In the few months since Apple released the iPhone 6 and unveiled its new iWatch, the tech world has been largely focused on the hardware. Much has been written about the larger screen size, increased pixel count, and of course, the future of wearables. What has gotten less coverage, but should be of far greater interest to marketers, is the software that powers these new products, specifically Apple’s decision to upgrade iBeacon technology in iOS 8.

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More information: http://www.tnooz.com/article/ibeacon-will-deliver-travel-2015/

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