What Matters Most in Trade Show Lighting

Bradford Lowery is the Lead Lighting Designer at AVFX and shares his thoughts on lighting in the trade show exhibit space. He has worked on show floors across the country and has some insights into what works best.

Below is Video Transcription
The most important thing when considering lighting for a trade show is that you need light.

If you have banners and signage, they need to be seen in the right light to make them look like the same Pantone colors you have on your website.

View video at: https://www.avfx.com/trade-show-lighting/

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