How to Leverage AI to Improve Personalization and Event Experiences

Artificial intelligence (AI) has been hailed as a key driver of digital transformation across practically every industry, and event planning is no exception. From planning to attendee engagement, AI can help make lives easier for planners and greatly elevate attendee satisfaction. Chatbots, recommendations, and advanced analytics are just some of the ways AI is slated to change the events-planning sector for good.

While many are looking forward to the return of in-person events, the disruption of recent times has forced organizers to take their events online. However, they are now starting to see the longer-term benefits of adopting a hybrid approach.

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