It is safe to say the global pandemic that struck the world in 2020 ruined almost everyone’s plans. Organizers had no other choice but to cancel events they planned for months, even years, to comply with the health and safety protocols. Since physical contact is limited, some events found a way to continue by being held online.
Non-profit organizations like the Washington Tourism Alliance (WTA) pivot their conference events virtually using event management technology. Although this is different from what they are used to, they share how it benefited the organization.
Read more at: https://www.aventri.com/blog/nonprofits-respond-to-covid-19-with-virtual-events
Event planners bear the responsibility to protect the private information entrusted to them by their attendees and stakeholders by ensuring it doesn’t fall into the wrong hands. However, as we’ve all seen from the unprecedented surge in online events in response to the onslaught of the coronavirus pandemic, there has been a worrying lack of regard for security and privacy.
Indeed, virtual and hybrid events do present unique challenges around information security, but with the right technologies, they’re usually easy to mitigate. In this article, we’ll look at the various online threats and safety measures that event managers need to consider:
Read more at: https://www.aventri.com/blog/cybersecurity-how-to-protect-your-virtual-events
Live events were a substantial source of revenue till the COVID-19 pandemic hit in early 2020. Today, almost a year later, rather than waiting for live events to resume, event marketers are taking over the digital platform to host their events so that the audience can attend them right from home. If you are planning your next virtual event, Aventri provides end-to-end meeting and event management solutions that can be used to create engaging virtual experiences.
The digital transformation push brought about by the pandemic has presented a host of opportunities for event marketers. But the statistical data collected by Event Manager Blog on online events reveals shocking information that 32.8% of event organizers are still not monetizing their virtual events and just hosting them for free.
Read more at: https://www.aventri.com/blog/how-to-make-money-hosting-online-events
In light of unprecedented disruption in recent times, many business leaders continue to view virtual events as a temporary fix, rather than a long-term solution. However, even though in-person events will eventually make a return, that does not mean virtual and hybrid events will be relegated to the past. After all, virtual events offer many advantages that will be every bit relevant in the future, especially in the context of international business.
Read more at: https://www.aventri.com/blog/virtual-booth-how-to-recreate-face-to-face-interactions
The global pandemic started over a year ago. Due to safety concerns, the world stopped. Work, travel, entertainment, and events came to a screeching halt indefinitely. Fortunately, the world has worked diligently to stop the spread of the pandemic so that everyone can return to some semblance of a normal life.
Last month, Informa Markets MAGIC Pop-Up event in Orlando, Florida, using Aventri’s best-in-class technology, took a large, successful leap in the right direction. This event was one of the first trade show organizers to produce a live trade event in North America since the pandemic lockdowns.
Read more at: https://www.aventri.com/blog/how-to-safely-return-to-live-meetings-and-events-in-a-post-pandemic-world
Fortunately, most virtual event challenges can be solved by choosing a virtual event platform that helps organizers and sponsors realize the long-term benefits of taking things online. After all, virtual events are here to stay, simply because they make sense in today’s globalized business environment. Even when in-person events do make a comeback, virtual events will continue to allow businesses to reach out to attendees remotely, all over the world. Statistical data collected by Event Manager Blog reveals that more than 70% of event organizers said once they do go back to business the majority of their events will be hybrid, incorporating both in-person and virtual components.
Read more at: https://www.aventri.com/blog/how-to-overcome-the-biggest-challenges-of-virtual-events
When organizing an event, there are a lot of moving pieces to consider. As the organizer, you could manually handle all of the various aspects of the event including ticket sales, registration, analytics, etc. Alternatively, you could integrate various software services to automate as many parts of the process as possible.
In this article, we will define what an event software integration is, outline the benefits of software integration, and investigate 21 event software integrations that professionals can utilize for their next event.
Read more at: https://www.aventri.com/blog/event-software-integrations
Conversations about personalization within the attendee journey generally relate to features such as segmented communications, personalized schedules, and more qualified matchmaking.
However, hybrid events — which will likely become the norm in the near future — are poised to usher in a whole new level of personalization when it comes to how attendees consume content.
