The most common way to calculate event ROI is by determining the total cost of your event – that means calculating all costs, including event venues for in-person and hybrid events to online platforms for hybrid and virtual events. Once you have this number, subtract the total revenue from the event, which will equal the profit. Take this number and divide it by the total cost of the event. Lastly, multiply this number by 100 for the percentage ROI.
While the past year and a half has been extremely difficult for event organizers, the pandemic has also accelerated the shift towards digital transformation. That being said, it is not all about using digital tech to keep business-critical events going in some form. As the pandemic wanes, organizers are shifting their focus from short-term survival to long-term success. Hybrid events play a central role in that long-term strategy, and here’s why:
Read more at: https://www.aventri.com/blog/benefits-of-hybrid-events
A step-by-step guide to building an event budget.
An event budget is an estimation of expenses and revenues associated with your event. It is a forecast of how much your event will cost and how much it will generate, detailed by categories.
Creating an event budget can seem like a tedious task, but it is undoubtedly an imperative one. It helps planners monitor their expenses and keep them under control, getting a better understanding of what is within their means and supporting spending decisions.
While in-person meetings will never go away, virtual and hybrid (in-person combined with virtual) models are becoming more common.
Unique considerations accompany both virtual and hybrid meetings. Which model you select rests on which one will best achieve the goals and objectives of your meeting. Here are some key considerations as you incorporate hybrid and virtual into your event program.
With events going fully-digital in 2020, the prospect of re-introducing the in-person element to events is becoming an exciting (albeit a little scary) reality for planners and marketers. Though people are certainly craving that face-to-face experience, in-person gatherings will be small scale and largely local for the forceable future – and hybrid events with both digital and in-person elements will play an invaluable role in rounding out those experiences.
There is a lot to video, especially as we move into hybrid events. For virtual attendees, video is how your audience will consume the majority of your event. For your live attendees, unless your event is a networking dinner or gala, the same could be true for them. To help you make the most out of your event’s video content, we created a data sheet with a few different ways you can deploy it to your audience.
A flawless and impactful experience is what every planner wants for their audience. One of the most important factors to deliver this experience is high-quality production. It’s what will give your content a sense of place, a sense of professionalism, a sense that you are experiencing something special. And as we move in to an age of hybrid events, it is also one of the main tools to connect the virtual and in-person audiences.
The evolving event landscape and the rapid shift to hybrid and onsite-only events present event planners with a mix of uncertainty and opportunity. Taking full advantage of the recovery while minimizing the risk of a misstep means shifting skill sets and new talking points in partner-sourcing discussions.
But it has also created a simplicity market wherein the ability for a provider to manage things behind the scenes is a valuable differentiator. In 2020, this resulted in planners leaning heavily on their tech providers to fill the gaps:
Read more at: https://www.eventmanagerblog.com/event-tech-offers-av
As virtual and hybrid events become the norm, planners are going to need to make data-driven decisions about where to double down, especially when it comes to in-person events that historically did not offer the most efficient or reliable methods for collecting lead information. Virtual events and digital components of hybrid events promise massive reach due to increased access, but this also means more prospects that may have varying levels of interest in the event content.
Event professionals across the industry spent much of the last 15 months upskilling as events moved online and production value became a key differentiator. To lessen the burden and respond to market demand, event tech companies upskilled in kind, adding to their standard offerings a level of production support that ranged from dedicated virtual production coordinators to entire virtual production studios in remote venues.
But what becomes of these investments in the wake of rapidly returning in-person events?
If, like many businesses, you’ve considered hybrid events as part of your marketing strategy, then you need a hybrid event checklist.
This checklist helps you stay focused on every detail in your hybrid event.
As people and businesses alike look to the summer months as a time for exploring new opportunities, connecting, and reconnecting, hybrid events are likely to increase.
Read more at: https://eventtus.com/blog/hybrid-event-checklist/
For creators in the music industry, 2020 was all about agility and adaptability. In the face of canceled or postponed live events, attendees were more hungry for entertainment than ever. Many concerts and festivals responded with online content, but they soon found that bringing the music to people in their homes presented a whole new set of challenges, from technical issues to keeping people engaged.
As restrictions on in-person events are being lifted in certain communities, live events are becoming a possibility again — but not everyone will be ready to return to in-person gatherings just yet. Accommodating both the eager-to-socialize and the more cautious attendees can be key to leveling up your event creation game. Hybrid events, which can be enjoyed either in-person or virtually, do just that.
With many event venues beginning to reopen across the country and some restrictions on public gatherings being loosened, you may think it’s time to return to only in-person events and leave the streaming tech behind once and for all. After all, the cameras, microphones, and wiring needed to pull off first-class hybrid and virtual events are just one more thing for you to worry about, right?
Not necessarily. Even as live events return, many audiences will continue to be interested in virtual events, because they usually offer unique experiences.
In light of unprecedented disruption in recent times, many business leaders continue to view virtual events as a temporary fix, rather than a long-term solution. However, even though in-person events will eventually make a return, that does not mean virtual and hybrid events will be relegated to the past. After all, virtual events offer many advantages that will be every bit relevant in the future, especially in the context of international business.
Conversations about personalization within the attendee journey generally relate to features such as segmented communications, personalized schedules, and more qualified matchmaking.
However, hybrid events — which will likely become the norm in the near future — are poised to usher in a whole new level of personalization when it comes to how attendees consume content.
