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iGrafx’s Blended Approach to Virtual and In-Person Events

In our 2nd episode of Aventri’s Event Strategies podcast series, we interviewed Christina Dieckmeyer, the Director of Marketing for North America at iGrafx. In this episode, Christina talks about iGrafx’s in-person & virtual event strategy, and how they determine ROI from their event programs vs other channels, their decision to format iGrafx’s annual event as a virtual event, even before coronavirus became a global reality, and finishes with Christina’s thoughts & predictions on how coronavirus will continue events and marketing into the future.

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