We all recognize that events can be huge lead generators, but not every lead is a good lead. An attendee shows up at our booth and we scan them in exchange for a t-shirt. Are they interested in our product or do they just want the shirt?
Weeding out the qualified leads is the key to getting a return on your event investment, but the process has taken a lot of time and legwork in the past. That has changed with the emergence of virtual events. Because of the new set of tools built into virtual events, your next conference, trade show, or summit can be a huge data generator, producing tons of qualified leads, determining which elements of the event were most successful, guiding future sales and marketing efforts, and more accurately calculating an event’s ROI.