technology.
I get asked very often about what’s next in event technology.
The past three waves of eventtech trends have saturated the market with somewhat satisfying adoption.