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The problem with mobile event apps

A survey conducted by the IMEX Group and QuickMobile in 2014 showed that 60% of planners had used a mobile app for a show at least once in the last two years. This is fairly robust research and among the tech savvy delegates at Tech Fest in London we recorded only a slight increase with 64% of our attendees responding similarly. That’s an interesting figure that explains in part the boom in the number of mobile app providers.

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