Many of us now attend virtual meetings every day, sometimes, a lot more than we would like. Virtual meetings are often blocked out into our schedules a week in advance or are thrown onto that one free block of time on our calendars an hour before they begin. During COVID-19, individuals have spent more than 5.5 billion minutes in virtual meetings, according to Entrepreneur.
Read more at: https://www.cvent.com/en/blog/events/virtual-meetings
To kick off a new week, we’re going to lay out the most common virtual event mistakes. Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. And that will, invariably, lead to a few mishaps. There are still plenty of misconceptions flying around in regards to virtual events. Because planners and companies aren’t sure which way is North right now, it’s easy to disregard the things that could make or break the virtual experience for everyone involved.
Read more at: https://helloendless.com/virtual-event-mistakes/
Let’s talk about how to promote your virtual event. So, you already talked to the best virtual event production company. And things seem to be on the right track! You now have partners that can help you turn your in-person experience into a virtual one. The tools and support are there, and success is visible at the end of the tunnel. But how do you go about promoting it? How can you make sure your materials are enticing enough to make people want to show up?
Read more at: https://helloendless.com/how-to-promote-your-virtual-event/
The world has been shaken to the very core by something no one was prepared for. And the events industry has been one of the most affected sectors. At this point, it’s safe to say things have changed dramatically. They have changed to the point where event profs everywhere are still trying to figure out what the best strategies are. How can they still offer people unforgettable experiences? What will our industry look like when everything blows over?
Read more at: https://helloendless.com/attendee-expectations-post-coronavirus-what-will-they-look-like/
I cried during a commercial this weekend – how was your Easter?
I started off this holiday weekend by watching television with my parents. Everything was great until a Facebook commercial populated the screen.
I started shedding a tear or two. I looked over at my mom who was also experiencing an emotional moment.
Read more at: https://helloendless.com/keeping-your-virtual-attendees-engaged-and-happy-2/
In our 2nd episode of Aventri’s Event Strategies podcast series, we interviewed Christina Dieckmeyer, the Director of Marketing for North America at iGrafx. In this episode, Christina talks about iGrafx’s in-person & virtual event strategy, and how they determine ROI from their event programs vs other channels, their decision to format iGrafx’s annual event as a virtual event, even before coronavirus became a global reality, and finishes with Christina’s thoughts & predictions on how coronavirus will continue events and marketing into the future.
Read more at: https://www.aventri.com/blog/igrafxs-blended-approach-to-virtual-and-in-person-events