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5 Marketing Trends That Will be Hot in 2017

Want the edge in 2017? Staying on top of the latest marketing trends can help catapult your events into the spotlight.

With the arrival of Generation Z as fully-fledged consumers and constant developments in technology, times are a-changing and marketers are scrambling to react.

More information: https://www.eventbrite.co.uk/blog/marketing-trends-for-events-ds00/

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Three Networking Gadgets That Are Transforming the Event Industry

The event industry has experienced a whirlwind of changes and improvements over the past decade. And, with unique technologies like virtual reality and robots becoming a part of the event landscape, that’s a trend that you can count on to continue.

More information: http://meetingpool.net/blog/2016/10/04/three-networking-gadgets-that-are-transforming-the-event-industry/

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RFID vs NFC: The Complete Guide for #EventProfs

What does it all mean?

In a nutshell – it’s simple tap and interact technology.

You may not even know it, but you’re already using RFID and NFC on a daily basis. If you use an Oyster card or a contactless credit card then you’ll be used to giving commands through a tap system. It’s as easy as that.

More information: http://www.noodlelive.com/blog/rfid-vs-nfc-the-complete-guide-for-eventprofs/

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The Business Case for A Mobile Event App

Think event tech is a luxurious expense? Think again. There’s actually a great business case for allocating budget towards a strong event app strategy. Noodle Live specialises in helping #EventProfs to navigate the tech jungle and create a versatile mobile event app that will improve the quality and outcomes of the overall event.

More information: http://www.noodlelive.com/blog/the-business-case-for-a-mobile-event-app/

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9 Event Tech Trends to Watch in 2017

#EventTech is one of the fastest moving industries around. This year’s cutting edge device could be out of date and gathering dust in six months time. But if you know what to look for, you can see some trends coming and start to prepare ahead of time, making sure you’re always offering your clients the most interesting products and solutions.

More information: http://www.noodlelive.com/blog/9-event-tech-trends-to-watch-in-2017/

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Could a Chatbot Replace the Need for an Event App?

Mobile messaging through SMS and apps like Facebook Messenger is one of the newest options for planners looking for easy, instant communication with event attendees. The communication is done through a chatbot, which is a software program that includes artificial intelligence to power automated conversations.

More information: http://www.bizbash.com/could-a-chatbot-replace-the-need-for-an-event-app/new-york/story/33387#.WIybsNJ96M8

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WRANGLER USES HOLOGRAM FOR A BIG RODEO WIN AND 32% CONVERSION RATE

I’ll admit, I’m what you’d call a city slicker. Don’t own a pair of boots. But I do know how to lasso a busy lobby full of real-life cowboys and girls, corral them around a national Brand and convert them at an impressive 32%.

More information: http://prsonas.com/wrangler-uses-hologram-for-a-big-32-conversion-rate/

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Jenni Rivera’s Hologram Debuts at Day of the Dead Event in Hollywood

Fans at the 17th annual Day of the Dead event at the Hollywood Forever Cemetery, were witnesses to a hologram of the late singer Jenni Rivera.

According to Billboard, Juan Rivera, Jenni’s younger brother, took the stage to reveal the hologram. He nervously introduced his sister, who became the first regional Mexican singer and Latin artist to have a hologram.

More information: http://www.eonline.com/news/806081/jenni-rivera-s-hologram-debuts-at-day-of-the-dead-event-in-hollywood

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The problem with mobile event apps

A survey conducted by the IMEX Group and QuickMobile in 2014 showed that 60% of planners had used a mobile app for a show at least once in the last two years. This is fairly robust research and among the tech savvy delegates at Tech Fest in London we recorded only a slight increase with 64% of our attendees responding similarly. That’s an interesting figure that explains in part the boom in the number of mobile app providers.

More information: http://www.gallusevents.co.uk/2014/12/problem-mobile-event-apps/

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Tech savvy planners on registration platforms

Trying to manage an event without an online registration system is like trying to run a car without any petrol: you will probably still get from A to B but it will be a lot more work.

The one bit of event tech a planner needs is a registration platform

More information: http://www.gallusevents.co.uk/2015/01/tech-savvy-planners-registration-platforms/

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Make the most of your event app

One of the common complaints we hear from event planners to event tech companies is that event planners “struggle to make the most of your event app”. The event app isn’t being used enough on the day. This is of course a major concern for both parties. A considerable amount of work and money will have been spent on a mobile event app. So it is in everyone’s best interest to ensure as high a take-up as possible. And if you have “sold” the use of the app to sponsors and exhibitors the need is even greater.

More information: http://www.gallusevents.co.uk/2015/04/make-the-most-of-your-event-app/

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The 6 Mobile Event Apps No #Eventprof Should Live Without

Over two-thirds of Americans own a smartphone. A study by Kleiner Perkins Caufield and Byers found that the average user checks their phone nearer to 150 times per day. Apps are your most direct vessel to building your meeting and event attendees’ attention and engagement.  As a moving piece in the world of hospitality, it’s finally time to exhale and let these mobile event apps take the wheel for a bit.

More information: http://blog.socialtables.com/event-technology/mobile-event-apps/

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Could Beacons Be A Short-Lived Event Technology?

“Beacons have received an increasing level of hype and coverage in the last couple of years for the way in which they can help to push information to users, with the added ability to create indoor navigation by using multiple beacons within a given area,” writes Adam Parry of Event Industry News. Listen to this podcast episode of Talking Events to hear the Cofounder and CEO of Grip, Tim Groot, address that question.

– See more at: http://www.eventtechbrief.com/page.cfm/action=library/libID=4/libEntryID=203/listID=1#sthash.FfrIvFum.dpuf

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New beacon enhances event analytics technology

New beacon technology brings affordable, practical tools to event analytics, helping managers organise booths and stages, set prices, and measure success.

