Mobile messaging through SMS and apps like Facebook Messenger is one of the newest options for planners looking for easy, instant communication with event attendees. The communication is done through a chatbot, which is a software program that includes artificial intelligence to power automated conversations.

More information: http://www.bizbash.com/could-a-chatbot-replace-the-need-for-an-event-app/new-york/story/33387#.WIybsNJ96M8

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