From battling the elements to challenging technical logistics, planning an outdoor event poses a unique set of challenges for event managers. So, whether you’re hosting a charity fundraiser, sporting event, or music festival, covering all bases when it comes to your event equipment is key to giving vendors and attendees a memorable experience (for all the right reasons).
From film, theatre and media to events and presentations, lighting has always played a critical role in directing audience attention. Lighting, especially when in the hands of an experienced AV company or technician, can create ambiance and can boost audience engagement by framing and making transitions from topic to topic seamless from start to finish.
Below are 6 cost-effective ways to take advantage of lighting that you might find useful as you plan your next event.
Marjorie Randell-Silver, from Copper Leaf Productions, was the producer and creative director who successfully steered this October event from a tent to a non-traditional venue, but one that provided a great experience for the audience.
Lighting design was key to the success of this fundraising event. There were five thematic colors for the campaign and AVFX lighting designers Brad and Stephanie used these colors to accentuate the architecture and add interest to the room.
More information: https://www.avfx.com/lighting-design-key-event-success/
Bradford Lowery is the Lead Lighting Designer at AVFX and shares his thoughts on lighting in the trade show exhibit space. He has worked on show floors across the country and has some insights into what works best.
Below is Video Transcription
The most important thing when considering lighting for a trade show is that you need light.
If you have banners and signage, they need to be seen in the right light to make them look like the same Pantone colors you have on your website.
View video at: https://www.avfx.com/trade-show-lighting/
We share our AMP Newsletter every quarter to inspire your next event by showing you the great work that’s been happening across our regions. In this edition we highlight an unforgettable projection mapping experience we delivered in Cairns, a Vintage Circus themed gala and Perth’s Men In Black Ball turned 11!
The right technology can take your event from good to great. It can help you create immersive, engaging events that everyone talks about and help you better communicate and connect with your audience. It can wow your audience during a presentation, turn entertainment into a piece of art, enhance stage sets to become amazing visual experiences, or engage your audience by making them active participants.
From the Hoover Dam to St. Peter’s Basilica at the Vatican, projection mapping events continue to take awe-inspiring light shows to new heights—and surfaces—all over the world. Here, a roundup of nine dazzling projection events to inspire your portfolio in 2016.