One of the common complaints we hear from event planners to event tech companies is that event planners “struggle to make the most of your event app”. The event app isn’t being used enough on the day. This is of course a major concern for both parties. A considerable amount of work and money will have been spent on a mobile event app. So it is in everyone’s best interest to ensure as high a take-up as possible. And if you have “sold” the use of the app to sponsors and exhibitors the need is even greater.
More information: http://www.gallusevents.co.uk/2015/04/make-the-most-of-your-event-app/