Is Event Tech Evolving to Pit Event Planners Against Their Competition?

When the pandemic kiboshed large physical gatherings, event technology providers stepped up to shepherd planners through the unfamiliar terrain of virtual events.

To do this, they closely followed the playbooks of major digital media platforms that came before them. Livestreams were enhanced with ‘likes’ and other reactions common to social media platforms like Instagram. On demand content libraries took familiar formats from media streaming platforms like YouTube and Netflix.

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