Sales Kickoffs (SKOs) are a key annual programme for sales teams at most organisations. They are built to motivate, inspire, and educate the sales force, and create a rallying point to drive common goals. Sales leaders use their SKO to drive annual messages and look for these events to increase sales employee retention and drive quota attainment. And with planners typically responsible for organising 86% of internal events, they are a true team effort. As if executing these critical internal meetings wasn’t stressful enough, in our current climate, the need to hold successful virtual (and hybrid) SKOs is a reality.
When planning a virtual or hybrid event, it’s imperative to understand how virtual attendees differ from in-person attendees – or, more specifically, how their engagement differs.
During an in-person event, engagement is almost guaranteed; attendees are locked into their day-to-day schedule and are fully immersed in the event as a matter of course. But when an event goes completely or partially virtual, new digital engagement strategies are necessary to maximise attendee engagement.
Since 67% of Event Marketers measure their ROI based on attendees’ satisfaction, asking good questions in your post-event surveys is a must. Event feedback increases your subsequent projects level significantly.
Therefore, we frequently curate and produce fresh content about ways to increase the response rate of your event’s feedback form.