Revolutionary technologies are pushing boundaries and taking us to places we couldn’t have imagined. Even though Near-Field Communication (NFC) has been with us for a while, this unique technology was given the needed boost in recent years, thanks to our daily usage of the internet and smartphone devices.
With NFC, you can easily transfer data between two devices, which accelerated the trend for mobile payments.
The COVID-19 pandemic derailed the meetings and events industry. It was an unprecedented time—but, undoubtedly, things are returning to normal and physical events are gradually bouncing back. However, in the interim, events will look very different, with more virtual participation options and satellite events. Because of social distancing norms, the biggest driver of participation at an onsite event will be the value it provides to attendees and sponsors. That is why organizers will have to focus on flawless event experiences and ample networking opportunities.
How has technology changed the event industry? Well, whether it’s a music gig, flower-arranging workshop, or art exhibition, technology has been key to holding successful events during the COVID-19 pandemic, enabling creators to adapt to unforeseen circumstances and meet consumer demands. It’s even brought new and exciting opportunities, as virtual events have reached wider audiences from across the globe.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
The recent explosion of virtual and hybrid event tech has helped the industry through one of the most challenging years it has ever faced, but it has also thrown event planners into unfamiliar territory. Sourcing virtual event platforms and hybrid technology was not the norm until 2020, and it requires at least a basic understanding of the available offerings and features.
With that in mind, here is an extensive glossary of event tech terms to help you make sense of the technology you’re working with.
Konduko, a global supplier of contactless technologies, will provide its award-winning products to Event Tech Live’s (ETL) show in London, ensuring an engaging lead-capture experience for both in-person and virtual exhibitors and attendees.
The tech pioneer has been championing contactless and digital experiences since 2013, with products that allow for exhibitor and attendee data to be exchanged immediately and at a safe, social distance.
We all recognize that events can be huge lead generators, but not every lead is a good lead. An attendee shows up at our booth and we scan them in exchange for a t-shirt. Are they interested in our product or do they just want the shirt?
Weeding out the qualified leads is the key to getting a return on your event investment, but the process has taken a lot of time and legwork in the past. That has changed with the emergence of virtual events. Because of the new set of tools built into virtual events, your next conference, trade show, or summit can be a huge data generator, producing tons of qualified leads, determining which elements of the event were most successful, guiding future sales and marketing efforts, and more accurately calculating an event’s ROI.
As often as we hear it, it’s true. Technology can help achieve a well-rounded event and transform the onsite experience – whether the objective is to enhance human connections, captivate attendees, customize spaces or design frictionless visitor experiences. As we strive to stay relevant in an ever-changing events marketplace, here are some technology trends we’re using to make in-person experiences even more powerful, meaningful and efficient.
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
Your event is over? You did it! But once it takes a lot of time and effort to plan and host, it makes sense to measure your event ROI in order to understand how successful your event has been. We’ll show you how to analyse your event success and demonstrate return on investment.
Event software company Aventri was in the thick of early coronavirus-related cancellations as the tech partner for Mobile World Congress, which was the first high-profile event to announce its cancellation.
Since then, Aventri has quickly pivoted to focus on virtual events through market research and a funding round with investors. They’ve since rolled out a new native event platform designed to support hybrid, virtual, and live events all in one place.
The country is home to thousands of spectacular events that attract attendees from all over the world, so if you want to have any chance of standing out, you need to keep looking for ways to make your events better and more interesting than everyone else’s. Luckily, advances in technology have completely revolutionized how event planners put together events.
Among the many ever-changing trends in the event industry, Near Field Communication or NFC technology is one that’s here to stay. NFC might sound complicated at first, but it’s pretty self explanatory—it’s the technology that allows two devices to share information just by being near one another, without swiping or scanning. Typically, NFC enabled devices can work within a range of 10 centimeters (or about four inches) and is sometimes completed via a tap-and-go motion, most often associated with mobile payments such as Apple Pay.
The end of the year is here! And as planners look forward to next year and start planning their meetings and events, it’s important to incorporate the biggest industry technology trends into their plans.
We spoke with some of Aventri’s leaders, Mike Burns, Aventri’s Chief Revenue Officer, Shane Edmonds, Aventri’s chief technology officer, and Ivan Lazarev, Aventri’s Group Head of Experiential Solution, to hear what the trending, must-have technology for planners in 2020. Check it out.
Attendee badges these days can serve several purposes that go way beyond simply displaying a name and title. From lead scanning to session check-in, technology like QR codes and NFC allow badges to become interactive and act as a communication tool throughout an event. But they can also help with another essential feature for planners: access control.
