See How One Brand Used 15 Drones to Reveal Its New Car

With press attendance at the Los Angeles Auto Show nearly doubling over the past four years and consumer attendance nearing one million attendees, it can be hard for automakers to communicate their messages over the noise of events and promotions. The key is coming up with an approach that is fully differentiated from anything attendees are likely to see during the busy show calendar period—and ideally, unlike anything they’ve seen before.

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