It is safe to say the global pandemic that struck the world in 2020 ruined almost everyone’s plans. Organizers had no other choice but to cancel events they planned for months, even years, to comply with the health and safety protocols. Since physical contact is limited, some events found a way to continue by being held online.
Non-profit organizations like the Washington Tourism Alliance (WTA) pivot their conference events virtually using event management technology. Although this is different from what they are used to, they share how it benefited the organization.