Your event strategy, like any marketing campaign, is cyclical.
The event lifecycle is built on a straightforward premise: build, measure, learn and build again.
This doesn’t mean you just “do it all over again.” Each event is an opportunity to improve off of the previous one. To flourish in the hearts and minds of your attendees and to conquer your campaign KPIs.
Read more at: https://blog.bizzabo.com/kpis-to-measure-event-success