The beginning of the pandemic produced unprecedented challenges for the events industry. From multi-national companies to local markets, all businesses that relied on in-person meetings were staggered and faced heavy losses. With country-wide lockdowns, there was an obtrusive question in front of every event planner: Is the future of events in danger? However, recent trends in event technology have proven the industry’s adaptability and resilience.
Knowing that the ticketing selling process during attendee registration is one of the most important points in an event’s lifecycle, the industry has developed many technologies to help planners streamline this process. The technologies fall into two buckets: registration platforms and ticketing platforms. They seem similar, but what is the difference? Which platform should planners use for a particular event? A comprehensive, robust registration platform? A quick and easy ticketing engine?
At Aventri, we acted quickly back in March to secure partnerships with leading virtual event providers to provide a solution to our customers who had canceled events due to COVID. Then, over the last few months we took the time to develop and build our own virtual event platform in house that filled a gap in the market and met the needs of our customers.
One thing that was discovered over these past few months is that virtual and digital experiences are a new territory for many meeting and event professionals. Helping your marketing team put on monthly webinars is not the same as pivoting your in-person conference online.
Read more at: https://www.aventri.com/blog/the-state-of-virtual-events
At the start of the pandemic, many planners didn’t know where to turn to when their in-person events were postponed and later cancelled. If planners didn’t cancel or postpone their events they relied on Zoom or other webinar technology. It soon became clear, however, that the event industry would need to harness more robust tools and allocate more resources to creating engaging digital conferences, trainings, trade shows, and the like.
Crowdfunding is an excellent way to raise money for a goal fast, but in order to be effective, you need to engage your audience. The best way to do this is to organize events that engage the people and builds on their desire to put money towards your idea. With the invention of technology and the increase in communication on a worldwide level, techniques like crowdfunding have become the key methods for raising money.
Four out of five MeetingPlay clients report engagement as a top challenge for virtual events — but that’s only because they haven’t yet read our new guide to virtual event engagement. In this comprehensive, fun-to-read e-book, you’ll learn why engagement matters, break down the four types that are critical to implement in your virtual events, and get inspired by examples and ideas you can implement for your own virtual events right now. Before you download, here’s a preview of what’s inside.
Gamification is a topic our clients often mention to our dedicated account managers. With questions ranging from “how does it work?” to “what can we do better?”, gamification has become an enticing factor and an answer to keeping attendees engaged during multiple-day events and everyday team meetings. Since becoming a staple in virtual events, gamification is now a driving force to ensure a fun and diverse way to engage with attendees.
Nowadays the term “live streaming” has become ubiquitous. It’s everywhere, from social media feeds to now-necessary virtual events. Event planners know the importance of keeping up with current trends and advancing technology, but live video for event marketing has been fast-tracked from a neat tactic to an essential tool. And not only is it essential, but it is expected.
One of the top reasons people attend conferences is to meet other people. According to an industry study conducted pre-pandemic, networking was a major driver in the decision to attend for more than 75 percent of individuals. We all know the in-person component has been removed from many events the past year. Yet as vaccination rates increase and onsite conferences resume, networking opportunities will continue to be a dominating decision factor for attendees to attend events.
AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 billion in 2019.
And thanks to this continued growth and the accessibility of AI, it’s being used in a wide variety of different applications.
Virtual events are here to stay, and to adapt to this change, event platforms are beginning to offer more self-service production features to help presenters create amazing content, connect to audiences more effectively, and to enhance the overall virtual event experience. At the same time, they are reducing the complexity that presenters have to deal with as they produce their content.
We’ve come a long way since the events industry switched from a traditional in-person business model to virtual events more than a year ago. The ensuing digital transformation created new learnings for organisers and advanced innovation in technologies like AI matchmaking and multilingual chatbots to cater to a wider, more global audience.
Even with physical events making a comeback after the Covid lockdown, the digital era is well and truly here. Organisers are now looking to reinvent live events as digitally-infused hybrid experiences, but the question is: are they fully prepared?
Naturally, events in different industries have diverse strategic objectives. These can range from educating an audience, to improving a brand’s image, to promoting a product or service.
However, without attendees, an organization cannot achieve any of these long-term objectives. So, convincing people to register and ultimately attend is in the mind of every event professional.
We’re happy that most of those lessons are still useful and we keep implementing them. So, now it’s the time to come up with more of the actions that we took throughout this very nontypical year of 2020 – especially those that promise to keep working in 2021.
Often, agencies and event profs are unable to develop their virtual events because they have processes that consume way too much time.
Bear in mind that organizing a virtual event for 500 to 1000 attendee is not much harder than one for 40 to 50.
If you are a virtual event organizer, you are probably interested not only in the content but in the experience. And, you certainly want attendees leaving the event feeling happy and with a shared experience to remember.
Introducing games and activities can create fun virtual events, contributing to a friendly environment, and getting attendees in a good mood. Games featuring fun trivia or competitions can ramp up the energy of a virtual audience.
Since 67% of Event Marketers measure their ROI based on attendees’ satisfaction, asking good questions in your post-event surveys is a must. Event feedback increases your subsequent projects level significantly.
Therefore, we frequently curate and produce fresh content about ways to increase the response rate of your event’s feedback form.
As talent recruitment has evolved significantly during the COVID-19 pandemic, so have career fairs. Just as interviews are conducted remotely and remote jobs are becoming prevalent, career fairs have turned to a virtual format.