There is still much uncertainty around what hybrid events will look like and the best practices for engaging hybrid audiences, but it’s already clear that they offer new personalization opportunities.
Read more at: https://www.eventmanagerblog.com/hybrid-events-next-wave-in-personalization
When it comes to the buzz around virtual events, most of the focus has been on giving audiences easier, more affordable access. And in turn, this means a wider reach for event organizers. What is often overlooked, however, is how all of this online connectivity translates to a trove of data that can be mined for marketing insights.
In the past when in-person events dominated, most hard data came down to simple ticket sale numbers. Post-event surveys were one of the few tools that allowed event planners to measure attendee satisfaction and engagement, and hitting on the right questions to ask was challenge enough, never mind actually getting attendees to answer them.
Read more at: https://www.eventmanagerblog.com/virtual-event-data-roi-accountability
Zoom quickly became the go-to video conferencing platform during Covid-imposed quarantines and work from home orders last year, but event professionals just as quickly realized its limitations and moved to more robust virtual event providers.
That hasn’t stopped Zoom from trying to capitalize on the virtual events market, albeit a bit late. Last October, the company released OnZoom, a virtual event marketplace that was designed to help mainly small businesses and entrepreneurs pivot events like fitness classes and art lessons online and monetize them — à la Eventbrite.
Read more at: https://www.eventmanagerblog.com/zoom-virtual-event-platform-launch
Today, as the pandemic subsidies in many countries, the focus is shifting again back towards in-person events. That said, for the foreseeable future, event planners will need to be prepared to continue providing virtual experiences. Eventually, however, in-person events will become popular as they once were, but that is not to suggest virtual events are going anywhere soon.
The future of event marketing and management is undoubtedly the hybrid approach. As such, event planners should be ready to present to both in-person and virtual attendees. After all, the unique benefits of virtual events, such as reduced costs and greater accessibility are things that will apply long after the pandemic.
Read more at: https://www.aventri.com/blog/omnichannel-event-marketing-strategy
Both established event tech companies and new startups have experienced a lot of growth and funding throughout the pandemic, and the momentum hasn’t stopped. KUDO, a video conferencing platform that provides live interpretation in over 100 languages and 147 sign languages, closed out a $21 million Series A funding round last month.
KUDO was founded in 2017, before Covid forced virtual events onto the industry, and previously raised $6 million in seed funding in July 2020. This most recent investment round at $21 million ended up oversubscribed — according to KUDO CEO Fardad Zabetian, they initially only intended to raise $15 million — which is relatively uncommon and speaks to the interest that the company has drummed up.
Read more at: https://www.eventmanagerblog.com/kudo-raises-21-million
Virtual event tech has introduced a number of new vehicles for events and content, from public video broadcasts to private product demos to be consumed from the comfort of your couch.
While some of these developments have left many event planners nonplussed, tech providers across the board (predictably) report encouraging engagement metrics that are likely to win the favor of event and marketing stakeholders. And the pressure to explore these formats will only increase as the tech gets better.
Read more at: https://www.eventmanagerblog.com/365-engagement-virtual-event-communities
Trade shows have had a difficult time transitioning to virtual throughout the pandemic, with lead generation in particular presenting a major challenge.
Sponsors and exhibitors have shared many of the issues associated with trying to generate leads at virtual trade shows and conferences, including the lack of incentive for attendees to explore booths the way they would at a live show and the lack of features driving them to virtual booths on the virtual event platform.
In addition, pricing for virtual sponsorship tiers is often comparable to those for live events, which means that sponsors get a lot less bang for their buck.
Read more at: https://www.eventmanagerblog.com/virtual-lead-capture
Reach was cited by most planners as the most promising benefit of virtual events. Most B2B events, from corporate user conferences to association trade shows, rely on reach to maximize their stakeholders’ longtail ROI in the form of future conversions. In virtual events, the focus is less on direct profit from the event itself, and more on future revenue from sales down the line.
But if EventMB’s latest research is any indicator, virtual events have yet to deliver on the promise of a higher reach.
