Six Proven Strategies for Delivering Real Value to Sponsors in a Virtual or Hybrid Event
But today, what has changed is the medium. Now, virtual events center around video content, and up to 80 percent of it will be consumed on demand after the event concludes.
Attendees’ video content habits have evolved on content streaming platforms in their daily lives, like YouTube, where they have learned to reach straight for the “Skip ad” button until the video content they came for begins to play. People generally have little patience for being marketed to when they come for interesting takeaways and actionable advice.
Read more at: https://www.eventmanagerblog.com/strategies-sponsors-virtual-event/