Digital Content Strategies for Virtual and Hybrid Events

QSC Audio Products

If content was considered king before the pandemic, the enforced move to virtual and subsequent evolution to hybrid event formats has seen content’s ascendency from monarch to deity in the space of just 18 months.

Not only has the planner content role evolved from in-room to online, but it has also now evolved again with organizers needing to consider a blended balance of both digital and physical content streams that will keep two different audiences engaged in the event offer.

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