How can you extend the value of events in the hybrid era? In a roundtable event, we posed this question to three of today’s top event leaders:
- Sarah Reed, Senior Director of Global Strategic Events at Zendesk, told us about her experimentation with event types. By installing event guardrails, she honed in on a handful of optimal formats.
- Jessica Vogol, Vice President of Marketing at Movable Ink, revealed how leading organizations break out hybrid budgets into two distinct events—in-person and virtual.
- David Moricca, Founder and CEO at Socialive and our co-host for the event, unpacked what it takes to convert an event’s worth of content into usable long-term marketing assets.
Read similar stories at: https://eventtechnology.org/category/technology-news/audience-response-news/