Read more at: https://www.eventmanagerblog.com/make-money-virtual-events-without-ticket-fees
We’ve always had webinars, but now, the humble webinar has been joined by a new type of event – a virtual event.
According to a survey conducted by PCMA, 79% of event planners are going virtual. From virtual meetings to virtual conferences, the meetings and events industry has transformed in the last few months and is embracing new forms of event marketing and management technology.
Read more at: https://www.cvent.com/en/blog/events/virtual-event-ideas
In the past few weeks, there have been numerous virtual events and sessions being hosted, whether that’s music concerts, business conferences or entrepreneurial talks. People are realizing that virtual events are easier and cheaper to attend, while still getting an amazing experience.
At Eventtus, we have always been adapting to the market to meet customers’ needs, and proactive in taking innovative initiatives that transform the norm. That’s why when events were cancelled and postponed due to the COVID-19 outbreak and event planners started being concerned about the industry, we took the responsibility to do our thorough research and come up with a new, exclusive product that facilitates and evolves the future of events.
Read more at: https://eventtus.com/blog/virtual-events-live-streaming-videos-virtual-event-platform-virtual-conference-best-practices/
Throughout the past months, event planners who used to host in-person events started going live on different platforms such as Zoom, Facebook and Youtube instead, and many experts are now creating online content that wasn’t present in this format before. Since the whole world is not moving with the fast pace of before, now is the time to create and inspire.
While webinars have become quite popular these days as they have advantages such as being easy and inexpensive to organize, they don’t really provide the full experience of an event to an audience that used to attend in-person events before.
Read more at: https://eventtus.com/blog/virtual-events-vs-webinars-virtual-event-platform-virtual-conference-best-practices/
Have you ever wondered what the virtual conference best practices are?
Virtual conferences are making headway as part of the virtual events industry, which was estimated at $78 billion in 2019. The industry is forecast to surge to over $400 billion by 2027! (Grand View Research)
But to launch a successful event or conference, there are a few best practices to follow.
If you’ve ever had to do digital marketing work, you’ve probably researched what the best practices were for posting and using different platforms. Plus you’ve had to experiment a little to see what works for you.
Read more at: https://eventtus.com/blog/virtual-conference-best-practices/
Dedicated to providing educational accreditation and certification programs that protect and elevate the quality of veterinary care, the American Veterinary Medical Association (AVMA) offers its members a wide range of opportunities for professional development. The annual AVMA Convention is the organization’s flagship event, offering best-in-class continuing education that includes lectures, workshops, panels, and even hands-on labs taught by experts in veterinary medicine.
Read more at: https://blog.hubb.me/avma-virtual-convention-case-study
Over this past year, we’ve put together a lot of virtual event guides, checklists, playbooks, and other helpful resources. So we wanted to both look back at all the resources we’ve created as well as provide a single location where you can find all these resources. Because here at Hubb we’re all about freeing event planners from tedious, time-consuming tasks so they can get back to doing what they do best, crafting incredible events.
Read more at: https://blog.hubb.me/virtual-event-toolkit
Event software company, CadmiumCD, today announced expanded matchmaking and networking capabilities on the eventScribe Live platform for hybrid and virtual events. The new capabilities deliver personalized experiences to attendees and create more opportunities for 1-to-1 engagement through text and video chats.
“We are thrilled to deliver these personalized experiences to attendees on eventScribe Live,” says CadmiumCD Co-Founder and President, Michelle Wyatt. “
Read more at: https://www.cadmiumcd.com/blog/cadmiumcd-launches-new-matchmaking-and-networking-capabilities-that-facilitate-personalized-attendee-experiences/
One good thing came to the event industry from 2020: The year brought us a slew of new virtual event technologies in an effort to keep events alive, even if it’s online. But finding the perfect virtual event platform is a true matchmaking game. From interactive features to functionality to branding capabilities to the platform’s overall appearance, there’s a lot to consider and even more to choose from—but that’s where we come in.
Here, we’ve rounded up 50 virtual event platforms to consider for your next digital shindig.
