Churches may at first seem like an unlikely place to look for inspiration in hosting virtual and hybrid B2B events. With that said, churches share many of the same challenges that B2B event planners have faced over the past year. Just as business people often prefer closing deals in person, many Christians equate worship with being within the four walls of the church. We even use the phrase “the church” to reference the entire religious institution — so intertwined are the two concepts.

If any further confirmation of this preference were needed, research from the Barna Group suggests that only 2 percent of practicing Christians attended a church service via video or live stream in 2020.

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