Alongside being the safer choice given the current health situation, virtual career fairs have comparative advantages.
The most common way to calculate event ROI is by determining the total cost of your event – that means calculating all costs, including event venues for in-person and hybrid events to online platforms for hybrid and virtual events. Once you have this number, subtract the total revenue from the event, which will equal the profit. Take this number and divide it by the total cost of the event. Lastly, multiply this number by 100 for the percentage ROI.
One of the building blocks of a successful event is undoubtedly a dynamic registration process. More than being a spreadsheet for sign-ups, event registration is an area worth putting a considerable amount of effort into for both securing and maximizing event participation. In fact, according to statistics, only around 45% of event sign-ups turn into actual attendees so you’d better believe that a basic registration system simply won’t cut it these days.
Virtual events are a great alternative to physical events especially due to their low operating costs, high attendance rate, easy access from any location and definitely safer during the ongoing pandemic. However, the biggest concern is around building effective relationships and networking, both in a personal and professional capacity. Event attendees connect with like-minded professionals who share similar interests during and post events. In the virtual world, a similar experience can be created for attendees.
with the world adopting new technologies and discovering new ideas, virtual events have become a new reality. people have started realizing the benefits of a virtual event over a physical one.
many businesses have started organizing virtual events by using strategies to ensure their success.
one such strategy is to incorporate a social media wall in virtual events to keep the audience engaged.
read the blog further to know more: https://www.sevenevents.co.uk/blog/add-social-wall-next-virtual-event-engage-attendees/
event managers are all too aware that achieving high levels of attendee engagement at physical events can be a difficult challenge however with the prominent emergence of virtual events, shifting the experience into an online setting can bring a whole new box of challenges but with this comes great new opportunities to elevate attendee engagement to a whole new level. event planning companies face the task of fighting a whole new level of distraction. social media, email inboxes, children in the house or online shopping are all distractions just within reach or a click away which means the way we create engagement at virtual events needs to be deeply considered.
The conversation around diversity and inclusion in events has recently been increasing, and part of this is ensuring event accessibility. People living with disabilities are often neglected when large shifts take place, and they certainly were not at the forefront of the industry’s discussions when it came to pivoting to virtual.
Virtual events are more inclusive than physical events in many ways — for example, they tend to be more affordable and don’t require any travel — and many have enjoyed higher attendance rates throughout the past year as a result. However, they’re still lagging when it comes to including deaf and blind participants, or those with learning disabilities.
Churches may at first seem like an unlikely place to look for inspiration in hosting virtual and hybrid B2B events. With that said, churches share many of the same challenges that B2B event planners have faced over the past year. Just as business people often prefer closing deals in person, many Christians equate worship with being within the four walls of the church. We even use the phrase “the church” to reference the entire religious institution — so intertwined are the two concepts.
If any further confirmation of this preference were needed, research from the Barna Group suggests that only 2 percent of practicing Christians attended a church service via video or live stream in 2020.
Attendees to Hubspot’s online Grow networking conference got a rude surprise last week when some of them found themselves temporarily unable to access the event’s sessions. The conference was hit by an internet service disruption from the content delivery network Fastly that affected some of the biggest sites on the internet.
While the problem was quickly identified and dealt with, it’s a reminder of how vulnerable the tech infrastructure that events rely on can be. As key internet infrastructure becomes concentrated in the hands of a few companies, service disruptions become more and more likely. Given that last Tuesday’s outage was only the most recent in a series of such events over the past few years, what kind of contingency plans should eventprofs have in place for when the technology they depend on fails?
Artificial intelligence (AI) has been hailed as a key driver of digital transformation across practically every industry, and event planning is no exception. From planning to attendee engagement, AI can help make lives easier for planners and greatly elevate attendee satisfaction. Chatbots, recommendations, and advanced analytics are just some of the ways AI is slated to change the events-planning sector for good.
While many are looking forward to the return of in-person events, the disruption of recent times has forced organizers to take their events online. However, they are now starting to see the longer-term benefits of adopting a hybrid approach.
While the past year and a half has been extremely difficult for event organizers, the pandemic has also accelerated the shift towards digital transformation. That being said, it is not all about using digital tech to keep business-critical events going in some form. As the pandemic wanes, organizers are shifting their focus from short-term survival to long-term success. Hybrid events play a central role in that long-term strategy, and here’s why:
Read more at: https://www.aventri.com/blog/benefits-of-hybrid-events
Find out the best event check-in solutions you need for safe and seamless hybrid events.
As vaccination campaigns pick up speed worldwide, the return of live events is not beyond sight.
California, one of the US’s most restrictive states in terms of COVID-19 measures, will allow indoor live events to resume later this month.
Discover the best ways organizers can implement AI in events to create a personalized attendee experience.
Artificial intelligence (AI) is bit by bit, transforming our daily lives and the way we do business. In all likelihood, you have already come across AI technology using assistants such as Alexa or Google Home, email spam filters, or Facebook photo tagging.
Virtual events are currently taking center stage, allowing for a rare opportunity to increase inclusivity and culture-centrism.
What does it mean to be culture-centric?
As the term suggests, to be culture-centric is to have culture at the center. This means that there is a clear understanding of your attendees’ various perspectives, values, and beliefs. It is said that if you don’t establish a culture, then it will be established for you.