XENOM the Decathlon of Fitness™ launches this weekend at Olympia
XENOM the Decathlon of Fitness™ launches this weekend at Olympia with an array of top-class athletes competing from around the...
Month: August 2026
What August’s most-read stories reveal about current event industry priorities
Background and context As the events sector continues to adapt to changing audience expectations and economic pressures, trade media remain...
Sennheiser and Mercedes-Benz extend collaboration into gaming-focused in-car audio
Background and context Sennheiser and Mercedes-Benz are extending their existing collaboration into the gaming sector, building on previous work around...
Sennheiser and Mercedes‑Benz expand collaboration into in-car gaming audio
Background and context The line between automotive design, home entertainment and gaming continues to blur, as manufacturers compete to turn...
Sennheiser and Mercedes-Benz explore in-car gaming audio collaboration
Background and context Audio specialist Sennheiser and automotive manufacturer Mercedes-Benz are expanding their collaboration into the gaming space, aiming to...
US event technology sector sees leadership shifts and new format launches
Background and context The US event and live production sector is entering a new phase of consolidation and experimentation, with...
Canadian event sector showcases association outreach, public experiences, and sustainability focus
Background and context Canada’s event and meetings sector is using a mix of association outreach, large-scale public gatherings, and education-focused...
Create & Cultivate CEO outlines practical framework for women-focused events
Background and context Women-focused events have become a significant segment of the wider business and lifestyle conference market, with organizers...
Sennheiser and Neumann showcase new professional audio tools at PLASA Show London
Background and context PLASA Show London remains one of the key European events for live entertainment technology, drawing audio, lighting,...
AIME refreshes brand identity amid continued growth
Asia Pacific Incentives and Meetings Event (AIME), widely recognised as the region’s largest and longest-running business events trade show, has...
IBTM Ignite to Rejoin IBTM World 2026 With Investor Focus
IBTM Ignite, a programme designed to link investors with emerging businesses across the global events ecosystem, is set to return...
AI Sales Platform Targets Event Sponsorship and Exhibitor Growth
Artificial intelligence continues to move deeper into the commercial engine of the events sector, with new tools emerging to automate...
Skiddle and AIF launch bursary for UK micro festivals
Independent festival organisers running very small and micro events in the UK are being invited to apply for a renewed...
Scratch Creative seeks production manager for live brand experiences
Independent design and production studio Scratch Creative is recruiting a production manager to support its growing portfolio of retail, experiential...
Designing Event Registration That Adapts After Launch
For many organisers, opening event registration is less a finish line and more the start of an evolving process. Once...
Speaker lineup announced for Unique Venues of London 2026 showcase
Organisers of the Unique Venues of London Showcase have announced the first speakers for the 2026 edition of the event,...
Brands test new campus strategies to reach Gen Z students
Background and context As in-person life on U.S. college campuses has rebounded, brands are revisiting physical activations as a way...
RF coordination tool supports demanding back-to-back rock tours
Background and context Running two major rock tours back-to-back places heavy demands on wireless audio planning, especially as venues become...
Sennheiser Spectera supports complex RF demands on Puscifer and A Perfect Circle tours
Background and context Touring productions are facing increasingly dense RF (radio frequency) environments, driven by the growing number of wireless...
RF management platform supports back-to-back tours for Puscifer and A Perfect Circle
Background and context Successive arena and theatre tours are placing increasing pressure on RF coordination teams, who must manage dense...
Sennheiser audio selected for new Mercedes‑Benz electric SUV
Background and context Sennheiser, traditionally known in the professional audio and live events market, is extending its presence in the...
Sennheiser brings Ambeo 3D audio to new Mercedes‑Benz models
Background and context Sennheiser is expanding the reach of its Ambeo immersive audio technology beyond cinemas, home systems and live...
Sennheiser Group outlines 2026 broadcast and event audio strategy for IBC
Background and context The International Broadcasting Convention (IBC) in Amsterdam remains one of the key events where audio and video...
IWM Group adds vintage bus arrivals to London event offering
IWM Group has introduced a heritage transport option for private events at its London venues, working with catering partner Restaurant...
Onsite event tech judged in the first 90 seconds
For many attendees, the first 90 seconds at the registration desk define their perception of an entire event. The speed...
Moving canal performance in Beijing adopts discreet L-Acoustics audio system
Background and context Beijing’s Tongzhou district, historically the northern terminus of China’s Grand Canal, is now the site of a...
Highmark Mann upgrades lawn audio with compact L-Acoustics L2D arrays
Background and context The Highmark Mann Center for the Performing Arts in Philadelphia has marked its 50th anniversary with a...
Creative experiential concepts emerging from recent brand activations
Background and context Experiential marketing continues to be a core strategy for brands aiming to stand out in a crowded...
Leadership changes and philanthropic initiatives shape U.S. event industry
Background and context A series of leadership moves and high-profile initiatives are reshaping parts of the U.S. event and experiential...
Major Canadian events expand with new venues and immersive experiences
Background and context Canada's live events sector is entering a new phase of experimentation with formats, venues, and audience engagement...
