Inside TED’s Unconventional App Strategy


Since its inception in 1984, the TED Conference has been known for being a model of innovation—in format, content, layout, interactivity, and more. So it’s not surprising that its conference app is also, well, uniquely TED. It’s designed by an in-house team with a singular focus on serving attendee needs. And while other conference and event hosts may share that mindset, for TED it manifests itself in ways that are uncommon.

More information: http://www.bizbash.com/inside-teds-unconventional-app-strategy/new-york/story/31827#.WP2PoUV96M8

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