The scope of RFID usage is constantly expanding. The technology is in demand in many industries, including at events, where the control of moving objects, intelligent automation solutions, and an ability to work in harsh environments with accuracy, speed, and reliability are all required.
What is RFID?
RFID (Radio Frequency Identification) is a contactless data exchange technology based on the use of radio frequency electromagnetic radiation. RFID technology for events is used to automatically identify and track attendees throughout the venue.
No one wants to carry around anything they don’t absolutely need nowadays, and with the myriad of technologies that enable you to leave your wallet at home, there’s really no reason to.
However, despite the annoyance of having a bulky wallet in your pocket or bag throughout a regular day, there’s nothing more aggravating than having two hands full of swag and a badge hanging around your neck, and attempting to try and find your wallet amid piles of stuff, all in order to buy a $2 water bottle.
In recent years, with the help of virtual and augmented reality, experiential marketing has become one of the top ways to market a brand across industries. But because the nature of experiential marketing is rooted in onsite, hands-on event experiences, companies and marketing agencies have struggled to properly track and measure metrics for these events.
RFID, Radio Frequency Identification, is a wireless digital data management system. To put it simply, these are chips that can be embedded in wristbands or name badges to enable attendee tracking and to simplify onsite interactions.
RFID attendee tracking systems use the benefits of RFID technology to gather business information at events like trade shows, conferences, corporate functions, and other large gatherings.
GlobalSign.In has been working as an event technology provider in the industry for more than 11 years, combining business know-how with technical expertise and practical experience. We are pleased to announce our new innovative check-in solution, GoSmart, which can be used for events as small as 50 attendees as well as large-scale events.
There’s much interesting and useful behind RFID technology for the event industry: the organization of interactive stands, statistics of their visits by short-range and long-range wireless technology, the organization of data exchange and activity in social networks with the help of NFC bracelets and readers, and so much more.
Having delivered cashless wristbands to events all over the world for the past 8 years and now being part of a company that has exploded from start-up to a global market leader in half of that time, whilst continuing to grow exponentially, this is an area I know a thing or two about.
As such, I feel duty-bound as a person and a professional to set the record straight – for David’s own sake as well as any fellow RFID workers worried that they might be out of a job soon, having read David’s gloomy – and ludicrous – prediction.
In honor of Earth Day, we’re thinking about how planners can go green at their events. With all the event technology available for meetings and events, planners can easily use tools such as event badge printing, to collect important attendee and event data, enhance the attendee experience, all while saving money and keeping your events sustainable.
Learn how event badge printing can drive attendee satisfaction and value at your events.
Simple attendee badges are no longer making the cut in the event industry. With an overwhelming number of opportunities to optimize the event experience with smart and high-tech attendee badges, event planners are straying away from traditional paper name tags.
Instead, they’re opting for data-collecting, fast-paced, shareable and controllable tech. In addition to these advantages, event technology that enhances the attendee experience can also serve as a tool for event access control.
Like many industries, the events industry is constantly evolving and growing more efficient with its use of technology. With the rise of Apple watches, Fitbits and more, wearables have found their place in events, too. At events, wearables can serve such a variety of purposes for planners and attendees alike. They can enhance both the planning process and the event experience with all that they can do. Here are our top reasons to incorporate event wearable technology at your next big event:
Technology evolves faster every day and that’s a great thing when it comes to the event space. This rapid innovation means there are new event technologies available at a constant pace, bringing new ways to collect data, engage audiences, manage details and more.
But how can event professionals stay on top of these new offerings and figure out what best applies to their needs and challenges?
With the new year fast approaching, now’s the time to make sure you’re up-to-date on the latest event trends. Fall behind now, and your attendees will simply pass you by.
To stay relevant in a saturated market, you need to constantly up-level your attendee experience, reach new audiences, and best your competition. Here are the 2019 event trends you need on your radar to do just that.
RFID stands for Radio Frequency Identification. It is a wireless digital data management system. In simple terms, these are special chips that are embedded in name badges or wristbands to enable attendees to track and simplify numerous onsite interactions during an event.
RFID attendee tracking systems make use of RFID technology to store useful information at various types of events, such as the following:
What does it mean to be a part of the events industry in 2019? Well for starters, don’t blink. Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
Easier said than done in a science that has zero constants.
To succeed, you have to be dynamic, you have to be flexible, and, above all, you have to be in tune with attendee desires. For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations.