How has technology changed the event industry? Well, whether it’s a music gig, flower-arranging workshop, or art exhibition, technology has been key to holding successful events during the COVID-19 pandemic, enabling creators to adapt to unforeseen circumstances and meet consumer demands. It’s even brought new and exciting opportunities, as virtual events have reached wider audiences from across the globe.
Event technology is evolving faster than ever before—and for good reason. Today, 90% of event professionals agree that technology can have a positive impact on the success of their events. With the rise of virtual events and hybrid events, many teams recognize that the right tech solutions can take their event experience to a whole new level. In fact, one study even found that event technology can increase event attendance by 20 percent and productivity by 27 percent.
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We all recognize that events can be huge lead generators, but not every lead is a good lead. An attendee shows up at our booth and we scan them in exchange for a t-shirt. Are they interested in our product or do they just want the shirt?
Weeding out the qualified leads is the key to getting a return on your event investment, but the process has taken a lot of time and legwork in the past. That has changed with the emergence of virtual events. Because of the new set of tools built into virtual events, your next conference, trade show, or summit can be a huge data generator, producing tons of qualified leads, determining which elements of the event were most successful, guiding future sales and marketing efforts, and more accurately calculating an event’s ROI.
As often as we hear it, it’s true. Technology can help achieve a well-rounded event and transform the onsite experience – whether the objective is to enhance human connections, captivate attendees, customize spaces or design frictionless visitor experiences. As we strive to stay relevant in an ever-changing events marketplace, here are some technology trends we’re using to make in-person experiences even more powerful, meaningful and efficient.
Technology is constantly evolving. And with social distancing required to prevent the spread of COVID-19, the meetings and events industry, among all others, has become even more reliant on it. A permanent state of iteration paired with this new dependency equals new and ever-changing trends.
Below, we highlight current meetings and events technology for virtual, hybrid and live experiences.
Your event is over? You did it! But once it takes a lot of time and effort to plan and host, it makes sense to measure your event ROI in order to understand how successful your event has been. We’ll show you how to analyse your event success and demonstrate return on investment.
Planning a successful event is hard.
The country is home to thousands of spectacular events that attract attendees from all over the world, so if you want to have any chance of standing out, you need to keep looking for ways to make your events better and more interesting than everyone else’s. Luckily, advances in technology have completely revolutionized how event planners put together events.
No one wants to carry around anything they don’t absolutely need nowadays, and with the myriad of technologies that enable you to leave your wallet at home, there’s really no reason to.
However, despite the annoyance of having a bulky wallet in your pocket or bag throughout a regular day, there’s nothing more aggravating than having two hands full of swag and a badge hanging around your neck, and attempting to try and find your wallet amid piles of stuff, all in order to buy a $2 water bottle.
In recent years, with the help of virtual and augmented reality, experiential marketing has become one of the top ways to market a brand across industries. But because the nature of experiential marketing is rooted in onsite, hands-on event experiences, companies and marketing agencies have struggled to properly track and measure metrics for these events.
RFID, Radio Frequency Identification, is a wireless digital data management system. To put it simply, these are chips that can be embedded in wristbands or name badges to enable attendee tracking and to simplify onsite interactions.
RFID attendee tracking systems use the benefits of RFID technology to gather business information at events like trade shows, conferences, corporate functions, and other large gatherings.