As often as we hear it, it’s true. Technology can help achieve a well-rounded event and transform the onsite experience – whether the objective is to enhance human connections, captivate attendees, customize spaces or design frictionless visitor experiences. As we strive to stay relevant in an ever-changing events marketplace, here are some technology trends we’re using to make in-person experiences even more powerful, meaningful and efficient.
Over the past few months, I’ve witnessed a lot of event organisers who are planning virtual events, tell their clients to keep timings short, presentations succinct and the overall event length to under an hour in order to maintain virtual engagement. The reason? Apparently, our attention spans have been so degenerated by TikTok-style short bursts of content that we can no longer cope with staring at a screen for any significant length of time.
Thank you all ❤️
In the past week, this newsletter has gained over a hundred new subscribers! So to those people, I want to say welcome to the family, but you might be a little confused about the message I’m about to share.
Last week, I wrote about some personal struggles and hardships that I was experiencing. Honestly, writing that newsletter was nerve-wracking because I thought that no one would want to read something that was riddled with worry and self-doubt.
Most businesses understand the importance of having signage at events – they help draw attention, convey important information, and position your brand as more professional.
However, even though the purpose is obvious, a lot of conference organizers find that their clients don’t have a thought-out strategy or plan when developing event signage for their brand.
AV TECH CAN BE MORE THAN A BACKDROP TO YOUR EXHIBITION; IT CAN BE THE STAR OF THE SHOW
Truly innovative AV technology should not only demonstrate what is currently achievable in the industry; but ignite the inspiration of what could be possible.
At Event Tech Live this year, we demonstrated the exciting possibilities of using interactive and immersive AV technology, giving visitors the chance to actively engage with our brand on a new level.
Read more at: https://smart-av.com/interactive-immersive-etl/
Technology evolves faster every day and that’s a great thing when it comes to the event space. This rapid innovation means there are new event technologies available at a constant pace, bringing new ways to collect data, engage audiences, manage details and more.
But how can event professionals stay on top of these new offerings and figure out what best applies to their needs and challenges?
Event professionals are well familiar with the headlines about the industry’s continuing technological transformation. Building new opportunities with blockchain, broadcasting holograms, and 3D-printing a convention center — the road ahead seems to rely on machines, goggles, and robots.
While some of the bigger changes may be years away, what’s on the immediate horizon for the face-to-face industry? To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman.
More information: https://www.pcma.org/4-predictions-event-technology-2019/
Screens are (and have been) an integral part of our life for some time now. Walk around and you’ll see that the people without smartphones in their hands are now the exception, and not the rule. Also, there are big flat TV screens everywhere, and in a way they have lost their charm and their WOW! factor.
More information: https://meetingtomorrow.com/blog/video-walls-as-collaboration-tools
Go West is an annual national event held in Western Canada for Canadian west coast event professionals to connect, collaborate and learn. Presenting the latest trends in meeting technology, Go West was an eloquently crafted event where technology, design, and innovation were major talking points. In addition to interesting topics, the Go West event team used EventMobi’s event app technology and digital signage product, Live Display. Go West loved the simplicity of EventMobi’s Live Display and how it seamlessly connected to and fed content from their event app to digital screens.
Recent technology trends have completely changed the face of the MICE industry. By adopting these latest event technology upgrades, event organizers can deliver exceptional events and stand out from the crowd.
Here are the top trends you should watch out for in 2018:
More information: https://blog.cvent.com/events/event-technology-upgrades-youll-need-2018/
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. On these calls I like to start by asking my client, “What are the event goals for your app this year? What quantifiable thing would you like to measure in order to say, ‘This was a success!’?
Technology moves fast. Today’s latest and greatest is tomorrow’s old news, and keeping up with what’s hot can sometimes feel like a full-time job. Plus, new gear is expensive! Have no fear, we’ve compiled a list of the 15 coolest tech items that you can rent, so you can have your cake and eat it too, all without breaking the bank.
More information: https://www.eventmanagerblog.com/tech-you-can-rent
This is the third in a series of articles by Core-apps about Event Tech Trends
Event organizers know the event app landscape continues to evolve. From changes in the Apple App Store to a continuous flood of startups, products and services penetrating the marketplace. Event organizers have no shortage of options to get an app out there, but one element of event app creation that should be consistent regardless of the platform is the user experience and the creative execution.
There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it.
Acquisition will expand Cvent’s industry-leading portfolio of mobile event technologies to enhance the attendee experience, generate meaningful sponsorship opportunities, and drive increased event ROI.
Cvent, a market leader in meetings, events, and hospitality technology, has announced its intent to acquire QuickMobile, a pioneer of mobile event apps, based in Vancouver, British Columbia.
