Planning a successful event is hard.
The country is home to thousands of spectacular events that attract attendees from all over the world, so if you want to have any chance of standing out, you need to keep looking for ways to make your events better and more interesting than everyone else’s. Luckily, advances in technology have completely revolutionized how event planners put together events.
No one wants to carry around anything they don’t absolutely need nowadays, and with the myriad of technologies that enable you to leave your wallet at home, there’s really no reason to.
However, despite the annoyance of having a bulky wallet in your pocket or bag throughout a regular day, there’s nothing more aggravating than having two hands full of swag and a badge hanging around your neck, and attempting to try and find your wallet amid piles of stuff, all in order to buy a $2 water bottle.
In recent years, with the help of virtual and augmented reality, experiential marketing has become one of the top ways to market a brand across industries. But because the nature of experiential marketing is rooted in onsite, hands-on event experiences, companies and marketing agencies have struggled to properly track and measure metrics for these events.
RFID, Radio Frequency Identification, is a wireless digital data management system. To put it simply, these are chips that can be embedded in wristbands or name badges to enable attendee tracking and to simplify onsite interactions.
RFID attendee tracking systems use the benefits of RFID technology to gather business information at events like trade shows, conferences, corporate functions, and other large gatherings.