Events are much more than just a series of booths or networking opportunities. Planners must begin by considering the physical layout of a venue, optimising space, pricing, and rental of different areas.

More information: https://www.eventindustrynews.co.uk/event-technology-news/new-beacon-enhances-event-analytics-technology/

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Intelligent Phones Will Change The Event Industry

A phone that can think, see, feel and interact with the outside world may be closer than we think. Here we attempt to look into the mind-blowing possibilities this presents for event professionals.

Read more at http://www.eventmanagerblog.com/intelligent-phones-will-change-the-event-industry#ZDw0bAm10sF7sxHt.99

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Event Security: How Technology can Help Event Professionals Plan Smarter and Manage Risk

Given the increasing vulnerability of event venues and events that involve large gatherings, it is only a matter of time before corporate event planners will have to grapple with issues of safety and security. How can corporate event organizers go about planning and managing event security?

More information: http://www.eventmobi.com/blog/2016/10/18/event-security-technology-can-help-event-professionals-plan-smarter-manage-risk/

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Not Ready To Rip Off The Band-Aid And Go Paperless? Try A Phased Event-App Adoption For Your Next Few Events

Let’s talk about some of the major reasons why your organization may not be running toward paperless, but maybe just sort of like walking towards it and window-shopping or just waiting for a reason to absolutely have to do it. There are lots of reasons why you may be hesitant to go paperless at events, despite the many benefits—it’s green, it’s efficient, and, in many cases, it can save you money.

More information: http://www.eventmobi.com/blog/2016/10/20/not-ready-rip-off-band-aid-go-paperless-try-phased-event-app-adoption-next-events/

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Expert Poll: What Event Technology Will Shape the Future of the Event Industry?

There isn’t a respected event media that hasn’t published an article about the event trends in 2016, including us (The 4 REAL Event Trends of 2016 You Should be Focusing on). However, as event organisers we need to not only keep up with the current trends but also look into the future when planning our events. Because an exceptional event needs to have that element of surprise and innovation.

More information: http://eventgenioso.com/expert-poll-what-event-technology-will-shape-the-future-of-the-event-industry/

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What attendees really want in a mobile event app—and how to make them love it

Attend any event today and most likely you’ll find a dedicated mobile app. In fact, eighty-six percent of event planners expected to have an app at their event in 2016.

But as mobile event apps become the norm, what capabilities do attendees really want? And more importantly, how do planners add new features to make them love it?

More information: https://www.eventindustrynews.co.uk/event-technology-news/attendees-really-want-mobile-event-app-make-love/

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RFID delivers a knockout fan experience at UFC® Fan Village in Ottawa

It’s not every day you get to stand face to face against world champion UFC®  athletes. However using RFID (radio frequency identification), live-event activities and social media driven technology, XOLUTION was able to excite and reward UFC fans in Ottawa.

To bring locals closer to the action, UFC set up a Fan Village outside The Arena at TD Place with RFID at the core.

More information: https://www.eventindustrynews.co.uk/event-technology-news/rfid-delivers-knockout-fan-experience-ufc-fan-village-ottawa/

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13 event tech trends to watch in 2017

Biometric data played a big part in recent activations from Ebay and Samsung. Ebay’s emotionally powered pop-up invited guests to enter biometric booths, which would help to read their body language and facial expressions to detect which products they liked the most.

More information: http://www.eventmagazine.co.uk/13-event-tech-trends-watch-2017/brands/article/1418712

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Is Your Event App Secure?

Mobile apps for meetings and events have grown into more robust, comprehensive systems than when they debuted several years ago. Early iterations were simply a digital version of a show guide, offering venue maps, agendas, and sponsor information.

More information: http://www.bizbash.com/is-your-event-app-secure/new-york/story/31971#.WHsL9NJ96M8

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6 Apps That Send Invitations Right From Your Phone

Mobile devices are increasingly becoming the tool of choice for online communications and content consumption, according to Gartner. The research and advisory company predicts that by 2018, more than 50 percent of users will use a tablet or smartphone instead of a desktop for their online activities.

More information: http://www.bizbash.com/6-apps-that-send-invitations-right-from-your-phone/new-york/story/31900

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How This Wearable Tech Device Provides Custom Marketing at Large Events

On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees. Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers.

More information: http://www.bizbash.com/how-this-wearable-tech-device-provides-custom-marketing-at-large-events/new-york/story/33107#.WHsLZNJ96M8

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Experts Weigh in on 2016’s Event Tech Trends

We’re well into 2016, and this year’s leading event technology trends are starting to take shape. We asked some of the event industry’s thought leaders about tech tools and ideas they’re excited about this year — which of these trends have you seen in action?

More information: https://www.eventbrite.com/blog/ds00-experts-weigh-in-on-2016-event-tech-trends/

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The 15 Best New Apps for Event Planners

We probably all have a number of apps on our phones and tablets that we don’t use very often (if at all).

Don’t waste space with useless applications! Now is the time to have a clear out and make way for the best and most useful apps to hit the market this year.

We compiled 15 of the most interesting apps to be published so far in 2016, helping to give your productivity a boost and make your job (and your life) a little bit easier.

More information: https://www.eventbrite.co.uk/blog/apps-for-event-planners-ds00/

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The Future of Concert Technology: 20 Tastemakers’ Predictions

Technology is changing the live music industry. Those who stay ahead of the curve have a huge opportunity to impress fans, simplify their work, and increase profit. So, how can you get smarter about using concert technology to produce and promote live shows?

More information: https://www.eventbrite.co.uk/blog/concert-technology/