How do I ensure a smooth and fast entry process for my attendees? How can I make sure that data can quickly be changed on-site at the event without causing delays?
XING Events, Boomset along and Choose 2 Rent have announced a new partnership. The aim of this partnership is to offer organisers a smooth and fully automated entry process with state-of-the-art technologies.
iVvy, the world’s first real-time booking engine for the events industry will be launching in the UK in June 2018.The software will enable venues to publish live-availability and pricing for their meetings and event spaces, while equipping them with the tools to market and manage their function space, all from the one centralised location.
After launching in Australia in 2009, iVvy now has over 12,000 users across 13 countries and has established corporate partnerships to allow for global distribution of inventory.
Mobile event apps have stormed onto the scene over the last few years. The rise of the smartphone has led to the almost universally held belief that they can supplant dedicated devices completely and will be better on all levels. Literally, hundreds of providers appeared in the market and they are all hungry for your business.
In some respects they are right. There are undoubtedly many more things you can do with a smartphone than you can do with an electronic voting keypad.
Whether it’s a classic like Monopoly or a newer game like Cards Against Humanity, we all love getting together with friends for game night. What is it about this experience that makes us love it so much? Is it the fun conversation the games spark, or maybe it’s the friendly competition? Whatever the reason, games have a special place in our hearts. As such, bringing that gamified experience into other aspects of our lives has proven to be very successful as well. Doing so keeps us engaged, entertained, and more likely to come back for more.
More information: https://blog.cvent.com/events/satisfy-craving-fun-gamification/
Have you ever heard of “nomophobia” before? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you’re probably very familiar with the fear. People are emotionally connected to their phones. They feel anxious if they miss a text. Phones are so ingrained in our lives now that many people find themselves absentmindedly checking their phones when they get bored, or even when they aren’t.
More information: https://blog.cvent.com/events/engage-while-youre-on-stage/
People don’t register for your B2B event for the chance to hear your speakers. They register for the chance to meet your other attendees. After all, B2B events are about making useful connections for the future — so the more opportunities you can provide for networking, the better.
As a busy event creator, though, you might be wondering how you can provide networking opportunities beyond another sponsored social mixers.
More information: https://www.eventbrite.com/blog/networking-apps-ds00/
The consumer shows and expos market is booming in Australia — a recent industry survey revealed that 67% of expo event creators are running new shows in 2018.
Strong growth means increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants, your event needs to stay ahead of the curve.
Stories are becoming increasingly popular amongst social media users as a quick and easy way to share important moments as they happen. Where events are concerned, stories are the perfect tool for creating FOMO (fear of missing out). How can eventprofs make the most of stories and encourage attendees to share the load?
Little did Snapchat’s founders, Evan Spiegel and Bobby Murphy know, when they created Snapchat in 2012, they created more than a photo app.
Face recognition (FR) is rapidly becoming part of our everyday lives.iPhone X users open their phone using FR as their passwords. Airlines andTSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent significant investments to build their FR capabilities. It is likely, in the next few years, that FR will help to eliminate passwords and provide easier and more secure ways of protecting our online identities and data.
Core-apps, the leading technology supplier to the trade show and events industry, has announced a new event registration service designed for mid-tier and small events and conferences.
The Badger Registration Service is designed for organizers looking for a total attendee engagement experience. It will be offered to Core-apps clients and small events that do not need a mobile app.
With more than 200 million daily active Instagrammers visiting a brand profile each day, Instagram is an incredibly powerful visual discovery platform. And starting today, Eventbrite’s event creators can add a “Get Tickets” button to the profile page of their Instagram business account, making it easier for potential buyers to not only learn more about the shows and events they’re offering but to act on their interest by buying tickets via a simplified checkout process.
Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event.
From the Brand and Buzz Stage at Event Tech Live, 9th November 2017.
Booking live entertainment is a murky world unless you have the experience and networks to negotiate it. However, the added value that exciting entertainment can bring to the private events sector cannot be overstated. It’s time to find a way to make the whole booking process clearer, to the benefit of event organisers and, ultimately, attendees.
Gamification is an exploding trend as more planners and organisers recognise how guest engagement factors into a lively and well-received event. Statistics also reveal more attendees actually prefer some sort of gamification experience. Furthermore, 40% of corporations indicated they would employ some form of gamification for improving business operations.
More information: https://www.eventbrite.co.uk/blog/event-gamification-ds00/
Technology has the potential to transform audience engagement at your event, but just because it’s available doesn’t necessarily mean your audience will use it.
Securing participant buy-in requires strategic pre-planning and is vital if you wish to maximise the return on your investment. We asked the designers of seven leading event tech tools for their advice on increasing adoption…
More information: https://www.eventbrite.co.uk/blog/event-tech-adoption-at-events-ds00/