Before the pandemic, virtual and hybrid events were less common –– especially as the high-production, immersive experiences they’ve now come to be. They were largely designed to attract future in-person attendees while adding an element of innovation.
The steady development of these formats –– and the technology to support them –– has now accelerated. Their benefits have also come into focus: wider reach, more inclusivity, and increased sustainability –– just to name a few.
Ever since Facebook announced it was becoming a “metaverse company” and changing its name to “Meta”, the concept of a virtual reality universe has become part of everyday conversation. While many remain skeptical, virtual reality (VR) and augmented reality (AR) technologies continue to advance. Investors also appear to be bullish, with Meta’s shares rising by 9 percent since it announced the name change less than a month ago. Does this mean we’ll all be meeting in virtual reality sometime in the near future?
In the last two years, due predominantly to the pandemic, the adoption rate of new technology soared. Nearly every business experienced a digital transformation that ordinarily should have taken much longer. The event planning and events industry is no different. Event technology plays an important role in the industry, and adaptation over the last two years has driven adoption and evolution that will change all events moving forward.
Virtual and augmented reality continues to make big waves in marketing, thanks to its positive effect on consumer engagement.
Expos and trade fairs offer brands the perfect opportunity to get their name out there and pull in new customers. The catch? There are often hundreds of exhibitors competing for attention, meaning standing out is imperative.
We’ve all sat through tedious talks, with text-heavy slides and presenters reciting exactly what’s on the screen. Thankfully, there may be a closing slide in sight. New developments in event technology are changing the way we present, providing innovative ways to grab audiences’ attention and convey information.
This is great news for event creators. The more dynamic and interesting your presentation is, the greater your audience engagement will be.
How has technology changed the event industry? Well, whether it’s a music gig, flower-arranging workshop, or art exhibition, technology has been key to holding successful events during the COVID-19 pandemic, enabling creators to adapt to unforeseen circumstances and meet consumer demands. It’s even brought new and exciting opportunities, as virtual events have reached wider audiences from across the globe.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading live experience agency.
Over lockdown, events organisers have been working frantically to find ways to keep their clients engaged with their audiences online, attempting to stay ahead of the curve on what’s achievable, cutting edge and practical. As social restrictions tighten across the UK and fluctuate worldwide, Marble LDN’s CTO, Robbie Parry, explores the pros and cons of the technology currently available for digital and hybrid events.
About half of all people in the world currently hold at least one social media account, and many people have more than one. Social media is a great way for us to briefly escape from the stresses of the day by connecting with friends, family, celebrities, and brands. But besides the ability to entertain us and connect us with others, social media event marketing also provides an incredible way for event organizers to interact with attendees before, during, and after events.
Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere.
Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences.
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
This is not the first time we’ve talked about the future of events in our event tech blog. Last time, we’ve emphasized hybrid events as one of the most anticipated trends in the events industry, and we’ve strongly looked over the upcoming opportunities and challenges closely related to technology for events. But it’s always worth to figure out events in 2021, especially when we are towards the end of the year.
Events are getting more mesmerizing with the aid of technological innovations. Specifically, the new add-on to this sector-‘ virtual event platforms’ are adding more value in this time of the pandemic.
However, event hosting is not a standalone process, whether it is a physical or virtual event! Helpfully, there is a range of innovative technologies that helps to turn the events more eventful such as mobile technology, event management software, 3D mapping, Augmented Reality, Virtual Reality, Mixed Reality, Emotional/facial Recognition using AI, Wearables, and so on.
It’s already been established that virtual and hybrid events will be the industry’s bread and butter for a while. And even though planners have been avidly consuming educational content on the topic, there are still misconceptions going around. For instance, you probably read every article under the sun teaching you about virtual audience engagement, sponsorships, speakers, and more. But how much attention have you actually paid to the virtual event production aspect?
As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 is already a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space.
In the past week, this newsletter has gained over a hundred new subscribers! So to those people, I want to say welcome to the family, but you might be a little confused about the message I’m about to share.
Last week, I wrote about some personal struggles and hardships that I was experiencing. Honestly, writing that newsletter was nerve-wracking because I thought that no one would want to read something that was riddled with worry and self-doubt.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. So much so, we have another podcast entirely dedicated to the topic. And we thought this would be a great opportunity to bring you a crossover episode. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine!
Virtual Reality (VR) and Augmented Reality (AR) are no longer figments of our imaginations – they’ve come to life! We’ve compiled 28 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology.
Once only seen in movies or described in storybooks, technology has advanced far enough to allow VR and AR to not only work, but to be reproduced at a commercial and consumer level. A new age has dawned and companies can now base their business models around these advanced technologies.
There’s no doubt that immersive technologies can be a fun addition to business events. But what’s the point of using tech applications that don’t fulfill both attendees’ and exhibitors’ objectives for being there in person?
This question has become central to the work that John Kaplan does for clients who exhibit at events and who host events.
It’s time for the coolest conversation ever about AR and VR for events! This topic isn’t new for us here at Endless. And the reason we enjoy it so much is because it’s slowly but steadily revolutionizing the industry. As event planners, we need to make sure we’re always paying attention to the hottest trends out there. And especially those that have the power to improve the attendee experience. So on this week’s episode of #EventIcons, we’re breaking down all things AR and VR for events.
The event tech world is constantly evolving, with innovations in virtual reality (VR) and artificial intelligence (AI) providing much of today’s fuel.
With the dizzying pace of change, it’s hard to keep up-to-date on what all the changes mean – especially for #eventprofs and #meetingprofs. VR, AR and AI are all changing every aspect of events – from the way they’re planned, visualized and even booked, to the way organizers, sponsors and vendors engage with attendees at events.
Remember how Keanu Reeves was transported to that white space with all the guns in The Matrix? That’s real now: You can transport your event attendees there with augmented reality and virtual reality for events.
From Pokemon GO to “dog face” Instagram filters and IKEA furniture planning, AR and VR tech is all around us.
Augmented Reality (AR) burst onto the scene in 2016, with the popularity of the smartphone app Pokemon Go. Many other consumer-facing brands took advantage of the AR frontier in 2018, and launched some of our favorite marketing wins of the year. Check out how they marketed to consumers with AR, why their campaigns topped our watch list, and how AR naturally works with User Generated Content (UGC).
The new year has begun, which can only mean one thing – time to round up the biggest event tech trends of 2019! While some trends change over time (virtual reality for one), it’s always surprising how many of trends stay the same, evolving over the years in sometimes very subtle ways. When it comes to technology, the biggest difference in trends is accessibility. As event technology continues to develop and be refined, it becomes easier to implement, making accessibility better than ever. That’s good news for everyone.
Augmented and virtual reality has been trending in the meeting and event industry for some time now. But what is it? Is it here to stay? What’s the difference between the two technologies? How can planners implement them successfully into their events? In this interview, Will Curran and Brandt Krueger will expand on episode 2 of their podcast, “Event Tech Podcast”, which focuses on augmented and virtual reality in the meeting and event industry and answer all of these questions, and more.
Software provider PTC held its annual user conference this week just minutes away from the company’s headquarters in the Boston Seaport. LiveWorx 2019 started off with a bang as PTC President and CEO Jim Heppelmann took the stage for the opening keynote. With pumping bass and flashing lights, attendees could be forgiven for thinking they’d accidentally walked into a rock concert rather than a tech conference.
Technology is the new business enabler. The event management industry is technology dependent. We all know that nobody buys an event ticket from the counter anymore. It is because, ticketing and event management platforms that have successfully bridged the gap between event organisers and attendees. Thus, event apps have found a way for stakeholder engagement to determine ROI.