There is still much uncertainty around what hybrid events will look like and the best practices for engaging hybrid audiences, but it’s already clear that they offer new personalization opportunities.
BizBash’s technology-related reporting has centered around a number of different topics lately, ranging from new tech that can streamline health screenings to a look at why LED walls will trump video projection as live events return. We also highlighted an event tech company that’s repurposing old headphones into earmuffs for the homeless, and checked out how a recent art festival used AR technology to create a COVID-safe experience.
Virtual events are growing in number and capabilities but many businesses are still looking for better opportunities or rather alternatives. One such alternative is: hybrid events.
As the world begins to sort-of adapt to the coronavirus pandemic, realizing that it’s not a temporary thing but rather a long-term situation, businesses, sectors, and industries are adapting to the new normal.
In the virtual events industry, one of those forms of adapting is the rise and development of hybrid event
Read more at: https://eventtus.com/blog/successful-hybrid-events/
Did you know that the virtual events industry is expected to exceed $400 billion by 2027?
The latest data from Grand View Research shows exactly that. It’s a whopping growth from the $78 billion reported for 2019.
But this shouldn’t come as a surprise. With the coronavirus pandemic forcing people to stay at home for almost a year – and with new strains emerging, virtual events are here to stay.
Read more at: https://eventtus.com/blog/virtual-event-statistics/
There’s no doubt about it, 2020 was a rough year. Many industries and professionals were hit hard by the pandemic, but perhaps none more so than the live event industry. However, when adversity comes to call, you can choose to lie down and take a beating, or you can adjust and thrive. Transitioning from live events to virtual or hybrid ones is no easy feat. But if you’re considering hosting your first virtual event, you don’t have to do it alone. Our team is uniquely equipped to help you adjust to the virtual arena and make your virtual event a memorable experience that you, your vendors, sponsors, and attendees will never forget.
One of the most important benefits of virtual events is that, much like any other digital marketing activity, they generate a wealth of valuable data about attendee engagement and more. This information is far easier to capture when events are held online since every action is trackable. That said, it is also important to collect offline event data in the case of hybrid and in-person events. But, regardless of how you collect event data, the challenge lies in demystifying it to drive smarter decision-making and determine event ROI, and that’s where virtual event metrics and analytics come in.
A year ago, the events industry had no choice but to master the art of virtual events. As restrictions are slowly lifting and the worst is hopefully behind us, we can glimpse into the future of post-Covid events. Our hosts Will and Brandt are event industry experts, so believe them when they say that the next big industry standard is hybrid events.
One of the greatest challenges the future poses is hybrid event interactions. How can we bridge the gap between the virtual and the in-person audience? The last thing we want is for the virtual guests to feel like flies on the wall or as if they were sitting at the kids’ table, as Brandt cleverly put it. But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences.
Read more at: https://helloendless.com/hybrid-event-interactions/
While most of us have grown used to socially distant virtual events over the past year, people are becoming increasingly wary of how much time they spend in front of the screen. Leaving an event is always just a click away, which is why you need to follow the best practices when learning how to host a virtual networking event.
With that in mind, here are eight proven virtual networking event ideas to bring high engagement levels to virtual and hybrid events:
As the event industry slowly begins to move into hybrid events after a year of being relegated almost entirely to virtual, planners and tech providers are facing a new set of challenges.
In particular, there has been an ongoing debate as to the extent to which in-person and remote audiences should — and want to be — mixed during hybrid events. At least in the short-term, most in-person events will rely on a virtual component, with higher expectations from remote participants than ever before.
To put it simply, 2020 was a rough year for just about everyone, including those in the hospitality and events industry. Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business.
Building on months of experience and some realistic expectations on global health trends, it’s not a matter of if, but how, the meetings and events industry will continue to experiment and change in 2021 and beyond. The tough part is: There’s still a lot to learn.
Welcome to the 2021 event technology guide. Here you’ll learn how to choose the right event technology for your next event to support your desired event outcomes.
What is Event Technology?
Event technology is any digital tool that helps you plan and produce an event. Some examples are event management software, engagement tools, virtual platforms, streaming services, and mobile event apps.
Read more at: https://blog.bizzabo.com/event-technology-guide
Almost 6,000 event marketers registered for (Almost) HYBRID to discuss the future of events. Here’s what we took away from our second virtual summit.
Last week, thousands of event marketing professionals from all over the world tuned in live for our second virtual summit: (Almost) HYBRID. Speakers from CNBC, Burning Man, IBM, and more joined us to share their insights and perspectives on the hybrid future of events.
Read more at: https://blog.bizzabo.com/hybrid-event-takeaways-2021
How to choose the right format for your conference or trade show, create cross-channel experiences for attendees, and build the perfect software platform for your hybrid events in 2021 and beyond.
With the uncertainty surrounding the ongoing pandemic, many trade shows and conferences and deciding to plan for hybrid events in 2021. Hybrid events give meeting planners the best of both worlds, as they can accommodate attendees who are unwilling or unable to travel, and still provide an in-person experience for those who are able to make it to the show.
The manner in which events are being conceptualized in the wake of the COVID-19 pandemic is vastly different from what it once used to be. While all forms of in-house events have virtually stopped, live events have spiked like never before. Almost all events have been shifted to video communication services like GEVME Live, Zoom, Skype or Cisco Webex which lets users organize live digital events.