Read more at: https://www.bizbash.com/event-tech-virtual/hybrid-virtual-event-production/article/21307528/50-virtual-event-platforms-to-consider-for-your-next-online-gathering
Attendee engagement may be the single most important component of any event—and those efforts shouldn’t end when people walk out the door. And in the expanded world of virtual and hybrid events, the possibilities for year-round engagement are even greater. When attendees aren’t limited by location, the door opens to new options for content sharing, ongoing mini events and podcasts, creative networking opportunities and much more.
Read more at: https://www.bizbash.com/production-strategy/strategy/article/21354218/6-ideas-for-engaging-event-attendees-yearround
While the comeback of live events is looking more promising, many event and meeting professionals don’t plan on kicking their newfound virtual skills to the curb. Here, industry pros from across the United States and Canada share their plans and bonus tips for merging virtual and in-person components into future gatherings.
Joe Schwinger, Founder, MeetingPlay, Frederick, Md.
“What we love about the virtual world is that it empowers attendees to have a voice. Historically, it would be hard for an event attendee to stand up and say something in the middle of a keynote, but with virtual events and all the engagement tools we wrap around the content, attendees have a powerful voice and can be heard loud and clear.
Read more at: https://www.bizbash.com/production-strategy/opinion-experts/article/21378650/how-event-pros-plan-on-fusing-virtual-and-inperson-elements-at-live-events
While everyone—especially event professionals—is eager to get back to experiencing in-person events, the industry still has mountains of event safety measures to climb and perfect before exhibit halls can be filled once again with attendees, vendors and more. A new-to-market technology making that mountain look like a far more optimistic molehill? Health Pass from touchless identification platform CLEAR.
Like a passport or driver’s license but for your health, the technology is easily accessed via CLEAR’s mobile app.
Read more at: https://www.bizbash.com/production-strategy/event-management/article/21283081/how-clears-new-health-pass-technology-can-streamline-covid19-health-screenings-at-live-events
BizBash’s technology-related reporting has centered around a number of different topics lately, ranging from new tech that can streamline health screenings to a look at why LED walls will trump video projection as live events return. We also highlighted an event tech company that’s repurposing old headphones into earmuffs for the homeless, and checked out how a recent art festival used AR technology to create a COVID-safe experience.
Read more at: https://www.bizbash.com/event-tech-virtual/event-tech-tools/article/21307298/event-technology-news-from-concept3d-crowdsync-technology-vfairs-social-hour-and-more
As we all struggle to know what the future of events looks like, one thing is clear—technology will be a major player at any gathering for the foreseeable future. To get a glimpse inside the crystal ball, BizBash chatted with the CEOs of four top event technology companies. The group discussed the future of hybrid events, what attendees want now, the most important things to keep in mind during the planning process and what every event producer needs to know about technology today.
Read more at: https://www.bizbash.com/event-tech-virtual/event-tech-tools/article/21342595/the-future-of-event-tech-4-industry-leaders-discuss-what-every-planner-should-know-now
As the event industry begins to slowly reopen, it’s easy to get lost in the excitement and put all our virtual knowledge learned last year to the side—but don’t! With hybrid events expected to be the trend this year, virtual attendees aren’t going anywhere. Looking for some inspiration on how to build out an equally engaging experience for your online guests as you are for in-person eventgoers? Keep scrolling for a few tech-forward ideas from brands like Apartment Therapy, Create & Cultivate, Walmart and more.
Read more at: https://www.bizbash.com/event-tech-virtual/hybrid-virtual-event-production/media-gallery/21342778/10-clever-virtual-event-ideas-you-may-have-missed
With so many virtual event platforms on the market, it can be hard to learn what’s right for you. Enter: Virtway Events, the world’s largest, most accessible, and most customizable 3D virtual platform on the market. Virtway has been building 3D communications platforms for over two decades, and the company’s unique in-house technology can be used to create fully personalized, engagement-driven gatherings ranging from virtual trade shows, conferences, and corporate meetings to employee training and on-boarding, webinars, and collaborative activities.
Read more at: https://www.bizbash.com/sponsored/article/21342871/virtway-events-craving-virtual-event-engagement-look-to-virtway-events