Leveraging analytics: how to measure event ROI for virtual & hybrid events
The most common way to calculate event ROI is by determining the total cost of your event – that means calculating all costs, including event venues for in-person and hybrid events to online platforms for hybrid and virtual events. Once you have this number, subtract the total revenue from the event, which will equal the profit. Take this number and divide it by the total cost of the event. Lastly, multiply this number by 100 for the percentage ROI.
Read more at: https://inevent.com/blog/event-marketing/leveraging-analytics-how-to-measure-event-roi-for-virtual-hybrid-events.html